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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Ilmiah Ekonomi Global Masa Kini BALANCE: Economic, Business, Management and Accounting Journal Equity: Jurnal Ekonomi Jurnal Fokus Manajemen Bisnis Jurnal Ekonomi Journal of Management Studies and Development Journal of Islamic Economics Lariba
Sukardi
Universitas Ahmad Dahlan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Ekonomi

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COLD CALLING IN THE DEVELOPMENT OF THE MARKETPLACE TO PURCHASE DECISIONS FOR FOOD AND BEVERAGE PRODUCTS IN YOGYAKARTA Aditya Pratama; Sukardi
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This research is motivated by the development of marketing technology for today's food and beverage products. This study aims to provide an overview of the most influential forms of marketing to be carried out during the development of Marketplace and E-commerce. This research is quantitative research, by distributing questionnaires to student respondents who are familiar with the current business phenomenon. The results showed that digital marketing and the use of word of mouth (WOM) had a positive and significant effect on purchasing decisions, while face-to-face selling and telemarketing had no significant effect on purchasing decisions. The application of changing promotional strategies from conventional to digital marketing has become a productive way of doing marketing because it has significant positive potential
Co-Authors Aamir Khan Aditya Pratama Alfina Zsazsa Naqiya Budi Hermawan Endy Yudha Prawira I Gede Andri Setiawan Iddam Restu Analde Mentari Herdianingsih Muhammad Candra Saputra Muhammad Fadli Muhammad Hendri Adhitama Reza Rizki Nur Ikhsan Taufiq Hidayat