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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management
Suryono Budi Santoso
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DIFERENSIASI PRODUK, KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Larissa Aesthetic Center Semarang) Hanesty Purbarani, Vidya; Budi Santoso, Suryono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.85 KB)

Abstract

This research is motivated by the increasing growth of beauty clinics and offervarious range of benefits for fulfilling the society’ needs especially women in field of beauty and skin health. Larissa Aesthetic Center is one of the beauty clinics which try to meet those needs by featuring the use of natural raw materials. This research aimed to analyze the effects of perception of price, product quality, product differentiation, quality of service and promotion on purchase decisions in Larissa Aesthetic Center Semarang.By using accidental sampling technique, questionnaires is given toward 100 respondents. Then, the result of questionnaires processed by using SPSS software to obtain calculation of quantitative analysis such as the validity and reliability test, clasic assumptions test, two-stages regression analysis with Goodness of Fit test (F-test), degree of determinant test (R2), parsial significant test (t-test) and also to porduce a regression equation.Results of this research showed that perception of price, product quality, product differentiation, service quality and promotions have positive impact to purchasing decicion. The most significant variable to purchasing decicion is promotion and the less significant is product quality. This research also found that there are unique customer characteristics in where customer prefer cheaper price but then questioned the quality gained from the cheap price. The customer also like that Larissa Aesthetic Center products which made from natural ingredients but also dissatisfied by its effects which not instantly seen.
ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN NASABAH (Studi Pada PT. Bank Negara Indonesia (Persero) Tbk. Cabang Undip Semarang) Fitria Puspitasari; Suryono Budi Santoso
JURNAL STUDI MANAJEMEN ORGANISASI Vol 10, No 1 (2013)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v10i1.5877

Abstract

This study aims to determine how big the influence of core service quality and peripheral service quality to consumer satisfaction on BNI Undip Semarang. The problem that facing by BNI Undip Semarang is consumer’s satisfaction which decreasing, as seen from a lot of complains received from consumer. And this research also aims to analyze the most dominant factors that influence on consumer satisfaction of BNI Undip Semarang. Population of this research are consumers of BNI Undip Semarang. Samples were taken of 100 respondents by using non-probability sampling technique with accidental sampling  approach. Data was collected by using a survery method through quetionnaires which were filled out by consumers. Then, the obtained data were analyzed using multiple regression analysis. This analysis includes: validity test,reliability test, classic assumption test, multiple regression analysis, hypothesis testing through the t test and F test, and coefficient of determination analysis (R²). From the analysis result, the indicators in this study are valid and reliables. The most dominant factor that influence on consumer satisfaction is peripheral service quality follow by the core service quality. Then though the F Test can be seen that the independent variables feasible to test the dependent variable. The result of Adjusted R Square is 36,2%, it means that independent variable can explain about 36,2% of dependent variable. Key word         : core service quality, peripheral service quality, and consumer satisfaction
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG PRODUK SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PRODUK SAKATONIK LIVER DI KOTA SEMARANG) Iwan Kurniawan; Suryono Budi Santoso; Bambang Munas Dwiyanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 4, No 2 (2007)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.364 KB) | DOI: 10.14710/jsmo.v4i2.4246

Abstract

ABSTRACT The moving of business paradigm which is full of competition, the company is required to be always creative and innovative to get survive. So, in developing products, the company must have a qualified product, price leadership, and placed the position of the product in the market through promotion. The research data is found through questionnaire from 140 respondents. Then the data got is analyzed using Structural Equation Modeling (SEM) analysis technique. To do this analysis technique, there are seven steps that should be done, namely extended model on the basic of theory, extended plot diagram, plot diagram conversion into the equality, the choosing of input matrix and estimation technique, scoring identification of problem, evaluate criteria goodness of fit and interpretation and modification of model. The suitable full model result got using SEM analysis technique are Chi Square = 146.876, probability = 0.122, RMSEA = 0.033, GFI = 0.903, AGFI = 0.870, CMIN/DF = 1.147, TLI = 0.981, CFI = 0.984.. And the hypothesis tested is known that the product quality influenced toward repeat buying intention, promotion intensity influenced toward repeat buying intention, perceived price influenced toward repeat buying intention, and repeat buying intention influenced toward customer loyalty. Based on the research result, there are some managerial implications which can be used as a review. To increase the repeat buying intention can be done by doing promotion through arranged frequention, place and show time. Key words : product quality; promotion intensity; perceived price; repeat buying intention.
ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN CETAKAN CONTINUOUS FORM MELALUI KEPERCAYAAN MEREK (Studi pada Percetakan Jadi Jaya Group, Semarang) Tamara Citra; Suryono Budi Santoso
JURNAL STUDI MANAJEMEN ORGANISASI Vol 13, No 1 (2016)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.512 KB) | DOI: 10.14710/jsmo.v13i1.13414

Abstract

This study aimed to analyze the effect of product quality and brand image on purchasingdecisions continuous form printing with using brand trust as mediator variable study onconsumers Jadi Jaya Group, Semarang. The quality of continuous form products is to beconsidered consumers in making a purchase at Jadi Jaya Group. The strategy used byJadi Jaya Group to maintain brand image is new innovations with printed paper-basedSecurity Printing design that makes the company different from competitors and increasebrand trust.This study used non-probability sampling is used for judgmental sampling.Data were collected from 197 respondents selected using criteria that should have madea purchase of continuous form at least twice. The method analysis used in this researchwas Maximum Likelihood test using the program of AMOS version 21.0.The results showthat the product quality and brand image has positive influence on brand trust. But,brand trust did not positive influence on purchasing decisions. Then, product quality andbrand image has positive influence on purchasing decisions continuous form at Jadi JayaGroup, Semarang.Keywords: Product Quality, Brand Image, Brand Trust, Purchasing Decisions.
Co-Authors Anak Agung Gede Sugianthara Bambang Munas Dwiyanto Fitria Puspitasari Tamara Citra Vidya Hanesty Purbarani