Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Terapan
Rahmat Saleh
Prodi Manajemen Pemasaran Politeknik Ubaya, Surabaya
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PESAN IKLAN DALAM MEMBANGUN MEREK Rahmat Saleh
Jurnal Bisnis Terapan Vol. 1 No. 01 (2017): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.49 KB) | DOI: 10.24123/jbt.v1i01.275

Abstract

The world of advertising in the competition to expose a brand at present isvery tough. Therefore, it is necessary to have efforts and strategies to win thecompetition. The advertising message has an important role to build a brand inthat a message consistency will build the customer mind for a brand. This articlewill discuss how the advertising message is managed through consistentactions to be able to build a brand image. The method undertaken in compilingthis scientific article is the observation of bottled tea drink advertising. Therepetitive and continuing message will be a structured pattern to leave amemory in the customer mind in that brand awareness will be stronger in thecustomer memory for a brand which is the capital in building a strong brand.
Co-Authors