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All Journal MetaKom : Jurnal Kajian Komunikasi AGRISE Nomosleca Jurnal Studi Komunikasi Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Semiotika: Jurnal Komunikasi Jurnal Profetik Jurnal Cahaya Mandalika International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mamangan Social Science Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Desain Komunikasi Visual CONVERSE Journal Communication Science Indonesian Journal of Innovation Multidisipliner Research Global Journal of Management, Accounting, and Financial Studies Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Mawaizh : Jurnal Dakwah dan Pengembangan Sosial Kemanusiaan
Eko Purwanto
Universitas Muhammadiyah Tangerang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE ROLE OF HUMAN CAPITAL AND SOCIAL CAPITAL IN AGRICULTURAL INSTITUTIONAL DEVELOPMENT IN RURAL AREAS Selly Oktarina; Anna Gustina Zainal; Ana Kuswanti; Eko Purwanto
Agricultural Socio-Economics Journal Vol 22, No 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.1

Abstract

The role of human capital and social capital is very needed in the development of farmer institutions. It is intended that existing farmer institutions can function optimally. This paper is a literature study based on data and related journals. In carrying out farmer institutional management, human capital can act as planners, organizers, implementers of activities and supervisors. In addition to human capital, social capital is also very important and needed in the development of farmer institutions. The role of social capital is to maintain cohesiveness, cooperation and carry out the tradition of deliberation (the element of trust), exchange of information, the tradition of “gotong royong” and the tradition of social gathering (the element of reciprocity), carry out common goals and have an element of volunteerism (participation in the network and do it according to the rules. norm).
Teknologi Komunikasi Smartphone Pada Interaksi Sosial Abdul Basit; Eko Purwanto; Agus Kristian; Dewi Intan Pratiwi; Krismira; Intan Mardiana; Gusri Weni Saputri
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3254

Abstract

The use of smartphones causes several changes in the behavior of a person who tends to be complacent with his world without caring about society. Smartphones can have a positive or negative impact depending on their use. This study aims to determine whether there is an influence of smartphone communication technology on social interaction. The research method used quantitative methods, the population was carried out at PT Paragon Technology and Innovation with a sample of 150. The results showed that there was an influence in it, that smartphone communication technology has links with users related to the process of social interaction, this can be proven by how someone uses communication tools in everyday life. The social interaction built by employees within the company seems to be very good, this is evidenced by the hypothesis obtained from data processing that smartphone communication technology in every interaction with colleagues has no effect. The interaction process will run well if it is done with face-to-face communication, without any interference from the communication tool, namely smartphones.
Communication Patterns in the Development of Life Skills at the Darul Fallah Islamic Boarding School in Bogor Regency Eko Purwanto; Sumardjo sumardjo; Retno Hafsari; Cahyono Tri Wibowo
Nyimak: Journal of Communication Vol 4, No 2 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1416.5 KB) | DOI: 10.31000/nyimak.v4i2.2875

