Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna International Conference on Digital Advanced Tourism, Management, and Technology
Asepta Hendriyanto
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
ANTESEDEN LOYALITAS PELANGGAN DALAM KONTEKS B2B. Asepta Hendriyanto
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 1 No 2 (2019): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0593/jae.v1i1.8

Abstract

Penelitian ini bertujuan untuk menguji danmenganalisis Pengaruh kepercayaan, komitmen dan kepuasanTerhadap loyalitas pelanggan dalam konteks B2B. Pengumpulandata dilakukan melalui penyebaran kuesioner dan dilaksanakanpada retailer di Semarang. Analisis data pada penelitian inimenggunakan bantuan SPSS versi 17. Hasil penelitian inimenunjukan bahwa kepercayaan, komitmen dan kepuasanberpengaruh positif dan signifikan terhadap loyalitas pelangganKata kunci: kepercayaan, komitmen, kepuasan, loyalitaspelanggan.
ANALISIS PENGARUH JARINGAN USAHA DAN INOVASI TERHADAP KINERJA UMKM Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 6 No 1 (2015): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of a business unit can be affected by a variety offactors, both internal and external company factors. The purpose of thisresearch is to know the influence of the business network, and productinnovation against the performance of micro, small and medium enterprises.The research type is explanatory research. The population was 162 unitsfrom small and medium metal industries in Boyolali District with 85sample taken using disproportionate stratified random sampling and simplerandom sampling. Data collection using the questionnaire. Data analysisusing linear regression analysis. The results showed that the businessnetwork, and product innovation are jointly undertaking a positive andsignificant effect against performance of micro, small and mediumenterprises. Researchers suggest that UMKM constantly enhance cooperationwith various parties to build wider business network, andimprove productinnovation so that UMKM can continue to thrive in the midst of the currentcompetition.
ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KINERJA TENAGA PENJUALAN Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 7 No 2 (2016): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the performance of sales force management ofpublishers of IKAPI members (Ikatan Penerbit Indonesia) in Central Javaover the past two decades. antecedents to predict salesperson performanceand sales effectiveness as a consequence of salesperson's performance includethe company's strategic orientation, management control, sales area design,and salesperson performance. The results showed that all antecedents havea positive and significant effect on salesperson performance
ANALISIS PENGARUH ORIENTASI INOVASI, DUKUNGAN PROMOSI DAN DUKUNGAN TENAGA PENJUALAN TERHADAP KINERJA PRODUK DI PASAR Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 7 No 1 (2016): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of innovation orientation, promotionalsupport and sales force support on product performance in the market inorder to improve sustainable competitive advantage. The research problemthat is proposed fully refers to the research problems that is; there is atendency to increase the number of cabin numbers Prepaid sympathy, whichmeans the cessation of customers using Simpati Prepaid products based ondata from April 2004 to January 2005, and research gap from previousresearch, therefore, the formulation of this research problem is aboutimproving product performance in the market by basing on innovationorientation, promotional support and sales support to enhance sustainablecompetitive advantage. Furthermore, variable and indicator of research alsobased on previous research. A model has been developed and four hypotheseshave been formulated to address this research problem. Sampling techniqueis two technique (double sampling) that is, purposive samplingmethod andmethod of quota sampling. Respondents from this study amounted to 100respondents, where respondents are the owners or managers of retail andcellular prime amounting to 100.The data analysis used is Structural Equation Modeling (SEM) inAMOS 4.01 program. The results of this research data analysis show themodel and research results can be received well. And furthermore, the resultof this research proves that innovation orientation has positive andsignificant effect on product performance in the market, then it is formulatedthe support of sales force on product performance in market is positivelysignificant, empirical evidence shows promotional support is positive forproduct performance in market, further can be concluded that each constructhas gained justification and empirical evidence of sustainable competitiveadvantage through product performance in the market is positive andsignificantly influential.
PENGARUH DAYA SAING DAN AKSES PEMASARAN TERHADAP KINERJA PEMASARAN Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 8 No 2 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is to determine what factors affect the performance of SMEs. The population in this study are all the owner of SMEs in the Central Java. Sampling was conducted with a purposive sampling criteria were used in the consideration that SMEs are already running at least five years. The sample in this study is intended as representative of the population to be studied, totaling 67 (sixty seven). The data were then processed andanalyzed by using the computer program of SPSS 20 for Windows. Based on the results of testing the partial regression analysis can be concluded: The competitiveness and marketing access is partially affect performance significantly and positively. This means that the higher competitiveness and marketing access the higher performance. Meanwhile, competitiveness and marketing access have influence on SME’s performance through network capabilities.
Green Marketing Strategy And Intention To Visit Eco-Friendly Tourist Attraction Kukuh Mulyanto; Akhmad Nurofi; Asepta Hendriyanto; Waode Sitti Nurrohma 
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.130

Abstract

This study aims to examine the effect of green marketing components, namely green products, and green promotions on visit intentions. The population and sample of this research are visitors to the Tugurejo mangrove forest conservation tourism object. The sampling technique used was purposive sampling. Primary data was used in this study, with data collection techniques through online questionnaires. The results showed that green product and green promotion had an effect on intention to visit.
Co-Authors Akhmad Nurofi Kukuh Mulyanto Waode Sitti Nurrohma