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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Equity: Jurnal Ekonomi Jurnal Abdi Masyarakat Saburai (JAMS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Devotion: Journal Corner of Community Service Benefit : Journal of Bussiness, Economics, and Finance Journal of Business Administration and Strategy
Alfina Zsazsa Naqiya
Universitas Indonesia Mandiri
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Product Quality, Packaging, Taste, and Price as Antecedents of Consumer Satisfaction: A Case Study on Olive Fried Chicken in Yogyakarta City Muhammad Fadli; Alfina Zsazsa Naqiya; Sukardi Sukardi
Equity: Jurnal Ekonomi Vol 12 No 2 (2024): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v12i2.327

Abstract

This study aims to analyze product quality, packaging, taste, and price on consumer satisfaction of Olive Fried Chicken consumers. The population in this study were people who had consumed Olive Fried Chicken in Yogyakarta City. The sample in the study was 150 respondents. This study used a quantitative approach. The data collection method used a questionnaire that had been tested for validity and reliability. The data analysis technique used to answer the hypothesis was multiple linear regression T-test and F-test. The results of this study indicate that product quality has a positive and significant effect on consumer satisfaction, packaging has a positive and significant effect on consumer satisfaction, taste has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on consumer satisfaction and shows that product quality, packaging, taste and price have a simultaneous effect on consumer satisfaction. The R square value of 0.812 indicates that the ability of the independent variable to explain the variation of the dependent variable is 81.2% and the remaining 18.8% is explained by variables outside the research model.
The Influence of Brand Image, Product Quality, Promotion, and Purchasing System on Purchasing Decisions (Honda Automatic Motorcycle Purchase Decision in Yogyakarta City) Syahril Askal; Alfina Zsazsa Naqiya; Agus Siswanto
Equity: Jurnal Ekonomi Vol 12 No 2 (2024): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v12i2.345

Abstract

This study aims to analyze brand image, product quality, promotion, and purchasing system on purchasing decisions of Honda automatic motorcycles in the city of Yogyakarta. The population in this study were all users of Honda automatic motorcycles in the city of Yogyakarta. The sample in the study was 150 respondents. This study uses a quantitative approach. The data collection method uses a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple linear regression T test and F test. The results of this study indicate that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions, purchasing systems have a positive and significant effect on purchasing decisions and show that brand image, product quality, promotion and purchasing systems have a simultaneous effect on purchasing decisions. The R square value of 0.659 indicates that the ability of the independent variable to explain the variation of the dependent variable is 65.9% and the remaining 34.1% is explained by variables outside the research model..
The Influence of Service Quality on Consumer Satisfaction: A Study of Traditional Retail (Nanostore) in Bandar Lampung City Naqiya, Alfina Zsazsa
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.25

Abstract

The development of modern retail in Indonesia is so fast, this has an impact on the growth and development of various retailers in various regions. Nanostore as a micro business which is one of the traditional retailers which in Indonesia is known as a grocery shop is a business run by families in villages that support the daily needs of the surrounding community. In 2022 there will be 326 modern retailers which will result in competition leading to higher consumer expectations for service quality. The purpose of this study is to determine the quality of services provided by nanostore owners, to determine the effect of service quality on nanostore consumer satisfaction in Bandar lampung. Data collection was carried out by distributing questionnaires using a Likert scale to 230 nanostore respondents. The sampling method used purposive sampling technique. The research method used is descriptive quantitative method with correlation analysis techniques, simple regression analysis, coefficient of determination, and hypothesis testing. The results have shown that service quality affects customer satisfaction by 46.6%.
Cassava Price Dynamics in Lampung Province: Economic and Social Factors That Influence Naqiya, Alfina Zsazsa; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.37

