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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Silvia Margaretha
Fakultas Bisnis dan Ekonomika Universitas Surabaya
Education

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Journal : CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya

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PENGARUH RELIGIOSITY DIMENSION TERHADAP ATTITUDE TOWARDS FASHION PADA KONSUMEN MUSLIM DI SURABAYA Badi Cahyo; Dudi Anandya; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

Indonesia is the majority of the country's population of Islam, even as many as 13% of Muslims in the world are citizens of Indonesia. Therefore, the purpose of this study was to examine the effect of religiosity dimension on attitude towards fashion on Muslim consumers in Surabaya. This research uses purposive sampling technique which is a sampling technique based on consideration or personal assessment of the researchers related to the characteristics of the appropriate population to be used as research samples. The characteristics are respondents who have been paying attention, follow and buy fashion products in Surabaya at least 1 year. Respondents in this study amounted to 278 people. Analysis in this study using SEM and processed using software version SPSS 18.0 and LISREL version 8.70 for measurement and structural testing. The results of this study indicate that 4 of the 5 hypotheses are not supported, namely ritualistic dimension and experiential dimension toward attitude towards fashion.
PENGARUH CONSUMER-BASED BRAND EQUITY THE COFFEE BEAN & TEA LEAF SURABAYA ATAU MAXX COFFEE SURABAYA TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY MENURUT PELANGGAN SURABAYA Darwis Saputra Laurianto; Indarini Indarini; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

This study investigates the effect of the brand equity on the customer satisfaction and the brand loyalty of The Coffee Bean & Tea Leaf or Maxx Coffee coffee shop’s customers. The Coffee Bean & Tea Leaf is the strongest competitor of Maxx Coffee. The results of this study found that staff behaviour, ideal self-congruence, and lifestyle-congruence are factors that have a significant positive effect on customer satisfaction at The Coffee Bean & Tea Leaf. Physical quality and brand identification are factors that have no significant effect on customer satisfaction at The Coffee Bean & Tea Leaf. Physical quality and staff behavior are factors that have a significant positive effect on customer satisfaction at Maxx Coffee. Ideal self-congruence, brand identifcation, andlifestyle-congruenceare factors that have no significant effect on customer satisfaction at Maxx Coffee. However, in both of The Coffee Bean & Tea Leaf and Maxx
Co-Authors . Indarini Alexander Jonathan Angel Aprilia Susilo Antonio Hercento Badi Cahyo Christina R. Honantha Darwis Saputra Laurianto Dion Heggie Hartanto Dudi Anandya Jonathan Kurniawan Halim Khaulah Al-Khansaa Lisa Nuri Safitri Tresiane Tresiane Victoria Detra Johannes Yovita Christiani