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Pemanfaatan Media Sosial untuk Mendukung Kegiatan Penyuluhan Pertanian di Kabupaten Minahasa Provinsi Sulawesi Utara Suratini Suratini; Pudji Muljono; Cahyono Tri Wibowo
Jurnal Penyuluhan Vol. 17 No. 1 (2021): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/17202132302

Abstract

The rapid development of communication technology requires agricultural extension workers to be able to use social media in disseminating agricultural information. This study aims to describe the use of social media, analyze the factors associated with the level of social media utilization and analyze the management of agricultural information and its relationship with the use of social media. The study used the observation method to select respondents through the census.The level of social media utilization by respondents was measured by the frequency and duration in using Facebook, WhatsApp, Youtube and Instagram . The frequency of using social media is relatively high for Facebook and WhatsApp. The overall duration of accessing social media is relatively low. Factors that are significantly related to the utilization level of social media are the characteristics of extension workers (level of education and the availability of communication technology tools), perception of extension workers (ease of acces to information), information needs of extension workers (climate and capital) and motivation of extension workers (increasing knowledge and insight). Almost all extension workers manage information obtained from social media to be distributed to farmers.
Perbandingan Efektivitas Promosi Agrowisata dengan Menggunakan Media Sosial dan Media Konvensional di Kabupaten Banyuwangi Nunung Lutfiah; Pudji Muljono; Cahyono Tri Wibowo
Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.648 KB) | DOI: 10.46937/17201926604

Abstract

The increasing number of social media users in Indonesia certainly provides a great opportunity to optimize social media as a communication medium. One of them is social media used as a promotional media for agricultural development, on the other hand it is not only social media that is used for media promotion. In fact, in the field many found that conventional media / traditional media are still used as promotional media. The research focused on the effectiveness of agro-tourism promotion media using social media and conventional media in Banyuwangi Regency. The research approach uses quantitative data with survey methods and uses questionnaires as a data collection tool. The sample of this study were three agro-tourism groups from three sub-districts in Banyuwangi Regency with the total number of social media users being 226 visitors and 146 visitors for conventional media users. Data were collected in May-July 2018. Data were analyzed by SPSS 22 and Mann Whitney Test descriptively. The results showed that Pvalue Svarna Agrotourism was 0.226, this value is greater than the significant value (α = 0.05) which indicates that conventional social media and media are different. Pvalue of Pb Agro Tourism is 0.003, this value is smaller than the significant value (α = 0.05) which indicates that sociald media and conventional media have no difference. While the value of Values of Steam Agro Tourism is 0.443, this value is greater than the significant value (α = 0.05) which indicates that conventional social media and media are different.
Communication Patterns in the Development of Life Skills at the Darul Fallah Islamic Boarding School in Bogor Regency Eko Purwanto; Sumardjo sumardjo; Retno Hafsari; Cahyono Tri Wibowo
Nyimak: Journal of Communication Vol 4, No 2 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1416.5 KB) | DOI: 10.31000/nyimak.v4i2.2875

Abstract

This study aims to determine the pattern of communication in the process of developing life skills at the Darul Fallah Islamic Boarding School, Bogor Regency. The research method used is a case study with a qualitative approach. The results showed that the curriculum used was an integrated curriculum, namely a combination of religious material, general material, and life skills consisting of: personal skills, social skills, academic skills, and vocational skills. Personal skill development is carried out through public lectures, muhadhoroh, pencak silat, and sports. Social skill development is carried out through HISDAF which is an organization of students, muhadatsah and scouts. Academic skill development is carried out through learning the Qur’an, Hadith and the Salaf book (Yellow book). Vocational skill development is carried out through an integrated agricultural program. Linear communication patterns are actualized in general lectures and muhadhoroh (discourse) activities. Interactional communication patterns are carried out in muhadatsah (conversation) activities, learning the Qur’an, Hadith and the Salaf books. While transactional communication patterns are carried out in scouting activities, HISDAF student organizations, and agricultural education.Keywords : Life skills, linear communication, interactional communication, transactional communication ABSTRAKPenelitian ini bertujuan untuk mengetahui pola komunikasi dalam proses pengembangan life skill di Pondok Pesantren Pertanian Darul Fallah Kabupaten Bogor. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa kurikulum yang digunakan adalah kurikulum terpadu, yaitu gabungan materi keagamaan, materi umum, serta keterampilan (life skill) yang terdiri atas: personal skill, social skill, academic skill, dan vocational skill. Pengembangan personal skill dilakukan melalui ceramah umum, muhadhoroh, pencak silat, dan olahraga. Pengembangan social skill dilakukan melalui HISDAF yang merupakan organisasi santri, muhadatsah dan pramuka. Pengembangan academic skill dilakukan melalui pembelajaran al-Qur’an, Hadis dan kitab salaf (kitab kuning). Pengembangan vocational skill dilakukan melalui program pertanian yang terpadu. Pola komunikasi linier diaktualisasikan dalam kegiatan ceramah umum serta muhadhoroh. Pola komunikasi interaksional dilakukan dalam kegiatan muhadatsah, pembelajaran al-Qur’an, Hadis dan kitab salaf. Adapun pola komunikasi transaksional dilakukan dalam kegiatan pramuka, organisasi santri HISDAF, dan pendidikan pertanian.Kata Kunci: Life skills, komunikasi linier, komunikasi interaksional, komunikasi transaksional