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All Journal MetaKom : Jurnal Kajian Komunikasi AGRISE Jurnal Studi Komunikasi Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Eko Purwanto
Ilmu Komunikasi Fisip Universitas Muhammadiyah Tangerang
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE ROLE OF HUMAN CAPITAL AND SOCIAL CAPITAL IN AGRICULTURAL INSTITUTIONAL DEVELOPMENT IN RURAL AREAS Selly Oktarina; Anna Gustina Zainal; Ana Kuswanti; Eko Purwanto
Agricultural Socio-Economics Journal Vol 22, No 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.1

Abstract

The role of human capital and social capital is very needed in the development of farmer institutions. It is intended that existing farmer institutions can function optimally. This paper is a literature study based on data and related journals. In carrying out farmer institutional management, human capital can act as planners, organizers, implementers of activities and supervisors. In addition to human capital, social capital is also very important and needed in the development of farmer institutions. The role of social capital is to maintain cohesiveness, cooperation and carry out the tradition of deliberation (the element of trust), exchange of information, the tradition of “gotong royong” and the tradition of social gathering (the element of reciprocity), carry out common goals and have an element of volunteerism (participation in the network and do it according to the rules. norm).
Teknologi Komunikasi Smartphone Pada Interaksi Sosial Abdul Basit; Eko Purwanto; Agus Kristian; Dewi Intan Pratiwi; Krismira; Intan Mardiana; Gusri Weni Saputri
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3254

Abstract

The use of smartphones causes several changes in the behavior of a person who tends to be complacent with his world without caring about society. Smartphones can have a positive or negative impact depending on their use. This study aims to determine whether there is an influence of smartphone communication technology on social interaction. The research method used quantitative methods, the population was carried out at PT Paragon Technology and Innovation with a sample of 150. The results showed that there was an influence in it, that smartphone communication technology has links with users related to the process of social interaction, this can be proven by how someone uses communication tools in everyday life. The social interaction built by employees within the company seems to be very good, this is evidenced by the hypothesis obtained from data processing that smartphone communication technology in every interaction with colleagues has no effect. The interaction process will run well if it is done with face-to-face communication, without any interference from the communication tool, namely smartphones.
Communication Patterns in the Development of Life Skills at the Darul Fallah Islamic Boarding School in Bogor Regency Eko Purwanto; Sumardjo sumardjo; Retno Hafsari; Cahyono Tri Wibowo
Nyimak: Journal of Communication Vol 4, No 2 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1416.5 KB) | DOI: 10.31000/nyimak.v4i2.2875

Abstract

This study aims to determine the pattern of communication in the process of developing life skills at the Darul Fallah Islamic Boarding School, Bogor Regency. The research method used is a case study with a qualitative approach. The results showed that the curriculum used was an integrated curriculum, namely a combination of religious material, general material, and life skills consisting of: personal skills, social skills, academic skills, and vocational skills. Personal skill development is carried out through public lectures, muhadhoroh, pencak silat, and sports. Social skill development is carried out through HISDAF which is an organization of students, muhadatsah and scouts. Academic skill development is carried out through learning the Qur’an, Hadith and the Salaf book (Yellow book). Vocational skill development is carried out through an integrated agricultural program. Linear communication patterns are actualized in general lectures and muhadhoroh (discourse) activities. Interactional communication patterns are carried out in muhadatsah (conversation) activities, learning the Qur’an, Hadith and the Salaf books. While transactional communication patterns are carried out in scouting activities, HISDAF student organizations, and agricultural education.Keywords : Life skills, linear communication, interactional communication, transactional communication ABSTRAKPenelitian ini bertujuan untuk mengetahui pola komunikasi dalam proses pengembangan life skill di Pondok Pesantren Pertanian Darul Fallah Kabupaten Bogor. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa kurikulum yang digunakan adalah kurikulum terpadu, yaitu gabungan materi keagamaan, materi umum, serta keterampilan (life skill) yang terdiri atas: personal skill, social skill, academic skill, dan vocational skill. Pengembangan personal skill dilakukan melalui ceramah umum, muhadhoroh, pencak silat, dan olahraga. Pengembangan social skill dilakukan melalui HISDAF yang merupakan organisasi santri, muhadatsah dan pramuka. Pengembangan academic skill dilakukan melalui pembelajaran al-Qur’an, Hadis dan kitab salaf (kitab kuning). Pengembangan vocational skill dilakukan melalui program pertanian yang terpadu. Pola komunikasi linier diaktualisasikan dalam kegiatan ceramah umum serta muhadhoroh. Pola komunikasi interaksional dilakukan dalam kegiatan muhadatsah, pembelajaran al-Qur’an, Hadis dan kitab salaf. Adapun pola komunikasi transaksional dilakukan dalam kegiatan pramuka, organisasi santri HISDAF, dan pendidikan pertanian.Kata Kunci: Life skills, komunikasi linier, komunikasi interaksional, komunikasi transaksional
THE ROLE OF HUMAN CAPITAL AND SOCIAL CAPITAL IN AGRICULTURAL INSTITUTIONAL DEVELOPMENT IN RURAL AREAS Selly Oktarina; Anna Gustina Zainal; Ana Kuswanti; Eko Purwanto
Agricultural Socio-Economics Journal Vol. 22 No. 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.1

