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All Journal Jurnal Manajemen dan Organisasi
Mush’ab Ihsan Mu’tashim
Departemen Manajemen, Fakultas Ekonomi dan Manajemen, IPB
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen (Studi Kasus Pada Coffee Shop di Kota Bogor) Mush’ab Ihsan Mu’tashim; Alim Setiawan Slamet
Jurnal Manajemen dan Organisasi Vol. 10 No. 2 (2019): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.376 KB) | DOI: 10.29244/jmo.v10i2.30131

Abstract

This study aims to determine the effect of product quality and service quality on the customer satisfaction at Ngopi Doeloe, Popolo Coffee, Ranin Coffee House, Starbucks Coffee, The Coffee Bean & Tea Leaf, and JCo Donuts & Coffee Bogor. This research conducted by distributing questionnaires to 366 coffee shop visitors. Data analysis method used in this research is Structural Equation Model (SEM). Overall, in this reasearch found that product quality and service quality have impact on costumer satisfaction, but for the low income respondent (below Rp 3.000.000,00) the product quality variable have no impact on costumer satisfaction.
Co-Authors Slamet, Alim Setiawan