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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Christina R. Honantha
Fakultas Bisnis dan Ekonomika Universitas Surabaya
Education

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STORE BRAND PURCHASE INTENTION: EFFECTS OF RISK, QUALITY, FAMILIARITY, AND STORE BRAND SHELF SPACE OF GIANT FACIAL TISSUE IN SURABAYA Theresia Theresia; Christina R. Honantha; Dudi Anandya
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract – This research is conducted to examine store brand purchase intention: effects of risk, quality, familiarity, and store brand shelf space of Giant facial tissue in Surabaya. A quantitative and causal type of research is adopted for this study. Questionnaire used was adopted from Dursun, Kabadayi, Alan, and Sezen (2011) for offline survey. Purposive sampling method was used in study. Sample consisted of 200 respondents, whose age is 18 years old or above and have bought and experience Giant facial tissue at least twice within six months in Surabaya. Further data analysis was analyzed by SPSS 23.0 and LISREL 8.0. Result shows that store brand shelf space and store brand familiarity has influence on consumer perceived risk and perceived quality of store brand in Surabaya. Moreover, store brand shelf space, store brand familiarity, perceived risk, and store brand perceived quality has influence on consumer purchase intention of Giant facial tissue in Surabaya.
THE EFFECT OF ATMOSPHERICS ON BEHAVIORAL INTENTION AT KOREAN RESTAURANT IN SURABAYA Riyantyari Hayu Prameswari; Christina R. Honantha; Indri Hapsari
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract – This study aims to observe the influences of atmospherics on behavioral intention, both directly and mediated through quality perception. Korean restaurant is used an object for ethnic restaurant observed in this study.A quantitative and causal type research is adopted for this study. Questionnaire used was adopted from Ha and Jang (2012) for offline survey. Purposive sampling method was used in this study. Sample consisted of 160 respondents, whose age is 18 years old or above and have eaten in Korean restaurant in Surabaya for at least three times in the past six months. Further data analysis was analyzed by SPSS 22.0 and AMOS 22.0.Result of this study found positive relationship between atmospherics on service quality. Atmospherics also positively influences food quality. Positive relationship was also found on the relationship of service quality on behavioral intention. Moreover, food quality also positively influences behavioral intention. Service quality was proven as mediator in the influences of atmospherics on behavioral intention. Additionally, food quality was also proven as mediator in the influences of atmospherics on behavioral intention. However, this study found atmospherics has no impact on behavioral intention.
PENGARUH CONSUMER VALUE DAN BRAND IDENTIFICATIONTERHADAP BRAND LOYALTY YANG DIMODERASI OLEHGENDER PENGGUNA SMARTPHONE ASUSDI SURABAYA Abraham Adhika S.; Dudi Anandya; Christina R. Honantha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study aims to prove the effect of Functional Value, Emotional value, Social Value and Brand Identification towards Brand Loyalty Asus smartphone in Surabaya. This study also want to prove the moderating effects of Gender among these four relation. This type of research is causal research with quantitative approach. This study using purposive sampling approach, which is a sampling technique based on the consideration or personal judgment of researchers associated with the characteristics of the population according to the research sample. Respondents in this study amounted to 200 people. The analysis in this study using a model of SEM (Structural Equation Modeling) and processed using SPSS software version 16.0 for Windows and AMOS version 21.0 for Windows for testing Measurement and Structural Model. The result of this study indicate that 3 from 8 hypothesis were not supported such as the role effects of moderating gender between a positive relationship between emotional value towards Brand Loyalty, Social Value towards Brand Loyalty, and Brand Identification towards Brand Loyalty.
DARI MATA LALU TURUN KE HATI : SHOW WINDOW, FEEL GOOD DAN PURCHASE INTENT ZARA PADA KONSUMEN WANITA DI SURABAYA Jimmi Sutono; Dudi Anandya; Christina R. Honantha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study aims to prove the effect of show window towards purchase intent mediated by feel good inZARA,Surabaya. This type of research is causal research with quantitative approach. This study using purposive sampling approach, which is a sampling technique based on the consideration or personal judgment of researchers associated with the characteristics of the population according to the research sample. Thecharacteristics is respondents who visited ZARA and make some buy after seek a show window ZARAin the last one year. Respondents in this study amounted to 168 people. The analysis in this study using a model of SEM (Structural Equation Modeling) and processed using SPSS software version 22.0 for Windows and AMOS version 22.0 for Windows for testing Measurement and Structural Model. The result of this study indicate that allhypothesis supported such show window towards purchase intent and show wndow towards purchase intent mediated by feel good.
RESPON KONSUMEN TERHADAP IKLAN EMAIL DARI BIRO TUR DAN PERJALANAN DI INDONESIA Jonathan Kurniawan Halim; Christina R. Honantha; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study aims to determine and analyze consumer response to email advertising from online agent Tour and Travel in Indonesia.This type of research is causal research with quantitative approach. This study using purposive sampling approach with an assessment of the researchers who can be made respondents in accordance with the characteristics of the population. Thecharacteristics of the population is consumer who buy and used online agent Tour and Travel 2 times in the last 1 year, live in Indonesia, minimum of level education is bachelor.Respondents in t his study amounted to 125 people. The analysis in this study using a model of SEM (Structural Equation Modeling) through SPSS software version 22.0 for Windows and AMOS version 21.0 for Windows for testing Measurement and Structural Model.The result of this study indicate that with the intention of consumers to buy, build relationship, and trust with good service then consumers will read, open, take advantage of email advertising from Tours and Travel in Indonesia and even consumers want to get email ads in the future.
PENGARUH PERCEIVED SCARCITY DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PEMBELI GAME OF LIMITED-AMOUNT VERSION DI SURABAYA Antonio Hercento; Christina R. Honantha; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract – Game is a rapidly developing industry in the worldwide, including Indonesia. But the high piracy rate in Indonesia itself is harming the profit of the domestic gaming companies, and to prevent further damages, game of limited- amount version is one of the solutions. Therefore, this study aims to explore the impact of perceived scarcity and perceived value toward buyers’ purchase intention of game of limited-amount version. The results of this study is to provide insights and recommendations for the decision making of gaming companies in Indonesia. This study uses quantitative approach and the data collection is done by surveying, where 200 questionnaire is distributed to respondents whose domiciled in Surabaya and bought game of limited-amount version at least once in the past 6 months. The findings in this study shows that perceived scarcity, in an indirect way, does affect perceived value. Then perceived value has a direct impact toward buyers’ purchase intention of game of limited-amount version in Surabaya.
PENGARUH SOCIAL MEDIA BRAND COMMUNICATION TERHADAP CONSUMER BASED BRAND EQUITY INDOMIE DI SURABAYA Angel Aprilia Susilo; Christina R. Honantha; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this study is to examine the effect of Social Media Brand Communication on Consumer Based Brand Equity of Indomie in Surabaya. Data from 150 respondent in Surabaya were analyzed using Structural Equation Model (SEM) via Amos version 22. Respondent were randomly drawn from Surabaya society who joined the Fan Page of Indomie on Facebook. Result of this study showed that firm-created and user-generated social media brand communication positively influences Brand Awareness/Association, but has no influences on brand loyalty, and perceived quality only affected by user-generated social media brand communication.
Co-Authors Abraham Adhika S. Angel Aprilia Susilo Antonio Hercento Dudi Anandya Indri Hapsari Jimmi Sutono Jonathan Kurniawan Halim Riyantyari Hayu Prameswari Silvia Margaretha Theresia Theresia