Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Adriel Felix Silvan Sulistio
Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH EMOTIONAL AROUSAL DAN ATTITUDE TOWARD WEBSITE TERHADAP PURCHASE INTENTION: STUDI FASHION WEBSITE ATMOSPHERICS DI SURABAYA Adriel Felix Silvan Sulistio
CALYPTRA Vol. 6 No. 2 (2018): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.407 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh emotional arousal dan attitude toward website terhadap purchase intention: studi fashion website atmospherics di Surabaya. Hasil penelitian ini menunjukkan adanya pengaruh positif layout design terhadap emotional arousal, pengaruh positif layout design terhadap attitude toward website, pengaruh positif atmosphere terhadap emotional arousal, pengaruh positif emotional arousal terhadap attitude toward website, pengaruh positif emotional arousal terhadap purchase intention, dan pengaruh positif attitude toward website terhadap purchase intention, sedangkan atmosphere tidak berpengaruh terhadap attitude toward website.
Co-Authors