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All Journal Jurnal Bisnis dan Manajemen Sains: Jurnal Manajemen dan Bisnis Jurnal Inovasi Bisnis (Inovbiz) Community Engagement and Emergence Journal (CEEJ) West Science Business and Management West Science Journal Economic and Entrepreneurship
Lina Affifatusholihah
Universitas Sultan Ageng Tirtayasa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi Lina Affifatusholihah; Solehatin Ika Putri
Jurnal Bisnis dan Manajemen Vol 8, No 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i2.6188

Abstract

This study considers how the direct and indirect impact from variable of advertising attitude, brand awareness, brands attitude to interest in using online investment applications. Quantitative method for data analysis using SEM Warp PLS 7.0 application with a sample of 103 people. The results of the study stated that advertising attitude had no effect on brands attitude, brand awareness had a significant positive effect on brands attitude. Brands attitude have an effect on interest in using online investment applications. Advertising attitudes have an effect on interest in using online investment applications. Brand awareness have an effect on interest in using online investment applications. Brands attitude cannot mediate the effect of advertising attitude on interest in using online investment applications. Brands attitude mediate the effect of brand awareness on interest in using online investment applications. Conclusion in this study stated that variable of advertising attitude, brand awareness, brands attitude had direct effect to interest in using online investment applications.  In addition, brands attitude had indirect effect through brand awareness to interest in using online investment applications.
Faktor Penentu Keputusan Mengikuti Pelatihan Daring pada Wanita Pemilik Kartu Prakerja Farah Putri Wenang Lusianingrum; Lina Affifatusholihah; Soletahin Ika Putri
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1537

Abstract

There are currently eight digital platform partners for conducting online training. The digital platform partner of the Prakerja Card provides 1,338 types of training from business to personal development. Furthermore, there are still five digital platforms that submit proposals to be able to join as partners in the Prakerja Card Program and there are 362 new types of training proposed by partners. With the increasing number of choices for the type of training, the partner anda organizers need to evaluate the factors determining the decision to take part in online training for women who have Prakerja Cards in Banten Province. The research approach used is quantitative. The population of this research is women who have Prakerja Card in Banten Province. The number of respondents in the study was 150 obtained by purposive sampling method. SEM Warp PLS  application is used for statistical data computation. The results revealed that the factors that could influence the decision to participate in training for women who have Prakerja Card in Banten Province were cultural, social, personal, and technological factors.
Pelatihan Pembuatan Laporan Keuangan Sederhana Pada Kelompok Budidaya Jamur Tiram Al Barokah di Kabupaten Serang Titis Nistia Sari; Firli Agusetiawan Shavab; Lina Affifatusholihah
Community Engagement and Emergence Journal (CEEJ) Vol. 2 No. 1 (2021): Community Engagement and Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v2i1.170

Abstract

Pengabdian kepada masyarakat dilakukan dalam bentuk pendampingan pembuatan Laporan Keuangan Sederhana Kelompok Budidaya Jamur Tiram Al Barokah Kabupaten Serang. Laporan Keuangan, yaitu catatan formal tentang keuangan suatu perusahaan, yaitu laporan tertulis yang mengukur kekuatan keuangan, kinerja, dan likuiditas perusahaan. Selain itu, laporan keuangan juga mencerminkan dampak keuangan terhadap transaksi bisnis. Dari hasil kegiatan pelatihan tersebut, para anggota Kelompok Budidaya Jamur Tiram Al Barokah dapat membuat buku kas utama yang merupakan gabungan catatan pendapatan dan pengeluaran, dimaksudkan untuk mengetahui lebih detail besarnya kerugian atau keuntungan. Pelatihan yang diberikan kepada anggota Kelompok Budidaya Jamur Tiram Al Barokah merupakan langkah tepat untuk memotivasi selera bisnis masyarakat Kata kunci: Laporan Keuangan Sederhana, Jamur Tiram
Model UTAUT dalam Memprediksi Minat Penjual/Seller untuk Menggunakan TikTok Shop Lina Affifatusholihah; Farah Putri Wenang Lusianingrum
Sains: Jurnal Manajemen dan Bisnis Vol 15, No 2 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v15i2.20028

Abstract

TikTok has launched an online shopping feature called TikTok Shop in Indonesia in April 2021. In October 2022, TikTok launched another online shopping feature called Shopping Center which allows users to make transactions more easily. This article presents the results of implementing the UTAUT model on seller intentions to use the TikTok Shop. The population in this study is the unknown number of sellers in the TikTok Shop. Therefore, the sampling technique uses non-probability sampling. The number of samples that were successfully collected and used were 230 respondents. We use the PLS-SEM analysis technique. The effect of performance expectations on behavioural intention is significant. The effect of business expectations is also positive and significant. Likewise, the influence of social influence on the seller's intention to use the TikTok Shop is relevant, and the effect of facilitating conditions is positive and significant.
The Impact of Brand Image, Customer Experience, and Promotional Offers on Customer Loyalty in Technology Companies in Jakarta Lina Affifatusholihah; Titis Nistia Sari
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1405

Abstract

This study investigates the impact of brand image, customer experience, and promotional offers on customer loyalty within the technology sector in Jakarta. Given the competitive environment, understanding these determinants is essential for technology companies seeking to retain customers and foster loyalty. Using a quantitative approach, data were collected from 220 respondents through structured questionnaires measured on a Likert scale of 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis. Results show that all three factors significantly and positively affect customer loyalty, with promotional offers demonstrating the strongest influence, followed by brand image and customer experience. These findings emphasize the importance of strategic branding, superior customer engagement, and value-driven promotional offers in cultivating loyalty. The study provides practical recommendations for managers to enhance loyalty by leveraging these factors effectively.
The Influence of Social Media Strategy, Customer Interaction, and Word of Mouth on E-commerce Purchase Intention Arief Yanto Rukmana; Moh Gifari Sono; Lina Affifatusholihah; Dewi Putri Anjar Wulan
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1283

Abstract

This study investigates the effects of social media strategy, customer interaction, and word of mouth on e-commerce purchase intention. Utilizing a quantitative approach, data were collected from 360 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The analysis employed Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to assess the relationships among the variables. The findings reveal that a well-implemented social media strategy significantly enhances customer interaction and positively influences word of mouth, which in turn drives purchase intention in the e-commerce sector. These results underscore the importance of strategic social media engagement and effective customer communication in fostering consumer intent to purchase online. The study provides valuable insights for e-commerce businesses seeking to optimize their marketing strategies and enhance customer engagement.
Co-Authors Arief Yanto Rukmana Farah Putri Wenang Lusianingrum Farah Putri Wenang Lusianingrum Moh Gifari Sono Putri, Solehatin Ika Sari, Titis Nistia Shavab, Firli Agusetiawan Soletahin Ika Putri Wulan, Dewi Putri Anjar