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All Journal AdBispreneur MANAGER: Journal of Management and Administration Science Journal of Social and Humanities
Encep Sopandi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGY OF BUSINESS DEVELOPMENT BAMBOO CRAFT (A Study in Pasirjambu Village Pasirjambu District Bandung Regency) Encep Sopandi
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 2, No 1 (2017): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.541 KB) | DOI: 10.24198/adbispreneur.v2i1.12876

Abstract

ABSTRACTThis study aims to determine alternative strategies in the development of bamboo handicrafts business in Pasirjambu Village Pasirjambu District in Bandung Regency. Method used survey with SWOT analysis. The results show that the total value obtained from the IFAS table is 6.40 (average 3.20) with a strength score of 3,550 and the weakness score of 2.850, it shows that the strength factor of the bamboo handicraft business is greater than the weakness factor, while the total value EFAS of 6.10 (average 3.05). A opportunity score of 3.10 and a threat score of 3.0. This means that the opportunity factor is greater than the threat factor. The result of calculation of rating value and internal factor weight of bamboo handicraft business development strategy in Pasirjambu Village as X axis equal to 0,100, while external factor as Y axis equal to 0,700. This means the right alternative strategy is the SO strategy. The SO strategy is a strategy that uses the power to take advantage of existing opportunities.Keywords : Bamboo craft, craftmanship of bamboo, SWOT analysis  STRATEGI PENGEMBANGAN USAHA KERAJINAN BAMBU(Studi di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung) ABSTRAKPenelitian ini bertujuan untuk mengetahui strategi alternatif dalam pengembangan usaha kerajinan bambu di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung. Metode yang digunakan survey dengan analisis SWOT. Hasil, menunjukkan bahwa total nilai yang diperoleh dari tabel IFAS  adalah 6,40  (rata-rata 3,20) dengan skor kekuatan 3,550 dan skor kelemahan sebesar 2,850, ini menunjukkan bahwa faktor kekuatan usaha kerajinan bambu lebih besar dari faktor kelemahan, sedangkan total nilai EFAS yaitu sebesar 6,10 (rata-rata 3,05).  Skor peluang 3,10 dan skor ancaman sebesar 3,0. Artinya faktor peluang yang dimiliki lebih besar dari faktor ancaman. Hasil perhitungan nilai rating dan bobot faktor internal dari strategi pengembangan usaha kerajinan bambu di Desa Pasirjambu sebagai sumbu X sebesar 0,100, sedangkan faktor eksternal sebagai sumbu Y sebesar 0,700. Artinya strategi alternatif yang tepat adalah strategi SO. Strategi SO adalah strategi yang menggunakan kekuatan untuk memanfaatkan peluang yang ada. Kata kunci : Kerajinan bambu, perajin bambu, analisis SWOT
Beef Grinding Business Development Strategy: Case Study in Kirimuka Market Business Unit, Depok, West Java Nugroho Kesowo Murti; Stuart Hart; Mark G. Edwards; Encep Sopandi; Arief Zulkarnain; Tri Puji Hastutik
Journal of Social and Humanities Vol. 3 No. 1 (2025): January-June
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/jsh.v3i1.328

Abstract

This research focuses on the development of the beef milling agribusiness in the Kemiri Muka market, Depok, West Java, which plays a crucial role in meeting the beef consumption needs in West Depok. As a small-scale enterprise, the beef milling business presents opportunities for further development. The study aims to identify the internal and external conditions of the business and to formulate an effective development strategy using a SWOT analysis approach. Data was collected through various methods, including observation, interviews, questionnaires, literature review, and document analysis, using a purposive sampling technique. The study's findings propose several strategies: maximizing demand from regular customers, enhancing customer acquisition through effective marketing, expanding business networks, improving waste management to increase customer comfort, enlarging milling facilities, maintaining machinery quality, and upgrading human resources to sustain competitiveness. These strategies are essential for the growth and sustainability of the beef milling business in Kemiri Muka, Depok.
The Roles of Telemarketing in Marketing of Marketplace at PT. LTP South Tangerang Encep Sopandi; Nurdin; Fadli, Ahmad; Badriyah; Surya Kencana, Dadang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.371

Abstract

This research was conducted to determine the role of telemarketing in job marketplace marketing at PT LTP South Tangerang, the main purpose of this study was to determine the role of telemarketing in marketing the installation of job vacancy information at PT LTP South Tangerang, Telemarketing obstacles in the marketing process of installing job vacancy information, and solutions carried out to overcome obstacles that occur during the marketing process of installing job vacancy information. This research was conducted using descriptive qualitative methods, with data collection methods carried out, namely observation, interviews, and literature studies. Based on the results of the study, it can be concluded that the role of telemarketing in job marketplace marketing at PT LTP South Tangerang is to increase the number of customer databases, develop customer relationships by telephone, conduct digital marketing to increase the use and branding of job marketplaces, influence prospective customers to be interested in posting job vacancy information ads, direct and assist the process of posting job vacancy information. There are still obstacles experienced including inadequate telephone facilities, poor telephone networks, not directly connected to the target telephone recipient, and invalid database contact numbers. Then solutions were obtained to overcome existing obstacles, including solutions for inadequate telephone facilities, namely routinely cleaning the chace, preparing cellphone storage reserves and adding telephone facilities. The bad network solution is to change the provider, the solution if it is not directly connected to the target telephone recipient, namely by increasing the number of databases to be called and follow up and ask for HRD contact information so that it can be contacted directly, Then the solution to invalid contact numbers is to update the database with more relevant sources.
Co-Authors Ahmad Fadli Arief Zulkarnain Badriyah Mark G. Edwards Nugroho Kesowo Murti Nurdin Stuart Hart Surya Kencana, Dadang Tri Puji Hastutik