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All Journal Among Makarti JAB (Jurnal Akuntansi & Bisnis) Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Pengabdian Masyarakat Nian Tana Jurnal Akademik Pengabdian Masyarakat Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Tri Sumiyanti
Sekolah Tinggi Ilmu Ekonomi Totalwin
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences

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Sosialisasi Perijinan dan Sertifikasi Halal Menuju Keberlanjutan UMKM di Desa Pekasiran, Kecamatan Batur, Kabupaten Banjarnegara, Jawa Tengah Dhian Andanarini Minar Savitri; Sugiharti Sugiharti; Emi Wardati; Tri Sumiyanti; Shofiyana Shofiyana
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v2i4.714

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Pekasiran Village, Batur District, Banjarnegara Regency, Central Java, have begun to experience an increase in both the number of MSMEs and the types of businesses they carry out. This increase in the number has not been followed by the implementation of permits that must be carried out by business actors. The majority of MSMEs engaged in the food sector have indeed taken care of permits such as PIRT, however, there are still many who have not done so. This licensing socialization was provided while also assisting MSME actors to take care of permits such as making NIB (Business Identification Number), and also taking care of Halal certification. The results of the community service show that MSME actors are open to the importance of taking care of permits for their businesses. The licensing assistance process still needs to be carried out continuously and support from the local government is also needed.
PENDAMPINGAN UMKM DALAM PENGGUNAAN DIGITAL MARKETING PADA PELAKU UMKM DI DESA SUMUR, KECAMATAN BRANGSONG, KABUPATEN KENDAL Abdullah Abdullah; Tri Sumiyanti; Emi Wardati
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.6114

Abstract

This community service activity aimed to provide assistance to Micro, Small, and Medium Enterprises (MSMEs) in Sumur Village, Kendal Regency, in utilizing digital marketing to support business development. The program focused on helping participants establish and manage online stores through social media platforms. Conducted from May 19 to May 30, 2025, the activity involved five groups of micro and medium-scale MSME actors. The training materials covered product photography and videography techniques, business logo design, and guidelines for creating and managing online stores via social media. The entire program was carried out successfully, with a 100% attendance rate in every session. Additionally, participants were given access to recorded training sessions to support independent learning. This initiative is expected to enhance the digital competencies of MSME actors and improve their market reach and business competitiveness.
Analisis Pengaruh Generative AI Terhadap Personalisasi Iklan Real-Time Dan Dampaknya Pada Loyalitas Konsumen Yoga Prasetya, Adhitya; Andanarini Minar Savitri , Dhian; Sumiyanti, Tri; Hermalia Putri , Anastasya Dina
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 16 No. 2 (2025): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v16i2.759

Abstract

The rapid advancement of artificial intelligence, particularly Generative AI, has transformed the landscape of digital marketing by enabling firms to produce promotional content that is adaptive and personalized in real time. This study aims to examine the influence of Generative AI on real-time ad personalization and its subsequent impact on consumer loyalty. In addition, the study investigates the mediating role of real-time ad personalization in the relationship between Generative AI and consumer loyalty. A quantitative research approach with an explanatory research design was employed. Data were collected through questionnaires distributed to users of digital platforms who had previously received personalized advertisements. The data were then analyzed using Structural Equation Modeling (SEM). The findings are expected to demonstrate that Generative AI has a positive effect on both real-time ad personalization and consumer loyalty, and that real-time ad personalization functions as a mediating variable that strengthens this relationship. The results of the study are anticipated to contribute theoretically to the growing body of literature on AI-driven digital marketing. Moreover, the findings may serve as practical guidance for companies in designing more relevant, adaptive, and sustainable marketing communication strategies.
Co-Authors Abdullah Abdullah Abdullah Abdullah Andanarini Minar Savitri , Dhian Astohar Astohar Astohar Astohar Astohar Astohar DHIAN ANDANARINI MINAR SAVITRI Dian Kurniasari Dian Kurniasari Emi Wardati Hermalia Putri , Anastasya Dina Nugroho, Prihasantyo Siswo Ratna Puji Astuti Ratna Puji Astuti, Ratna Puji Sari Rahmadhani Shelly Geovanni Shofiyana Shofiyana Sugiharti Sugiharti Yoga Prasetya, Adhitya