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All Journal Jurnal Mirai Management
Renza Fahlevi
(Orc ID : https://orcid.org/0000-0003-0155-2555) (Sinta ID : 6675772) STIE Amkop Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Faktor - Faktor yang Mempengaruhi Online Purchase Intention pada Situs Belanja Online Renza Fahlevi; Anthony Anthony
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1525

Abstract

This study aims to determine and analyze the factors that influence online purchase intention shopping sites online which include performance expectancy, effort expectancy, facilitating conditions, social influence, personal innovativeness, and perceived trust which are moderated by gender. The survey conducted for this research is by distributing questionnaires to 365 respondents. The method used in the selection of this research sample using purposive sampling method, namely by distributing questionnaires to the public with a total of 357 complete and can be processed data. Researchers used the SPSS and Smart PLS programs to analyze the factors that influence online purchase intention shopping sites online. This study shows that the variables of performance expectancy and personal innovativeness have a significant positive effect on the online purchase intention. However, the variables of effort expectancy, facilitating conditions, social influence, perceived trust and independent variables on the dependent variable moderated by gender have no significant effect on the online purchase intention except facilitating conditions. Keywords: Performance expectancy, effort expectancy, facilitating conditions, social influence, personal innovativeness, perceived trust, gender
Analisis terhadap Kemudahan dan Kendala Yang Dihadapi Subway Fast-Food Dalam Melakukan Bisnis di Beberapa Negara Wilayah Asia Renza Fahlevi; Yuswardi Yuswardi; Benwanto Ardiyano; Andyana Andyana; Sherina Romaitho Hutagaol; Supriyadi Arifin
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4611

Abstract

Kegiatan bisnis antar wilayah negara tentu memiliki perbedaan masing-masing sehingga banyak perusahaan atau pelaku usaha harus menghadapi kendala dan kemudahan dari tempat mendirikan usahanya tersebut. Subway Fast-Food adalah salah satu perusahaan makanan yang juga melakukan bisnis di luar wilayah negara asal yakni Amerika. Perusahaan ini mendirikan bisnis di negara Asia termasuk Indonesia yang memiliki perbedaan dengan Amerika. Secara empiris, tujuan penulisan artikel ini untuk mengetahui kendala dan kemudahan Subway Fast-Food dalam menghadapi kegiatan bisnis di negara Asia, seperti Indonesia, Singapura, Malaysia, dan Korea Selatan. Hasil penulisan menunjukkan bahwa kendala yang dihadapi berkaitan dengan budaya, tata cara pelaksanaan bisnis, dan lingkungan masyarakatnya. Sedangkan, kemudahannya menunjukkan bahwa Subway Fast-Food menerima antusiasme dari masyarakat negara Asia. Kata Kunci: Manajemen Bisnis, Perbandingan Negara, Asia, Subway Fast-Food.
Co-Authors Andyana Andyana Anthony Anthony Benwanto Ardiyano Sherina Romaitho Hutagaol supriyadi arifin Yuswardi Yuswardi