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All Journal Jurnal Bisnis dan Manajemen Indonesian Journal of Information System MABIS: Manajemen dan Bisnis
Timothy Rey Laheba
Universitas Atma Jaya Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Atribut Influencer Marketing Produk Elektronik pada Platform Youtube terhadap Customer Purchase Intention Timothy Rey Laheba; The Jin Ai
Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v7i2.4571

Abstract

The seemingly unlimited world makes competition increasingly fierce in the electronics industry. This phenomena makes the industry always look for ways to maximize the competitive advantage of the company. One of them is in marketing strategy. The use of influencer marketing is on the rise and will be able to increase the potential success of a product and brand on the market. But that does not mean the selection and use of influencer marketing can be done easily. Increasing of alternatives and expensive prices are the main problems during the selection process of influencer marketing that faced by industry. This study tries to find what attributes are the main focus for potential consumers in making product purchase decisions when watching video reviews on the Youtube platform. Data from 172 respondents were collected and analyzed in this research. It was found that the detail of product exposition is the most important attribute in making a purchase decision for a product and if execute well will ultimately increase customer purchase intentions of potential consumers who are using video reviews on the YouTube platform.
Information analysis of online collaborative company review Timothy Rey Laheba; The Jin Ai
Journal of Management and Business Vol 20, No 2 (2021): SEPTEMBER 2021
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v20i2.534

Abstract

In this era of industry 4.0, the role of technology is getting bigger and broader in the industry. This technology has changed some of the old habits and paradigms in the relationship between companies and job seekers. One of the changes currently occurring is that job seekers can find information related to a company through an online collaborative company review which can be found easily on the employment website. This study aims to determine what information job seekers consider essential from an online collaborative review of a company. Data from the 203 millennial generations in Indonesia were collected. The study results found that the most sought-after variable from an online collaborative company review was Basic salary exposition, followed by Job description. The following variable is Work-life balance or working condition, followed by the Company profile variable, Benefits and incentives, Positive things about a company, and negative things about a company.
Online Review Analysis TriggeringHype in the Motion Picture Industry Timothy Rey Laheba; Paulus Wisnu Anggoro
Indonesian Journal of Information Systems Vol. 4 No. 1 (2021): August 2021
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v4i1.4528

Abstract

Competition in the motion picture industry continues to intensify at a very rapid pace. This phenomenon makes the production house continue to try to look for new ways to maximize revenue from the short life cycle of a film. One of the variables currently playing a larger role in decision-making to watch a film is a review. Two types of reviews are often used in the motion picture industry, namely the reviews from critics and fellow consumers. This study tries to see whose review will trigger a hype or buzz that much needed in the motion picture industry. Data from 219 respondents were collected to see their response regarding a review and whose review will encourage them to talk about a film to their peers and ultimately create the hype needed by a film. There are different perceptions for reviews given by critics, and fellow consumers with reviews from fellow consumers have greater potential to create and ignite hype in the motion picture industry.
Co-Authors Paulus Wisnu Anggoro The Jin Ai The Jin Ai