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Retno Widyastuti
Universitas Veteran Bangun Nusantara
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Abdimas Bina Bangsa

 1 
PENGENALAN MOCAF DAN OLAHANNYA SERTA STRATEGI BRANDING PRODUK BERBAHAN DASAR PANGAN LOKAL DALAM MENDUKUNG DIVERSIFIKASI PANGAN Rosita Dewati; Yoesti Silvana Arianti; Yos Wahyu Harinta; Retno Widyastuti
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.1044

Abstract

The potential for developing mocaf as an effort to diversify food is supported by other government programs, young entrepreneurs. Entrepreneurial skills can be instilled from high school students in the Wonogiri Regency. This program is carried out by looking at the potential for building entrepreneurship by high school students from local food ingredients that can be developed, in this case mocaf flour and its processed products. Building products and businesses requires several strategies so that products gain a position in the market through product branding. Through product branding, a business can give the best impression of its product to consumers. This activity was declared successful with an indicator of increasing participants' knowledge and skills of 31.88%, which included increasing knowledge in terms of making mocaf flour and processing products as well as product branding. The implementation of this program is expected to be able to provide value added to cassava products and motivate students to develop cassava as a superior local product thereby improving the economic level of the community in Pracimantoro District, Wonogiri Regency
Co-Authors A. Intan Niken Tari Afriyanti Afriyanti Afriyanti Afriyanti Afriyanti Afriyanti Agustina Intan Niken Tari Agustina Intan Niken Tari Andre Yusuf Trisna Putra Anggita Syahidah Aninda Nurul Aini Asmoro, Novian Wely Bovi Wira Harsanto Catur Budi Handayani Erwan Adi Saputro Fajar Rasidin Weni Ifwarisan Defri Muharomah Nur Aini Muthi'ah Muthi'ah Rofiqoh Husni Noormala Rosita Dewati, Rosita Sekar Kusumawati Sri Hartati Yoesti Silvana Arianti Yos Wahyu Harinta