Abstract

This study aims to determine the pattern of communication in the process of developing life skills at the Darul Fallah Islamic Boarding School, Bogor Regency. The research method used is a case study with a qualitative approach. The results showed that the curriculum used was an integrated curriculum, namely a combination of religious material, general material, and life skills consisting of: personal skills, social skills, academic skills, and vocational skills. Personal skill development is carried out through public lectures, muhadhoroh, pencak silat, and sports. Social skill development is carried out through HISDAF which is an organization of students, muhadatsah and scouts. Academic skill development is carried out through learning the Qur’an, Hadith and the Salaf book (Yellow book). Vocational skill development is carried out through an integrated agricultural program. Linear communication patterns are actualized in general lectures and muhadhoroh (discourse) activities. Interactional communication patterns are carried out in muhadatsah (conversation) activities, learning the Qur’an, Hadith and the Salaf books. While transactional communication patterns are carried out in scouting activities, HISDAF student organizations, and agricultural education.Keywords : Life skills, linear communication, interactional communication, transactional communication ABSTRAKPenelitian ini bertujuan untuk mengetahui pola komunikasi dalam proses pengembangan life skill di Pondok Pesantren Pertanian Darul Fallah Kabupaten Bogor. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa kurikulum yang digunakan adalah kurikulum terpadu, yaitu gabungan materi keagamaan, materi umum, serta keterampilan (life skill) yang terdiri atas: personal skill, social skill, academic skill, dan vocational skill. Pengembangan personal skill dilakukan melalui ceramah umum, muhadhoroh, pencak silat, dan olahraga. Pengembangan social skill dilakukan melalui HISDAF yang merupakan organisasi santri, muhadatsah dan pramuka. Pengembangan academic skill dilakukan melalui pembelajaran al-Qur’an, Hadis dan kitab salaf (kitab kuning). Pengembangan vocational skill dilakukan melalui program pertanian yang terpadu. Pola komunikasi linier diaktualisasikan dalam kegiatan ceramah umum serta muhadhoroh. Pola komunikasi interaksional dilakukan dalam kegiatan muhadatsah, pembelajaran al-Qur’an, Hadis dan kitab salaf. Adapun pola komunikasi transaksional dilakukan dalam kegiatan pramuka, organisasi santri HISDAF, dan pendidikan pertanian.Kata Kunci: Life skills, komunikasi linier, komunikasi interaksional, komunikasi transaksional
THE ROLE OF HUMAN CAPITAL AND SOCIAL CAPITAL IN AGRICULTURAL INSTITUTIONAL DEVELOPMENT IN RURAL AREAS Selly Oktarina; Anna Gustina Zainal; Ana Kuswanti; Eko Purwanto
Agricultural Socio-Economics Journal Vol. 22 No. 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.1

Abstract

The role of human capital and social capital is very needed in the development of farmer institutions. It is intended that existing farmer institutions can function optimally. This paper is a literature study based on data and related journals. In carrying out farmer institutional management, human capital can act as planners, organizers, implementers of activities and supervisors. In addition to human capital, social capital is also very important and needed in the development of farmer institutions. The role of social capital is to maintain cohesiveness, cooperation and carry out the tradition of deliberation (the element of trust), exchange of information, the tradition of “gotong royong” and the tradition of social gathering (the element of reciprocity), carry out common goals and have an element of volunteerism (participation in the network and do it according to the rules. norm).
STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN Eko Purwanto; Selly Oktarina; Abdul Basit; Mirza Shahreza; Anna Gustina Zainal; Ana Kuswanti; Lusiana Setianti
Metakom Vol. 6 No. 2 (2022)
Publisher : Communication Science Department at Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.264

Abstract

This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.
Communication media types for optimising yards in achieving family food security Selly Oktarina; Eko Purwanto; Abdul Basit; Mirza Shahreza
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6605

Abstract

Food security, particularly at the family level, is closely linked to women farmers' effective utilisation of yards. This study emphasises the significance of communication media as valuable sources of information for optimising yard spaces. Various forms of communication media, including forums, electronic, digital, and print media, play a crucial role in this context. The research employs a quantitative approach with qualitative data, adhering to a post-positivistic paradigm. Cluster sampling was used, involving 103 women farmers as the sample group. Quantitative data processing and analysis were performed using the scoring and descriptive methods. The findings reveal that direct communication methods, such as consulting neighbours, family members, fellow farmers within women's groups, and external contacts, are preferred by women farmers. Indirect communication via forums like WhatsApp (WA) meetings also serves as an essential platform for discussions, information exchange, and sharing experiences related to yard utilisation.
Penerimaan Budaya Asing Melalui Media Film dan Musik Ayu, Maneza Kusuma; Purwanto, Eko
SEMIOTIKA: Jurnal Komunikasi Vol 19, No 1 (2025): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v19i1.8311

