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Assistance The Importance Of Brand Awareness Home Industry "MAYA" In Lumajang Hesti Budiwati
IMPOWERMENT SOCIETY Vol 3 No 2 (2020): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v3i2.586

Abstract

Home Industry is the smallest unit in a series of existing types of business, where household industries are generally managed independently as a family with the aim of increasing household income. The challenges for this home industry are also not easy. In general, because it is managed in a family environment or in one's own household, sometimes the management tends to be careless and mixed up between family finances and business finances. Starting from this reason, there is an interest in partnering with Hj's home industry salted egg "Maya". Umi Pristiwani in Jogotrunan Village, Lumajang Regency. Partners run their businesses whose main purpose is to help their families' economies. However, until now this partner has only been running his business as he is and has no brand, which means that he does not have a product identity but has a strong desire to move forward. Often partner businesses lose out in competing with other similar businesses. Partners are also not yet able to run their businesses that can create jobs for the surrounding community. The implementation of this community service activity achieves targets, namely (1) building understanding and awareness of the importance of brands for salted egg products, (2) improving partners' skills in running their businesses in a sustainable manner, (3) establishing understanding and the ability of human resources in creating jobs for the surrounding community, and (4) increasing marketing strategies so that they are able to compete in marketing their products. Intensive assistance and supervision to program partners needs to be carried out periodically and does not stop until the completion of this program, therefore the activity of the team and the staff of STIE Widya Gama Lumajang in providing guidance to these partners needs to be carried out on an ongoing basis.
Economic Assistance on Culinary Business During Pandemic Hesti Budiwati
IMPOWERMENT SOCIETY Vol 4 No 1 (2021): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v4i1.687

Abstract

During the pandemic that not only hit the world but also in Indonesia, there are lot of businesses that went bankrupt. Many businesses are unable to survive the impact of this pandemic, especially small businesses. Our target partner is a home culinary business namely “Dapur Mumpuni”. In addition to selling food, Dapur Mumpuni is currently able to get creative with its innovative pukis cake during the pandemic. The partner has several weaknesses which are (1) limited partner skills in economic management, (2) no bookkeeping regularly, (3) no separation between household and business finances and (4) weak marketing strategy used, resulting in little profit and business is not well developed because it tends to lose in the competition. This community service activity is expected to create targets in accordance with partner expectations namely (1) increasing the partner skills in running its business economically and sustainable, (2) a simple orderly administration, in the sense of being able to separate household and business finances, (3) selling profit increase of effective activity economically and (4) get financial assistance for additional business capital
Manajemen Kualitas Aset Produktif Dan Pengaruhnya Terhadap Laba Bank Pada Bank Perkreditan Rakyat di Indonesia Hesti Budiwati
RELASI : JURNAL EKONOMI Vol 17 No 1 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i1.411

Abstract

Managing the bank risk well are very needed so that the bank can operate smoothly. One of the important bank risk to managed well is bank asset quality risk. The banks are required to be careful and wiser in manage these asset quality risk. The object of this study is to obtain evidence of the effect of productive asset quality management on bank profit. The empirical studies conducted on rural banks in Indonesia. As the independent variable is productive asset quality consist of classified productive asset, productive asset quality and non-performing loan, while as the dependent variable is bank profit measured by return on asset. Return on asset of 89,6% explained by classified productive asset, productive asset quality and non-performing loan. While the rest return on asset of 10,4% effect by other variables that not examined in this study. Keywords: Classified Productive Asset, Productive Asset Quality, Non-performing Loan, Return on Asset.
FACTORS AFFECTING STOCK RETURN OF COMPANIES ENTERED IN IDX HIGH DIVIDEND 20 Fachrizal Yusuf Apriansyah; Ninik Lukiana; Hesti Budiwati
International Journal of Accounting and Management Research Vol. 2 No. 1 (2021): March
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/ijamr.v2i1.685

Abstract

This study aims to examine and analyze the effect of Dividend Policy using the Dividend Payout Ratio proxy, Liquidity using the Current Ratio proxy, and Profitability using the Return On Equity proxy. This research was conducted on companies that are included in IDX High Dividend 20 for the 2015-2017 period. Sampling used in this research is using purposive sampling technique that gets 20 companies as research samples and uses multiple linear regression analysis for data processing. The type of data used is secondary data in the form of financial reports, and the data sources are internal data and external data. The results in this study state that partially dividend policy has a significant effect on stock returns, Likewise, liquidity does not have a significant effect on stock returns, and profitability also does not have a positive and significant effect on stock returns. The limitation of this study is that it only uses dividend policy, liquidity, and profitability variables to determine the impact on stock returns. While other variables that can affect stock returns are not examined and are expected to be continued by other researchers.