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All Journal Jurnal Ilmiah Ekonomi Islam International Journal of Economics, Business and Accounting Research (IJEBAR)
Nina Ramadhani Wulandari
University of Muhammadiyah Lampung
Economics, Econometrics & Finance Social Sciences

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Analysis of the Role of Muhammadiyah in Solidarity Buying and Empowering UMKM in the Covid 19 Abizar Abizar; M. Sholihin; Nina Ramadhani Wulandari
Jurnal Ilmiah Ekonomi Islam Vol 8, No 1 (2022): JIEI : Vol. 8, No. 1, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i1.4580

Abstract

Muhammadiyah has a role in the life of the Indonesian nation. Muhammadiyah has a position, contribution, and an important role in enlightening the condition of the nation. Muhammadiyah is a religious organization that always adheres to good deeds, not only in matters of religion, but also seeks to improve welfare, by playing an active role in community empowerment, including UMKM. The role of Muhammadiyah focuses on all aspects of social and economic life. Muhammadiyah is certainly a very valuable asset, especially when the community is in difficult conditions. Covid-19 causes economic activity and sales of goods in all sectors to decline. Covid 19 suppresses the level of welfare of the community, UMKM, and workers. This condition requires the role of all parties, the government, the community and various groups, the existence of efforts and strategies as well as the role of Community Organizations including Muhammadiyah to improve conditions, carry out social solidarity, mutual cooperation, and community empowerment are highly expected. Seeing this condition, it is important to conduct related research; Analysis of the Role of Muhammadiyah in Solidarity Buying and Empowerment of UMKM so that the evaluation and role of Muhammadiyah are effective and efficient for the Indonesian people and become other pilot materials. Muhammadiyah Lampung has been proven to have played an active role in the solidarity buying program and empowering UMKM during the COVID-19 period on health, economy and other social communities. The role of Muhammadiyah focuses on aspects of the impact of health and food security, several business charities of Muhammadiyah in Lampung work hand in hand with stakeholders to overcome the impact of covid 19. However, the solidarity buying program and the empowerment of UMKM have not been significant as a flagship program in a massive and comprehensive manner. This program is carried out only for business charities that are engaged in the economy, not yet part of the PWM Lampung's firm instructions, the nature of the solidarity buying movement and the empowerment of UMKM is to appeal to business charities and the community.
MSME MARKETING STRATEGY IN THE COVID-19 PANDEMIC OUTBREAK (CASE STUDY IN ANDALAS STEAK BANDAR LAMPUNG) Noorikha Pandayahesti Saputeri; Eki Tiyas Nurulia; Warsiyah Warsiyah; Nina Ramadhani Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4605

Abstract

Based on the results of observations, the average MSME felt a decrease in turnover during the Covid-19 pandemic. This happens because of the reduced activities carried out outside the home, difficulties in obtaining raw materials due to transportation constraints, and the decline in public confidence in products that are outside the home. Another finding based on observations, not all MSMEs have to close their businesses, some MSMEs still survive despite experiencing a decline in sales turnover. As well as making products adjustments and carrying out several marketing strategies to maintain their business. This research aims to find out what marketing strategy is applied by Andalas Steak SMEs during the covid-19 pandemic, the obstacles faced, and the solutions for Andalas Steak. This is descriptive research with a qualitative approach. The descriptive qualitative method was chosen because the research carried out was related to ongoing events and related to current conditions. The results showed that Andalas Steak exerts the 4P Marketing Mix which consists of a product strategy, a price strategy, a promotion strategy, and a place strategy. The obstacles faced by Andalas Steak are a lot of competition with the same menu and people's purchasing power has decreased due to the declining economy. To counter those hindrances, Andalas Steak enforces healthy cash flow, maximizes social media, maximizes delivery services, and improves product quality and innovation.
Co-Authors Abizar Abizar Eki Tiyas Nurulia M. Sholihin Noorikha Pandayahesti Saputeri Warsiyah Warsiyah