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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum
Fakhrurrazi Abbas
Universitas Abulyatama
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Persepsi Kualitas Produk, Merek dan Layanan Purna Jual Terhadap Keputusan Pembelian Skuter Metik Merek Honda di Kota Banda Aceh Jufidar Jufidar; Fakhrurrazi Abbas; Irwan Safwadi
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 3, No 1 (2019): April 2019
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.728 KB) | DOI: 10.30601/humaniora.v3i1.237

Abstract

This research is an empirical study which aims to determine the effect of perceptions of product quality, brand and after-sales service on the decision to purchase Honda brand metic scooters in Banda Aceh City either partially or simultaneously. The number of research samples is 381 consumers. Sampling in this study was carried out with a minimum sample formulation using the Slovin method. Data collection is done by distributing question sheets (questionnaires) to respondents. The primary data is then analyzed using multiple linear regression. The results of multiple linear regression analysis can explain that the perception of product quality, brand and after-sales service has a positive effect on the purchase decision of Honda brand metic scooters in Banda Aceh City. The effect of the three variables is significant with a significant probability value <0.05. Or, simultaneously the perception of product quality, brand, and after-sales service has a strong and positive relationship with the decision to purchase Honda brand metic scooters in Banda Aceh City in Banda Aceh City. The role of perceptions of product quality, brand and after-sales service in influencing the decision to purchase Honda brand metic scooters in Banda Aceh is still less dominant with R2 of 0.386
Pengaruh Kualitas Produk dan Distribusi Terhadap Penjualan Teh Poci Asih Fitri Yanti; Fakhrurrazi Abbas; Moch Syauki
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 3, No 1 (2019): April 2019
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.384 KB) | DOI: 10.30601/humaniora.v3i1.242

Abstract

In running a business, producers should know the market, where the products produced will be offered or marketed. These goals can be achieved by trying to maintain and increase profits or company profits. The data collection technique used in this study is field research conducted by circulating a list of statements to 81 respondents, namely consumers of the UMKM teh poci Yusrizal. Data processing was carried out with the help of the multiple regression equation model SPSS for Windows. The results of this study indicate that the product quality variable (X1) has a significant effect on increasing sales (Y), which is equal to 0.001. These results can be proved by the value of tcount> t table (12,419> 1,667). The distribution variable (X2) has no significant effect on increasing sales (Y), which is equal to 0.162. This can be proven by tcount <t table (1.410 <1.667) with a significant <0.05.
Co-Authors Asih Fitri Yanti Irwan Safwadi Jufidar Jufidar Moch Syauki