Abstract

Penelitian ini mengeksplorasi bagaimana film dan musik asing memengaruhi penerimaan budaya asing oleh masyarakat Indonesia di tengah arus globalisasi. Di era digital seperti sekarang, media populer seperti film Hollywood, K-pop, dan musik Barat telah menjadi bagian yang tak terpisahkan dari kehidupan masyarakat Indonesia, memengaruhi cara berpikir, berinteraksi, dan membentuk identitas budaya. Melalui pendekatan kualitatif dengan kajian pustaka, penelitian ini bertujuan untuk menggali bagaimana masyarakat Indonesia menyerap, menafsirkan, dan menyesuaikan budaya asing dengan nilai-nilai lokal. Hasil penelitian menunjukkan bahwa meskipun pengaruh budaya asing cukup besar, masyarakat Indonesia lebih selektif dalam menerima unsur budaya yang dianggap sesuai dengan norma sosial dan tradisi setempat. Proses ini menghasilkan fenomena hibriditas budaya, yang menggabungkan elemen-elemen budaya asing dan lokal, menciptakan identitas budaya yang bersifat dinamis. Meskipun media global memengaruhi generasi muda, nilai-nilai lokal seperti kekeluargaan, solidaritas, dan etika tetap terjaga. Penelitian ini menunjukkan bahwa globalisasi budaya melalui media tidak hanya memperkenalkan nilai-nilai asing, tetapi juga memperkaya identitas budaya lokal dengan membuka ruang untuk inovasi dan kreasi.
Media dan Budaya Visual: Kajian Estetika dalam Iklan Digital Khasanah, Nila Sarifatul; Purwanto, Eko
SEMIOTIKA: Jurnal Komunikasi Vol 19, No 2 (2025): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v19i2.8356

Abstract

Estetika visual dalam iklan digital memainkan peran sentral dalam membentuk persepsi dan pengalaman visual masyarakat kontemporer. Dalam konteks budaya visual digital yang ditandai oleh banjir citra, estetika tidak lagi sekadar persoalan keindahan, melainkan menjadi medan ideologis dan kultural tempat nilai, identitas, dan kekuasaan dinegosiasikan. Penelitian ini bertujuan untuk menganalisis bagaimana konstruksi visual dalam iklan digital tidak hanya merepresentasikan produk atau jasa, tetapi juga mengonstruksi makna budaya dan mempengaruhi cara audiens melihat serta merasakan dunia. Dengan pendekatan interdisipliner yang menggabungkan teori media, semiotika, dan estetika, serta berlandaskan pemikiran tokoh-tokoh seperti Nicholas Mirzoeff, Jacques Rancière, Guy Debord, dan Henry Jenkins, studi ini membongkar cara kerja visualitas dalam ranah digital.Penelitian ini menggunakan studi literatur untuk menelaah hubungan antara estetika iklan dan dinamika budaya visual, termasuk bagaimana simbol, warna, tipografi, narasi visual, dan komposisi gambar digunakan untuk memproduksi afek dan membentuk identitas. Selain itu, penelitian ini juga mengkaji pergeseran peran audiens dari konsumen pasif menjadi subjek aktif yang turut serta dalam produksi dan distribusi makna visual melalui praktik digital seperti berbagi, menyukai, dan memodifikasi konten iklan. Dalam lanskap budaya visual yang semakin terfragmentasi dan terdigitalisasi, estetika iklan digital muncul sebagai instrumen strategis dalam membentuk imajinasi kolektif, menciptakan aspirasi, dan menegosiasikan nilai-nilai sosial yang berkembang.Hasil dari analisis ini menunjukkan bahwa estetika dalam iklan digital bukanlah aspek yang netral atau dekoratif, melainkan bagian integral dari logika visual kapitalisme digital yang bekerja secara afektif, ideologis, dan kultural. Dengan demikian, memahami estetika visual dalam iklan digital tidak hanya penting untuk kajian komunikasi visual, tetapi juga untuk membaca dinamika kekuasaan dan makna dalam budaya kontemporer.Kata Kunci: estetika visual, iklan digital, budaya visual, semiotika, ideologi, media digital, afek, representasi
Cultivating Santri Business Skills: Communication Strategies at Asshiddiqiyah II Islamic Boarding School Eko Purwanto; Kabir Al Fadly H; Abdul Basit; Selly Oktarina; Mirza Sahreza
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/z6m81737

