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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Aplikasi Ilmu Teknik Industri (JAPTI) prosiding seminar nasional
Maria Puspita Sari
Teknik Industri, Universitas Veteran Bangun Nusantara
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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ANALISIS STRATEGI PENGEMBANGAN USAHA KULINER DI MASA PANDEMI DENGAN METODE (SWOT) (Studi Kasus Rumah Makan di Kecamatan Sukoharjo, Kabupaten Sukoharjo) Suprianto; Ainur Komariah, Maria Puspita Sari
PROSEDING 2022: PROSIDING UNIVERSITAS ISLAM BATIK SURAKARTA 2022
Publisher : PROSIDING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.405 KB)

Abstract

Wabah virus COVID 19 pada masa ini mengakibatkan penurunan pada semua sektor, salah satunya adalah sektor ekonomi. Penurunan Perekonomian di Indonesia disebabkan karena menurunya pendapatan pada sektor UMKM. Salah satu jenis UMKM yang mengalami penurunan pendapatan adalah usaha rumah makan. Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi pengembangan usaha rumah makan di Kabupaten Sukoharjo pada saat masa pandemi. Responden yang dituju pada penelitian ini adalah usaha rumah makan yang terdaftar pada Badan Pusat Statistik (BPS) Kabupaten Sukoharjo. Analisis data yang digunakan yaitu Matriks EFI, EFE dan Analisis SWOT. Hasil penelitian ini adalah Sekor yang di dapat pada Matriks EFI sebesar 2,92. Sedangkan Sekor dari Matriks EFE sebesar 2,85. sekor tersebut benunjukan bahwa usaha rumah makan yang berada di Kabupaten Sukoharjo berada pada posisi kuadran 1 dan Analisis SWOT yang disusun dari faktor internal eksternal menghasilkan 4 starategi yaitu Strategi SO, Strategi WO, Strategi ST, dan Strategi WT. Kata kunci: Rumah makan, Strategi, Analisis SWOT.
ANALISIS STRATEGI PENGEMBANGAN USAHA KULINER DI MASA PANDEMI DENGAN METODE (SWOT) (STUDI KASUS RUMAH MAKAN DI KECAMATAN SUKOHARJO, KABUPATEN SUKOHARJO) Ainur Komariah; Suprianto, Maria Puspita Sari
PROSEDING 2022: PROSIDING UNIVERSITAS ISLAM BATIK SURAKARTA 2022
Publisher : PROSIDING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.448 KB)

Abstract

The COVID-19 virus outbreak resulted in a decline in all sectors, including the economic sector. The decline in the economy in Indonesia was caused by the decline in income in the MSME sector. One type of MSME that has experienced a decline in income is the restaurant business. This study aims to identify and analyze the restaurant business development strategy in Sukoharjo Regency during the pandemic. The respondents in this study were restaurant businesses registered with the Central Statistics Agency (BPS) of Sukoharjo Regency. The data analysis used is EFI Matrix, EFE and SWOT Analysis. The result of this study is the score obtained on the EFI Matrix is ​​2.92. While the score from the EFE Matrix is ​​2.85. The score shows that the restaurant business in Sukoharjo Regency is in quadrant 1 position and the SWOT analysis compiled from external internal factors produces 4 strategies, namely SO Strategy, WO Strategy, ST Strategy, and WT Strategy. Keywords: Restaurant, Strategy, SWOT Analysis.
Analysis of the Outcomes of the Alignment Activity in the Marketing Department of PT X Raghda Pauwah; Ainur Komariah; Maria Puspita Sari
Jurnal Ilmiah Manajemen dan Bisnis Vol 12, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v12i1.38140

