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All Journal International Journal of Electrical and Computer Engineering Bulletin of Electrical Engineering and Informatics
Kristo Radion Purba
Taylor's University
Computer Science & IT Electrical & Electronics Engineering

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Classification of instagram fake users using supervised machine learning algorithms Kristo Radion Purba; David Asirvatham; Raja Kumar Murugesan
International Journal of Electrical and Computer Engineering (IJECE) Vol 10, No 3: June 2020
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (644.165 KB) | DOI: 10.11591/ijece.v10i3.pp2763-2772

Abstract

On Instagram, the number of followers is a common success indicator. Hence, followers selling services become a huge part of the market. Influencers become bombarded with fake followers and this causes a business owner to pay more than they should for a brand endorsement. Identifying fake followers becomes important to determine the authenticity of an influencer. This research aims to identify fake users' behavior, and proposes supervised machine learning models to classify authentic and fake users. The dataset contains fake users bought from various sources, and authentic users. There are 17 features used, based on these sources: 6 metadata, 3 media info, 2 engagement, 2 media tags, 4 media similarity. Five machine learning algorithms will be tested. Three different approaches of classification are proposed, i.e. classification to 2-classes and 4-classes, and classification with metadata. Random forest algorithm produces the highest accuracy for the 2-classes (authentic, fake) and 4-classes (authentic, active fake user, inactive fake user, spammer) classification, with accuracy up to 91.76%. The result also shows that the five metadata variables, i.e. number of posts, followers, biography length, following, and link availability are the biggest predictors for the users class. Additionally, descriptive statistics results reveal noticeable differences between fake and authentic users.
Realistic influence maximization based on followers score and engagement grade on instagram Kristo Radion Purba; Yulia Yulia
Bulletin of Electrical Engineering and Informatics Vol 10, No 2: April 2021
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/eei.v10i2.2656

Abstract

In recent years, the emergence of social media influencers attracts the study of a realistic influence maximization (IM) technique. The theoretical performance of IM has become matured. However, it is not enough since IM has to be implemented in a social media environment. Realistic IM algorithms and diffusion models have been proposed, such as the addition of user factors or a learning agent. However, most studies still relied on the influence spread benchmark, which makes the usefulness questionable. This research is among the first IM study using Instagram data. In this study, two diffusion models are proposed, which are based on the original IC and LT models, with the addition of the engagement grade (EG) factor. An algorithm called IMFS (IM with followers score) is proposed to accommodate the new models as well as IC and LT. In addition, realistic benchmark methods are proposed, namely the average engagement of the activated users, and the overlapping between post likers and activated users. The result shows that the proposed models are 2-3x more realistic if compared to IC and LT.
Co-Authors David Asirvatham Raja Kumar Murugesan Yulia Yulia