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All Journal Sosiohumaniora Jurnal Pariwisata Pesona
Awaludin Nugraha
Padjadjaran University
Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI KOMUNIKASI DAN PEMASARAN EFEKTIF DALAM PENGEMBANGAN DESA WISATA MIRAT Kunkun Kurniawan; Reiza D Dienaputra; Awaludin Nugraha
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5381

Abstract

Unique and authentic landscapes attract tourists. Hanging Rock and Camping Ground Arya Kemuning and Sanghyang Dora are natural tourist attractions owned by Mirat Village. As a new tourist destination in Majalengka Regency, the tourism stakeholders of Mirat village play an important role in developing the existing tourism potential to increase the number of tourist visits. This study aims to determine the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS), the factors that support and hinder the marketing communication strategy in increasing tourist visits to the Mirat tourism village. This study uses a phenomenological method with a qualitative approach. The data source used is primary with data collection techniques through observation, interviews, and documentation. The results showed that the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS) had a positive impact on increasing the number of tourists. The success of the marketing communication strategy is supported by the unique appeal of tourist destinations in Mirat Village. Although there are obstacles in terms of accessibility and amenities, it is hoped that in the future there will be the right solution through alternative shuttle bus transportation to tourist locations and improving the quality of amenities to support tourist comfort.
CULTURAL-BASED TOURISM IN CIREBON: A STUDY OF COMMODIFICATION IN CULTURAL TOURISM Nyai Kartika; Reiza Dienaputra; Susi Machdalena; Awaludin Nugraha
Sosiohumaniora Vol 24, No 3 (2022): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v24i3.33432

Abstract

The people of Cirebon have various religious, ethnic and cultural backgrounds. However, they can live harmoniously in such diversity. Cirebon is interesting to explore due to its abundant culture-based tourism. However, in the tourism industry, the process of commodification is inevitable as part of current development. Therefore, this study employed a qualitative method using historical, social, and cultural commodification approaches expected to provide a better overview and information regarding culture-based tourism in Cirebon. The commodification of culture allows cultural forms to be a tradable commodity. It changes culture as originally a social relationship into culture as an economic relationship. Thus, it is important to apply historical and social approaches in the study to determine the existence of cultural heritage. This encourages the researchers to further discover the extent to which commodification is implemented in the culture-based tourism industry in Cirebon, aiming to provide information to the public to give more attention as well as participate in preserving cultural heritage in the midst of the challenges of modern times. The results of this study show an overview of cultural tourism in Cirebon, in which various elements of society are expected to help preserve and maintain culture as self-identity.
Co-Authors Kunkun Kurniawan Nyai Kartika Reiza D. Dienaputra Reiza Dienaputra Susi Machdalena