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All Journal Transparansi Jurnal Ilmiah Ilmu Administrasi Destinesia : Jurnal Hospitaliti dan Pariwisata
Heni Pridia Rukmini Sari
Institut Ilmu Sosial dan Manajemen Stiami
Economics, Econometrics & Finance Social Sciences Other

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Analisis Keautentikan dan Keunikan Laksa Cihideung Sebagai Kuliner Unggulan Kota Bogor Heni Pridia Rukmini Sari
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol 9, No 2: september 2017
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.134 KB) | DOI: 10.31334/trans.v9i2.30

Abstract

The purpose of this research was studying authenticity and uniqueness of Laksa Cihideung as distinctive culinary. This research focuses on the food authenticity and unique that is defined as the originality and genuine of Laksa Cihideung in various aspects. It is an important element in portraying the identity, culture, and heritage of Laksa Cihideung.The research methodology employed in the present research was descriptive. The number of 35 questionnaires according to cluster and simple random sampling was filled out by participants. Hence, in-depth interviews were individually conducted among the food experts and questionnaire participants to seek how they interpret the meaning and characteristics of authenticity and uniqueness in Laksa Cihideung that influenced the taste of the food. The data gathered through the questionnaire were analyzed via SPSS 20.0. Based on the findings of this research, Laksa Cihideung has a great influence on attracting tourists to a destination from its authenticity and uniqueness.
Pengaruh Cita Rasa dan Harga terhadap Kepuasan Konsumen Ragusa Es Krim Italia Goklas Agus Efendi Sianturi; Lila Muliani; Heni Pridia Rukmini Sari
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 3, No 1: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.355 KB) | DOI: 10.31334/jd.v3i1.1803

Abstract

Tujuan penelitian ini adalah untuk menganalisis adanya pengaruh cita rasa dan harga terhadap kepuasan konsumen Ragusa Ice Cream Italia, Jakarta.  Penelitian ini adalahpenelitian kuantitatif dengan metode pengumpulan data menggunakan kuesioner yang ditujukan kepada 100 responden, konsumen Ragusa Ice Cream Italia. Dari hasil penelitian, uji t menunjukkan bahwa terdapat pengaruh cita rasa (X1) dan harga (X2) terhadap kepuasan konsumen (Y) secara signifikan. Besar pengaruh variabel cita rasa(X1) terhadap variabel kepuasan konsumen (Y) adalah sebesar 70,6% dan variabel harga (X2) terhadap variabel kepuasan konsumen (Y) adalah sebesar 73,2%. Hasil uji f menunjukkan bahwa terdapat pengaruh antara variabel cita rasa (X1) dan harga (X2) terhadap variabel kepuasan konsumen (Y) secara simultan. Beberapa indikator pada variabel X2 dan Y yang diujikan memiliki nilai di bawah rata-rata. Hal ini dapat menjadi masukan bagi pihak manajemen Ragusa Ice Cream Italia.
Co-Authors Goklas Agus Efendi Sianturi Lila Muliani