Abstract

The role of human capital and social capital is very needed in the development of farmer institutions. It is intended that existing farmer institutions can function optimally. This paper is a literature study based on data and related journals. In carrying out farmer institutional management, human capital can act as planners, organizers, implementers of activities and supervisors. In addition to human capital, social capital is also very important and needed in the development of farmer institutions. The role of social capital is to maintain cohesiveness, cooperation and carry out the tradition of deliberation (the element of trust), exchange of information, the tradition of “gotong royong” and the tradition of social gathering (the element of reciprocity), carry out common goals and have an element of volunteerism (participation in the network and do it according to the rules. norm).
STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN Eko Purwanto; Selly Oktarina; Abdul Basit; Mirza Shahreza; Anna Gustina Zainal; Ana Kuswanti; Lusiana Setianti
Metakom Vol. 6 No. 2 (2022)
Publisher : Communication Science Department at Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.264

Abstract

This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.
Communication media types for optimising yards in achieving family food security Selly Oktarina; Eko Purwanto; Abdul Basit; Mirza Shahreza
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6605

Abstract

Food security, particularly at the family level, is closely linked to women farmers' effective utilisation of yards. This study emphasises the significance of communication media as valuable sources of information for optimising yard spaces. Various forms of communication media, including forums, electronic, digital, and print media, play a crucial role in this context. The research employs a quantitative approach with qualitative data, adhering to a post-positivistic paradigm. Cluster sampling was used, involving 103 women farmers as the sample group. Quantitative data processing and analysis were performed using the scoring and descriptive methods. The findings reveal that direct communication methods, such as consulting neighbours, family members, fellow farmers within women's groups, and external contacts, are preferred by women farmers. Indirect communication via forums like WhatsApp (WA) meetings also serves as an essential platform for discussions, information exchange, and sharing experiences related to yard utilisation.
CONSTRUCTION OF A CONVERGENCE COMMUNICATION MODEL: HARMONIZATION OF SOCIAL AND DIGITAL CAPITAL IN CROSS-GENERATIONAL AGRICULTURAL COLLABORATION Agus Kristian; Eko Purwanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19983020

Abstract

The global agricultural sector currently faces a serious threat in the form of a farmer regeneration crisis amidst the ambition to achieve sustainable food security. Although Smart Farming technology is readily available, its adoption rate is hampered by a sharp communication gap between senior farmers and the younger generation. This study aims to construct a convergence communication model capable of harmonizing the social capital of senior farmers and the digital capital of the younger generation. The method used is a qualitative systematic literature review approach . The analysis was conducted on various reputable literature from the Scopus, Web of Science, and Sinta databases spanning the past ten years. The results show a divergence in characteristics between the bonding social capital of senior farmers, which tends to be exclusive, and the digital capital of the younger generation, which is technocentric but lacks social relations. As a solution, this study constructs a Convergence Communication Model that integrates reverse mentoring strategies and cyclical dialogue to achieve mutual understanding . The implications of this model are the creation of an inclusive acceleration of farmer regeneration, increased resource efficiency based on a green economy , and strengthened national food stability through resilient intergenerational asset synergy.
CONSTRUCTION OF THE CONVERGENCE COMMUNICATION MODEL: HARMONIZING SOCIAL AND DIGITAL CAPITAL IN INTERGENERATIONAL AGRICULTURAL COLLABORATION Agus Kristian; Eko Purwanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June (ON PROGRESS)
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The global agricultural sector is currently facing a serious threat in the form of a farmer regeneration crisis amid the ambition to achieve sustainable food security. Although Smart Farming technology is available, its adoption rate is hindered by a sharp communication gap between senior farmers and the younger generation. This study aims to construct a convergence communication model capable of harmonizing the social capital of senior farmers and the digital capital of the younger generation. The method used is qualitative with a Systematic Literature Review approach. The analysis was conducted on various reputable literatures from Scopus, Web of Science, and Sinta databases within the last ten years. The results show a divergence in characteristics between the bonding social capital of senior farmers, which tends to be exclusive, and the digital capital of the younger generation, which is technocentric but lacks social relations. As a solution, this study constructs a Convergence Communication Model that integrates reverse mentoring strategies and cyclical dialogue to achieve mutual understanding. The implications of this model are the acceleration of inclusive farmer regeneration, increased resource efficiency based on the green economy, and the strengthening of national food stability through the synergy of resilient intergenerational assets.
Drama Korea sebagai Agen Difusi Budaya Global di Kalangan Mahasiswa: Studi Literatur Arlina Aulia; Muhammad Fathir; Puja Prasetiawan; Indah Rahmawati; Eko Purwanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 6 No. 2 (2026): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v6i2.4135

