Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal DeKaVe Metal Indonesia
Pujiyanto -
Unknown Affiliation
Arts Humanities Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : DeKaVe

 1 
EKSPLOITASI ANAK: PELANGGARAN ETIKADESAIN PERIKLANAN TERIIADAP PERKEMBANGAN ANAK Pujiyanto -
DeKaVe Vol 2, No 4 (2012): DeKaVe Vol. 02 No. 04 2012 Juli- Desember 2012
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (15103.94 KB) | DOI: 10.24821/dkv.v2i4.871

Abstract

The advertising often uses the object of children as models to promote products/services.Exploitation of children in advertisements can effect a great pleasure for the role (model) or who saw it(the audience), so advertising gets a positive or negative response from consumers.The appearance of ads using the model children sometimes crosses the line advertising code ofethics or manners. Violation of a particular party is not unstoppable, so that indirectly affect growth andmental development of children.Keywords: advertising, children, exploitation, ethics, audience, psychology.
Co-Authors Sony Harbintoro