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All Journal Wahana Riset Akuntansi CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Panggung AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Akuntansi dan Teknologi Informasi Jurnal Informasi, Perpajakan, Akuntansi, dan Keuangan Publik
Hari Hananto
Universitas Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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STUDI ETNOGRAFI DESAIN: PERKEMBANGAN RAGAM HIAS MOTIF BATIK DESA WISATA KETAPANRAME KABUPATEN MOJOKERTO JAWA TIMUR Ninik Juniati; Veny Megawati; Hari Hananto; Njoto Benarkah
PANGGUNG Vol 36 No 2 (2026): Visual and Performative Semiotics in Contemporary Art and Cultural Practices: Si
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v36i2.4347

Abstract

This study investigates how design ethnography can be used to develop batik motifs as a visual identity for a tourism village. The research was conducted in Ketapanrame village, East Java, using a qualitative ethnographic approach combined with design thinking. Data were collected through participatory observation, in-depth interviews, and documentation across five iterative development cycles from 2019 to 2022, with follow-up observations until 2025. The study demonstrates how ethnographic insights into daily practices, coffee culture, village landscapes, and clothing habits were systematically translated into visual design through mood boards, prototyping, product-use evaluation, reflection, and iterative adaptation. The findings reveal that batik motifs function not only as visual products but also as cultural artifacts embedded in social practices, as reflected in their adoption in village uniforms, udeng, sarongs, home décor, and tableware. This study contributes by proposing a model of artwork creation that translates ethnographic data into design outcomes through an iterative design thinking process, highlighting how visual identity is formed through social adoption rather than purely aesthetic considerations.
Co-Authors Aloysius Hery Pratono Andhy Setyawan, Andhy Christabel AP Christina Yapitro Cindy Muljadi Ginevra Subiantoro Hayuning Purnama Dewi Maria Eugenia Hastuti Maria Eugenia Hastuti Ninik Juniati Ninik Juniati Njoto Benarkah Regina Oktavia Senny Harindahyani Steven Darmawan Susanti Linuwih Veny Megawati Yessica Dewi Aryanti