Abstract

Cassava prices in Lampung, one of the largest cassava producers in Indonesia, experience fluctuations influenced by various economic and social factors. This study aims to identify and analyze the factors that influence the dynamics of cassava prices in Lampung province. The method used in this study is descriptive analysis with qualitative and quantitative approaches. The results of the study indicate that the main factors influencing cassava prices in Lampung include weather conditions, government policies related to prices and subsidies, transportation costs, and domestic and export market demand. Social factors, such as the socio-economic conditions of farmers and the relationship between traders and consumers also play an important role in determining prices. This study provides recommendations on policies that can be implemented to reduce price fluctuations and improve the welfare of cassava farmers in Lampung.
Inovasi Pembayaran Digital: Implementasi QRIS Sebagai Metode Pembayaran Non-Tunai Pada UMKM di Kota Kalianda Supriyanto, Supriyanto; Naqiya, Alfina Zsazsa; Rozi, Fakhrur; Apriza, Tiyas
JURNAL ABDI MASYARAKAT SABURAI Vol 6, No 01 (2025): JURNAL ABDI MASYARAKAT SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jams.v6i01.4395

Abstract

Transformasi digital di sektor Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi langkah strategis dalam meningkatkan efisiensi dan inklusivitas ekonomi. Salah satu bentuk inovasi pembayaran yang berkembang adalah penggunaan QR Code Indonesian Standard (QRIS) sebagai metode pembayaran non-tunai. Penyuluhan ini bertujuan untuk mengajak masyarakat untuk mengenal sistem pembayaran berbasis qris atau non-tunai. Pengabdian ini menggunakan pendekatan kualitatif deskriptif dengan metode wawancara terstruktur dan penyuluhan langsung kepada pelaku UMKM. Subjek kegiatan adalah 60 UMKM yang tersebar di wilayah Kota Kalianda. Hasil survey menunjukkan bahwa 47 persen pelaku usaha telah menggunakan QRIS namun mengeluhkan potongan biaya, 30 persen belum pernah menggunakan sistem pembayaran digital, dan 23 persen menggunakan metode transfer bank atau e-wallet. Setelah dilakukan penyuluhan, sebanyak 18 UMKM menyatakan minat dan langsung mendaftar untuk implementasi QRIS. Temuan ini memperkuat literatur sebelumnya mengenai pentingnya literasi digital dan dukungan kebijakan dalam keberhasilan transformasi pembayaran digital. Studi ini merekomendasikan perlunya sosialisasi berkelanjutan, evaluasi biaya transaksi, serta peningkatan infrastruktur digital untuk mendorong adopsi QRIS secara lebih luas di kalangan UMKM.
Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan di E-commerce Studi Kasus di UMKM Kota Kalianda Lampung Selatan Naqiya, Alfina Zsazsa
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1327

Abstract

Perkembangan teknologi digital telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan platform e-commerce sebagai sarana pemasaran dan penjualan. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital terhadap peningkatan penjualan di e-commerce, dengan studi kasus pada UMKM di Kota Kalianda, Lampung Selatan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 60 pelaku UMKM yang aktif berjualan secara online. Hasil analisis regresi linear menunjukkan bahwa strategi pemasaran digital (konten promosi, media sosial, harga, dan pelayanan pelanggan) berpengaruh signifikan terhadap peningkatan penjualan. Temuan ini menunjukkan pentingnya penerapan strategi pemasaran yang tepat untuk mengoptimalkan kinerja penjualan UMKM di platform e-commerce.
Implementation of Situational Leadership Model in Improving Company Performance Pitri, Laila; Rozi, Fakhrur; Naqiya, Alfina Zsazsa
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to examine how the implementation of situational leadership models can improve work effectiveness in organizations. This research uses a descriptive qualitative approach with a library research method, which relies on various reference sources such as scientific journals, academic books, and previous research articles. The focus of the analysis is directed at understanding the leadership style applied by leaders in responding to the dynamics of employee readiness, as well as its impact on achieving organizational goals. The results showed that leaders who are able to adjust their leadership style according to the readiness level of their subordinates tend to be more successful in building productive work teams, increasing motivation, and creating a supportive work environment. The situational leadership model is also proven to be able to increase loyalty and collaboration within the team, and encourage sustainable human resource development. Thus, the implementation of situational leadership is the right strategy in optimizing workforce potential and supporting the achievement of organizational performance more effectively.
Transformasi Administrasi Bisnis Melalui Penerapan Teknologi Cloud pada Koperasi Desa Rozi, Fakhrur; Naqiya, Alfina Zsazsa; Masditok, Tokit; Muklisin, Sanitra
Devotion: Journal Corner of Community Service Vol. 2 No. 3 (2024): February
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v2i3.595

