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All Journal Semantik Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Guruh Taufan
Universitas Dian Nuswantoro
Computer Science & IT Economics, Econometrics & Finance Other

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Pengembangan Jejaring Wirausaha dan Pembelajaran Eksploratif Sebagai Upaya Meningkatkan Kinerja Perekonomian Unit Usaha Kecil Menengah di Semarang Enny Susilowati M; Guruh Taufan
Semantik Vol 3, No 1 (2013): Semantik 2013
Publisher : Semantik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.582 KB)

Abstract

The research examines the effect  Network of Entrepreneurial which measured by  social  networking,  networking  support, networking among firms and Explorative Learning toward Performance Unit Small and Medium Enterprises in Semarang.This research use sample consisted of  100  Unit Small and Medium Enterprises    in Semarang.  The data  are taken from central statistical agency of Semarang.  Selection of samples by using purposive sampling.  The hypothesis testing model using Partial Least Square analysis (PLS.    The result of the research indicated, the  Network of Entrepreneurial  and Explorative Learning are factors that  affect positively on  Performance Unit Small and Medium Enterprises  .  The positive result in  Network of Entrepreneurial and Explorative Learning gives the impact for Unit Small and Medium Enterprises in Indonesia to more focus Network of  Entrepreneurial  Development Model.  These findings  contribute  that  entrepreneurial  networking  should  be astrategic  priority  for every company.  Linkages  with suppliers  to  increase the  resources  of the  market  development,  new technologies  and competitors  movement  and  access to  business  partners,  sources of  technical  assistance  from customer ideas. With the existence of  a positive  relationship  between  Entrepreneurial  Networking  and  Explorative  Learning  is a key factor  in developing  the dissemination of knowledge  and  learning  that  will  increase  competitive  advantage  and  improve  the performance of SMEs.
Peran Inovasi Produk, Content Marketing, dan Product Knowledge Dalam Mmepengaruhi Keputusan Pembelian Produk Kays Golden Nest Indonesia Nurul Aisyah; Diana Puspitasari; Hertiana Ikasari; Guruh Taufan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6867

Abstract

Kays Golden Nest is a beverage brand that uses swallow’s nest as the main ingredient and is now increasingly well-known among Indonesian people, especially because of its image as a health drink. The rapid development in this industry reflects the great potential for the swallow’s nest business sector, even though market competition is getting tighter. The swallow’s saliva that has hardened and is then processed into a high-value drink is the source of this product. The purpose of this study was to assess the creative strategies used by Kays Golden Nest to develop its company. This study was conducted through a qualitative descriptive approach, where data were collected through a questionnaire. The result showed that methods such as product innovation, application of product knowledge, and content marketing can significantly help business planning and increase competitiveness. These three strategies are implemented by making updates in marketing techniques and innovations that are aimed at increasing consumer engagement and loyalty.
Co-Authors Diana Puspitasari Hertiana Ikasari Nurul Aisyah Purwoko, Agus