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NUNO SUTRISNO
STIE Trisakti
Economics, Econometrics & Finance

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PENGARUH IMPLEMENTASI SUPPLY CHAIN INTEGRATION, JUST IN TIME PURCHASING DAN JUST IN TIME MANUFACTURING TERHADAP LOGISTICS PERFORMANCE NUNO SUTRISNO
Jurnal Bisnis dan Akuntansi Vol 16 No 1 (2014): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.754 KB) | DOI: 10.34208/jba.v16i1.99

Abstract

The purpose of this research was to know whether there were direct influence between the implementation supply chain integration, just in time purchasing and just in time manufacturing toward logistic performance on Supplier Companies (Transportation Cost, Material Handling Cost and Inventory Level)”. This research used 30 supplier company of PT. Toyota Manufacturing Indonesiapremisesaredetermined based on purposive sampling. Data were analyzed using Structural Equation Modeling (SEM). The result of this research concludes that the implementation of Supply Chain Integration and Just in Time Purchasing directly influence Logistics Performance, meanwhile, the implementation of Just in Time Manufacturing indirectly impact Logistics Performance.
PENGARUH PRODUCT ATTRIBUTE, REFERENCE GROUP, DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA WARALABA DONAT DI JAKARTA BARAT DEDY SUDARYONO; NUNO SUTRISNO
Jurnal Bisnis dan Akuntansi Vol 19 No 1a-2 (2017): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (58.566 KB) | DOI: 10.34208/jba.v19i1a-2.302

Abstract

The purpose of this research is to test and analyze empirically influence of Product Attribute, Reference Group, and Brand Trust to Brand Loyalty on donut franchise at West Jakarta. The object of this research is a donut franchise in West Jakarta. The purposive sampling technique is used in sample selection, where respondents who meet the criteria are analyzed using SPSS 20 program. The results showed that Reference Group and Brand Trust influenced Brand Loyalty, while Product Attribute had no effect on Brand Loyalty.
Co-Authors DEDY SUDARYONO