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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ilmiah ASET International Conference on Digital Advanced Tourism, Management, and Technology
Kukuh Mulyanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : International Conference on Digital Advanced Tourism, Management, and Technology

 1 
Green Marketing Strategy And Intention To Visit Eco-Friendly Tourist Attraction Kukuh Mulyanto; Akhmad Nurofi; Asepta Hendriyanto; Waode Sitti Nurrohma 
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.130

Abstract

This study aims to examine the effect of green marketing components, namely green products, and green promotions on visit intentions. The population and sample of this research are visitors to the Tugurejo mangrove forest conservation tourism object. The sampling technique used was purposive sampling. Primary data was used in this study, with data collection techniques through online questionnaires. The results showed that green product and green promotion had an effect on intention to visit.
Co-Authors Akhmad Nurofi Asepta Hendriyanto Waode Sitti Nurrohma