Abstract

This study aims to analyze the outcomes of the Alignment activity implemented in the Marketing Department of PT X, a batik manufacturing company located in Central Java, in aligning the company’s vision and mission and enhancing team work effectiveness. The study employs a quantitative research method using a Likert-scale questionnaire and open-ended questions administered to 11 employees who participated in the alignment activity. Data analysis was conducted through the calculation of mean scores, evaluation of open-ended responses, and validity testing using Pearson correlation. The results indicate that the alignment activity received a positive response, with the highest mean score observed in the internal communication aspect (4.37), followed by the collaboration aspect (91.27). However, the vision and mission understanding aspect obtained the lowest score (2.73), indicating the need for improvement in the methods used to communicate the company’s strategic direction. The validity test results show that five out of six questionnaire items were valid, while one item was found to be invalid. Overall, the alignment activity proved to be effective in improving employee communication, engagement, and collaboration; however, further reinforcement is required in enhancing employees’ understanding of the company’s vision and mission to ensure optimal achievement of strategic objectives.
Pengembangan Blade Pemotong Berbasis PLA Hasil 3D Printing dengan Penguat Plat Stainless untuk Meningkatkan Konsistensi Dimensi Pelet pada Mesin Produksi Pakan Ikan Rian Prasetyo; Ainur Komariah; Suprapto Suprapto; Maria Puspita Sari
Jurnal Aplikasi Ilmu Teknik Industri (JAPTI) Vol. 7 No. 1 (2026)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/japti.v7i1.8250

Abstract

The cutting blade used in pellet production machines directly affects the dimensional consistency of produced pellets. Polymer-based blades manufactured using 3D printing offer advantages in production cost and fabrication flexibility, but still have limitations in mechanical durability under repeated use. This study aimed to develop a cutting blade made of PLA (Polylactic Acid) using 3D printing technology with a 2 mm stainless steel reinforcement at the blade tip, and to evaluate its effect on pellet length stability in a pellet production machine. The blade was designed using SolidWorks and fabricated using Fused Deposition Modeling (FDM) with a 0.4 mm nozzle, 0.22 mm layer height, 100% infill, 60°C bed temperature, 210°C extruder temperature, and 4500 mm/min printing speed. Testing was conducted using a pellet machine operating at 70 rpm for 6 cycles, with 200 g of feed material per cycle and 8 pellet samples measured in each cycle. The results showed that the full PLA blade experienced an increase in average pellet length from 4.99 mm to 7.05 mm, while the hybrid blade only increased from 3.78 mm to 4.22 mm. One-Way ANOVA results indicated that testing cycles significantly affected pellet length in both the full PLA blade (F = 365.015; p < 0.001) and the hybrid blade (F = 61.255; p < 0.001). The study concludes that stainless steel reinforcement resulted in more stable pellet dimensions during repeated testing, compared to full PLA blades.
Analysis of the Outcomes of the Alignment Activity in the Marketing Department of PT X Raghda Pauwah; Ainur Komariah; Maria Puspita Sari
Jurnal Ilmiah Manajemen dan Bisnis Vol. 12 No. 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v12i1.38140

Abstract

This study aims to analyze the outcomes of the Alignment activity implemented in the Marketing Department of PT X, a batik manufacturing company located in Central Java, in aligning the company’s vision and mission and enhancing team work effectiveness. The study employs a quantitative research method using a Likert-scale questionnaire and open-ended questions administered to 11 employees who participated in the alignment activity. Data analysis was conducted through the calculation of mean scores, evaluation of open-ended responses, and validity testing using Pearson correlation. The results indicate that the alignment activity received a positive response, with the highest mean score observed in the internal communication aspect (4.37), followed by the collaboration aspect (91.27). However, the vision and mission understanding aspect obtained the lowest score (2.73), indicating the need for improvement in the methods used to communicate the company’s strategic direction. The validity test results show that five out of six questionnaire items were valid, while one item was found to be invalid. Overall, the alignment activity proved to be effective in improving employee communication, engagement, and collaboration; however, further reinforcement is required in enhancing employees’ understanding of the company’s vision and mission to ensure optimal achievement of strategic objectives.
Co-Authors Ainur Komariah Ainur Komariah Ainur Komariah Ambang Rizki Aji Nugrahanto Darsini Darsini Irwan Iftadi Mathilda Sri Lestari Raghda Pauwah Rahmaniyah Dwi Astuti Rahmatul Ahya Rian Prasetyo Rio Adhi Prakoso Suprapto Suprapto