International Conference on Digital Advanced Tourism, Management, and Technology
Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog

Green Marketing Strategy And Intention To Visit Eco-Friendly Tourist Attraction

Kukuh Mulyanto (Unknown)
Akhmad Nurofi (Unknown)
Asepta Hendriyanto (Unknown)
Waode Sitti Nurrohma  (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

This study aims to examine the effect of green marketing components, namely green products, and green promotions on visit intentions. The population and sample of this research are visitors to the Tugurejo mangrove forest conservation tourism object. The sampling technique used was purposive sampling. Primary data was used in this study, with data collection techniques through online questionnaires. The results showed that green product and green promotion had an effect on intention to visit.

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Journal Info
International Conference on Digital Advanced Tourism, Management, and Technology
Website

Abbrev

journal

Publisher

Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Subject

Decision Sciences, Operations Research & Management

Description

INTERNATIONAL CONFERENCE ON DIGITAL ADVANCED TOURISM, MANAGEMENT, AND TECHNOLOGY (ICTMT) published by : Sekolah Tinggi Ilmu Ekonomi Pariwisata Semarang (STIEPARI). International Conference is a bridge to provide information for educational institutions and lecturers/teachers that occurs within the ...