Abstract

Communication has an important role in supporting the process of education and learning. To make the learning material well transformed for santri (students), an appropriate and effective communication strategy is needed. Thus, this study analyzes communication strategies in empowering entrepreneurship at Pesantren Asshiddiqiyah 2, Tangerang. This is a qualitative study and uses a case study method. Its data was collected by case studies, in-depth interviews and literature studies. Its results reveal that ustadz (teachers) in the pesantren (Islamic Boarding Schools) tend to act more as communicators in entrepreneurship learning. The message packaging strategy, which includes religious lessons, general lessons, entrepreneurship, and life skills, was delivered in three ways. The first is applying the local content curriculum to the formal learning process, the second is integrating entrepreneurship values with extracurricular activities, and the third is conveying a message of independence and responsibility in daily life within the pesantren environment. Meanwhile, the channels used is face-to-face communication and the media. The communicants involved were students of Classes 10, 11 and 12. The effects of the communication process contribute to the domains of cognition, affection, and psychomotor.
CONSTRUCTION OF A CONVERGENCE COMMUNICATION MODEL: HARMONIZATION OF SOCIAL AND DIGITAL CAPITAL IN CROSS-GENERATIONAL AGRICULTURAL COLLABORATION Agus Kristian; Eko Purwanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19983020

Abstract

The global agricultural sector currently faces a serious threat in the form of a farmer regeneration crisis amidst the ambition to achieve sustainable food security. Although Smart Farming technology is readily available, its adoption rate is hampered by a sharp communication gap between senior farmers and the younger generation. This study aims to construct a convergence communication model capable of harmonizing the social capital of senior farmers and the digital capital of the younger generation. The method used is a qualitative systematic literature review approach . The analysis was conducted on various reputable literature from the Scopus, Web of Science, and Sinta databases spanning the past ten years. The results show a divergence in characteristics between the bonding social capital of senior farmers, which tends to be exclusive, and the digital capital of the younger generation, which is technocentric but lacks social relations. As a solution, this study constructs a Convergence Communication Model that integrates reverse mentoring strategies and cyclical dialogue to achieve mutual understanding . The implications of this model are the creation of an inclusive acceleration of farmer regeneration, increased resource efficiency based on a green economy , and strengthened national food stability through resilient intergenerational asset synergy.
Co-Authors Abdul Basit Abdul Jalil Ade Rahmah Ade Rina Farida Agus Kristian Ahmed Abdul Malik Ana Kuswanti Anggun Eka Riani Anna Gustina Zainal Annisa Octavianti Arlina Aulia Arni Damayanti Aulia Hafizhah Nur'aini Ayu, Maneza Kusuma Azka Fachri Ramadhan Basit, Abdul Bayu Ramadhan Cahyono Tri Wibowo Carla Aulia Zean Chatri Adam Mag’lepy Dewi Intan Pratiwi Dicky Pastyo Dimas Wahyu Ilhamy Emilia Wulandari Fitri Galuh Haqeem Hervansyah Gusri Weni Saputri Ikhfi Imaniah Ilham Agiel Al-Farid Indah Rahmawati Intan Mardiana Intan Putri Zahrani Ismi Melati Irmadini Jihan Amelia Kabir Al Fadly H Khaidar Ramadhani Hidayatullah Khasanah, Nila Sarifatul Krismira Kusumaningrum, Hesti Lusiana Setianti Maydiyan Pangesti Meli Agustin Mirza Sahreza Mirza Shahreza Mochammad Haikal Fikri Mochammad Raysya Putra Anugrah Muhammad Aril Saputra Muhammad Bintang Mahesa Muhammad Fathir Muhammad Sidqi Hawari Muthiara Kisti Utama Putri Nasichah Nika Ardiyanti Nina Agustin Norhazlina Fairuz Musa Kutty Puja Prasetiawan Putri Dwi Hastuti Rafi Rivaldi Akbar Rafli Hermawan Putra Raisyah Zahratun Pramudita Resti Dwi Widyasti Retno Hafsari Ristia Ika Belinda Rubiyanah Sabrina Lusiyanti Selly Oktarina Selly Oktarina Selly Oktarina Selly Oktarina Siti Nur Hasna Sumardjo Umar Farisal Usi Gustini Zulfa Nailal Husna