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Suryono Budi Santoso

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Author-ID : 243737

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN NASABAH (Studi Pada PT. Bank Negara Indonesia (Persero) Tbk. Cabang Undip Semarang) Fitria Puspitasari; Suryono Budi Santoso
JURNAL STUDI MANAJEMEN ORGANISASI Vol 10, No 1 (2013)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v10i1.5877

This study aims to determine how big the influence of core service quality and peripheral service quality to consumer satisfaction on BNI Undip Semarang. The problem that facing by BNI Undip Semarang is consumer’s satisfaction which decreasing, as seen from a lot of complains received from consumer. And this research also aims to analyze the most dominant factors that influence on consumer satisfaction of BNI Undip Semarang. Population of this research are consumers of BNI Undip Semarang. Samples were taken of 100 respondents by using non-probability sampling technique with accidental sampling approach. Data was collected by using a survery method through quetionnaires which were filled out by consumers. Then, the obtained data were analyzed using multiple regression analysis. This analysis includes: validity test,reliability test, classic assumption test, multiple regression analysis, hypothesis testing through the t test and F test, and coefficient of determination analysis (R²). From the analysis result, the indicators in this study are valid and reliables. The most dominant factor that influence on consumer satisfaction is peripheral service quality follow by the core service quality. Then though the F Test can be seen that the independent variables feasible to test the dependent variable. The result of Adjusted R Square is 36,2%, it means that independent variable can explain about 36,2% of dependent variable. Key word : core service quality, peripheral service quality, and consumer satisfaction

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG PRODUK SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PRODUK SAKATONIK LIVER DI KOTA SEMARANG) Iwan Kurniawan; Suryono Budi Santoso; Bambang Munas Dwiyanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 4, No 2 (2007)
Publisher : Faculty of Economics and Business Diponegoro University

ABSTRACT The moving of business paradigm which is full of competition, the company is required to be always creative and innovative to get survive. So, in developing products, the company must have a qualified product, price leadership, and placed the position of the product in the market through promotion. The research data is found through questionnaire from 140 respondents. Then the data got is analyzed using Structural Equation Modeling (SEM) analysis technique. To do this analysis technique, there are seven steps that should be done, namely extended model on the basic of theory, extended plot diagram, plot diagram conversion into the equality, the choosing of input matrix and estimation technique, scoring identification of problem, evaluate criteria goodness of fit and interpretation and modification of model. The suitable full model result got using SEM analysis technique are Chi Square = 146.876, probability = 0.122, RMSEA = 0.033, GFI = 0.903, AGFI = 0.870, CMIN/DF = 1.147, TLI = 0.981, CFI = 0.984.. And the hypothesis tested is known that the product quality influenced toward repeat buying intention, promotion intensity influenced toward repeat buying intention, perceived price influenced toward repeat buying intention, and repeat buying intention influenced toward customer loyalty. Based on the research result, there are some managerial implications which can be used as a review. To increase the repeat buying intention can be done by doing promotion through arranged frequention, place and show time. Key words : product quality; promotion intensity; perceived price; repeat buying intention.

ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN CETAKAN CONTINUOUS FORM MELALUI KEPERCAYAAN MEREK (Studi pada Percetakan Jadi Jaya Group, Semarang) Tamara Citra; Suryono Budi Santoso
JURNAL STUDI MANAJEMEN ORGANISASI Vol 13, No 1 (2016)
Publisher : Faculty of Economics and Business Diponegoro University

This study aimed to analyze the effect of product quality and brand image on purchasingdecisions continuous form printing with using brand trust as mediator variable study onconsumers Jadi Jaya Group, Semarang. The quality of continuous form products is to beconsidered consumers in making a purchase at Jadi Jaya Group. The strategy used byJadi Jaya Group to maintain brand image is new innovations with printed paper-basedSecurity Printing design that makes the company different from competitors and increasebrand trust.This study used non-probability sampling is used for judgmental sampling.Data were collected from 197 respondents selected using criteria that should have madea purchase of continuous form at least twice. The method analysis used in this researchwas Maximum Likelihood test using the program of AMOS version 21.0.The results showthat the product quality and brand image has positive influence on brand trust. But,brand trust did not positive influence on purchasing decisions. Then, product quality andbrand image has positive influence on purchasing decisions continuous form at Jadi JayaGroup, Semarang.Keywords: Product Quality, Brand Image, Brand Trust, Purchasing Decisions.

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