Abstract

Penelitian ini bertujuan untuk menganalisis peran drama Korea sebagai sarana difusi budaya global di kalangan mahasiswa pada era digital. Meningkatnya popularitas drama Korea tidak hanya menjadikannya sebagai hiburan semata, tetapi juga sebagai media penyebaran nilai, norma, serta gaya hidup Korea Selatan melalui platform streaming dan media sosial. Metode yang digunakan adalah studi literatur dengan menelaah berbagai sumber ilmiah yang berkaitan dengan globalisasi budaya, Korean Wave, dan pola konsumsi media di kalangan mahasiswa. Hasil temuan menunjukkan bahwa mahasiswa berperan sebagai konsumen sekaligus penyebar konten, sehingga mempercepat difusi budaya. Dampaknya terlihat pada perubahan pola komunikasi, minat terhadap bahasa Korea, serta gaya hidup. Namun, pengaruh tersebut juga berpotensi menggeser nilai budaya lokal, sehingga diperlukan literasi media agar mahasiswa tetap kritis dan selektif.
Analisis Budaya Pop dalam Konten Youtube Hiburan: Studi Literatur Muhammad Aril Saputra; Aulia Hafizhah Nur'aini; Raisyah Zahratun Pramudita; Mochammad Haikal Fikri; Eko Purwanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 6 No. 2 (2026): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v6i2.4137

Abstract

Penelitian ini bertujuan untuk menganalisis budaya pop dalam konten hiburan di platform YouTube, meliputi bentuk, representasi, serta pengaruhnya terhadap audiens di era digital. Penelitian menggunakan pendekatan kualitatif dengan metode studi literatur, di mana data diperoleh dari berbagai sumber seperti jurnal ilmiah, buku, dan artikel yang relevan dengan kajian budaya pop dan media digital. Teknik analisis data dilakukan melalui analisis isi (content analysis) dan pendekatan interpretatif untuk memahami makna serta pola yang muncul dalam fenomena yang dikaji. Hasil penelitian menunjukkan bahwa budaya pop dalam konten YouTube hadir dalam bentuk tren viral, bahasa gaul, dan gaya hidup modern yang disebarluaskan melalui kreativitas konten kreator. Selain itu, YouTube tidak hanya berperan sebagai media representasi, tetapi juga sebagai pembentuk budaya pop melalui interaksi antara kreator, audiens, dan algoritma platform. Budaya pop memiliki dampak positif seperti meningkatkan kreativitas dan membuka peluang ekonomi digital, namun juga menimbulkan dampak negatif seperti homogenisasi konten dan potensi pergeseran nilai budaya lokal. Dengan demikian, fenomena budaya pop dalam konten YouTube hiburan perlu dipahami secara kritis agar masyarakat dapat memanfaatkan sisi positifnya sekaligus meminimalkan dampak negatifnya di era komunikasi digital.
Co-Authors Agus Kristian Ana Kuswanti Anna Gustina Zainal Arlina Aulia Aulia Hafizhah Nur'aini Basit, Abdul Cahyono Tri Wibowo Dewi Intan Pratiwi Gusri Weni Saputri Indah Rahmawati Intan Mardiana Krismira Lusiana Setianti Mirza Shahreza Mochammad Haikal Fikri Muhammad Aril Saputra Muhammad Fathir Norhazlina Fairuz Musa Kutty Puja Prasetiawan Raisyah Zahratun Pramudita Retno Hafsari Selly Oktarina Selly Oktarina Selly Oktarina Sumardjo