Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Manajerial
Naning Ayu Astiwi
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH ATMOSFER DALAM GERAI, FASILITAS, DAN KEANEKARAGAMAN PRODUK TERHADAP MOTIF BELANJA HEDONIK PENGUNJUNG DI MAL GRESIK Naning Ayu Astiwi
Jurnal Manajerial Vol 2 No 1 (2015)
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.30587/jurnalmanajerial.v2i1.170

Abstract

This research is purposed to measure the partial and simultan of atmosphere influence in platform, facilities and all kinds of products to hedonic shopping motif of Gresik Mall visitors. This research takes 80 respondents from Gresik Mall visitors to research sample. Analysis results show that atmosphere in platform, facilities and all kinds of products influence in partial and simultan to hedonic shopping motif.
Co-Authors