Abstract

This community service focuses on strengthening local governance and empowering coastal communities in Sebesi Island, Lampung Selatan. The subject of devotion involves village officials, youth groups, and micro-entrepreneurs who play a strategic role in sustainable development. The main purpose of this program is to enhance administrative capacity, improve community participation, and support economic resilience through education and training. The method applied is a participatory approach, combining socialization, workshops, focus group discussions, and mentoring to ensure inclusiveness and effectiveness. The strategy emphasizes collaboration between universities, local government, and community members to foster sustainable governance practices. The results show increased awareness of administrative accountability, better community engagement in decision-making, and strengthened economic initiatives, particularly in small-scale businesses. This service demonstrates that integrated approaches linking governance, education, and empowerment can significantly contribute to social change and the improvement of village administration quality.
Edukasi Manajemen Risiko Berbasis Teknologi Informasi untuk Peningkatan Kapasitas UMKM Amartiwi, Yasinta; Apriadi, Eko Aziz; Naqiya, Alfina Zsazsa
Devotion: Journal Corner of Community Service Vol. 4 No. 1 (2025): August
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v4i1.615

Abstract

This community service addresses the limited understanding of risk management and low digital literacy among Micro, Small, and Medium Enterprises (MSMEs) in Pulau Sebesi. The focus is on empowering business actors to strengthen their capacity in managing risks that threaten business continuity, particularly financial, operational, and market risks. The subject of this program is local MSME actors who are directly involved in daily business practices but still rely on conventional management methods. The purpose of the program is to improve participants’ ability to identify, analyze, and mitigate risks by integrating information technology into their business activities. A participatory approach was applied through training, group discussions, simulations, and mentoring, enabling MSME actors to actively engage in the learning process and apply knowledge directly into practice. The results showed a significant improvement in participants’ knowledge and skills in digital-based risk management. Behavioral changes were observed, including regular financial recording using digital tools, adoption of risk-mitigation strategies, and the establishment of informal community groups led by emerging local leaders. These outcomes reflect not only individual improvements but also broader social transformation within the MSME community.
Kualitas Pelayanan, Promosi, Dan Harga Sebagai Anteseden Keputusan Pembelian Pada Indomaret di Kota Kalianda Naqiya, Alfina Zsazsa; Amartiwi, Yasinta
EKONOMI KEUANGAN DAN BISNIS Vol 10, No 1 (2025): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v10i1.4425

Abstract

Penelitian ini bertujuan untuk menganalisis kualitas pelayanan, promosi, dan harga terhadap keputusan pembelian pada Indomaret di Kota Kalianda. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk pada Indomaret di Kota Kalianda. Sampel dalam penelitian ini 150 sampel konsumen yang pernah membeli produk pada Indomaret di Kota Kalianda. Penelitian ini menggunakan pendekatan kuantitatif. Teknik sampling non probability sampling dengan metode area sampling. Metode pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah regresi linier berganda uji T dan uji F. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pembelian, promosi berpengaruh positif dan signifikan terhadap kepuasan pembelian, harga berpengaruh positif dan signifikan terhadap kepuasan pembelian, serta menunjukkan kualitas pelayanan, promosi, dan harga berpengaruh secara simultan terhadap kepuasan pembelian. Nilai R square sebesar 0,697 Menunjukkan bahwa kemampuan variabel independen dalam menjelaskan variasi variabel dependen sebesar 69,7% dan sisanya 80,3% dijelaskan oleh variabel diluar model penelitian.
Co-Authors Agus Siswanto Amartiwi, Yasinta Apriza, Tiyas Fakhrur Rozi, Fakhrur Fitroh Adhilla Masditok, Tokit Muhammad Fadli Muklisin, Sanitra Pitri, Laila Setyawan, Rai Rake Sukardi Supriyanto Supriyanto Syahril Askal