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Journal : Journal of Language and Literature

Women's Role in Overcoming Nature Exploitation in Disney Movie Frozen II Artanti Eka Ellasari Putri; Pratiwi Retnaningdyah
Humanitatis : Journal of Language and Literature Vol 7 No 2 (2021): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v7i2.1255

Abstract

The purpose of this paper is to analyze the interrelation between women and nature in an animation movie produced by Walt Disney and directed by Chris Buck and Jennifer Lee. The study aims at examining the relationship between women and nature in Walt Disney’s Movie Frozen II (2019), with a special focus on the destruction of nature that occurs in the movie and the role of female characters in repairing the environmental damage. Moreover, Gaard’s theory of Ecofeminism serves as the theoretical framework upon which women and nature relations are examined within the gender and ecological contexts. The study shows that there are environmental issues in the movie as a result of the dominant patriarchal system in which the king is considered as a leader of everything and everyone must obey the King's orders. Furthermore, the study shows that Elsa and Anna have the feminine values to overcoming the existing natural destruction. The results of this study reveal that women can be a leader and also the female character in this movie have feminine values to repair the existing natural destruction and maintaining the nature by reconciling with the 4 supernatural spirits. Hence, the study highlights the domination of women, the role of gender, and the ecological aspects in Frozen II movies that have not been fully explored previously.
Women Objectification in Carl's Jr TV Advertisements Ivi Meiccel Vidia; Pratiwi Retnaningdyah
Humanitatis : Journal of Language and Literature Vol 8 No 1 (2021): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v8i1.1427

Abstract

The purpose of this paper is to explore the Indonesian youth audiences’ reaction to objectification in Carl’s Jr American TV ads. In the ads, white women become the focus of the ads and represent the product as a way to promote Carl’s Jr. The study aims at examining the representation of women in the ads from the audiences’ eyes and the audiences’ reaction to the objectification. Moreover, Frederickson & Robert's Objectification theory serves as the theoretical framework upon which women objectification is examined within the feminism and cultural contexts. The result of this study reveals that the audiences think the white women in the ads are being sexualized and objectified as the product that is being promoted. Furthermore, the audiences also think the women’s existences are reduced as a commodity to lure in male customers and increase the products’ sales. Some of the audiences think there is nothing wrong with the ads, some are neutral with it, while the rest wants the ads to be stopped.Keywords: Women objectification, audience reception.