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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Tourism Reserch Journal Jurnal Kawistara
Musadad Musadad
Riau University
Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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The Socio-Cultural Impacts of Rural Tourism Development: A Case Study of Tanjung Tourist Village in Sleman Regency Nurlena Nurlena; Riza Taufiq; Musadad Musadad
Jurnal Kawistara Vol 11, No 1 (2021)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.62263

Abstract

It has been commonly understood that tourism development in rural areas can generate a unique dynamic in the social life of the village communities. This includes a recognition of the collective and cohesive village communities. The significance of socio-cultural factors in tourism is reflected in many villages in Yogyakarta. Taking a case study in Tanjung village as a rural tourism destination in Sleman Regency, Yogyakarta, this study investigated the social and cultural impacts of rural tourism development on the host community. By using a qualitative method, the data in this study came from in-depth interviews with the head of village tourism management and village residents, focus group discussions, and field observations. As the result, this study found that rural tourism has brought a positive impact on community involvement and empowerment, including women. In addition, the host-visitor interactions are positive but superficial. From the cultural aspect, tourism has played an important role in the preservation of local culture and arts. Several local art performances and traditions have been revived due to tourism. However, apart from the positive impacts, the development of rural tourism has generated problems that could turn into conflicts among community members, especially those concerning dualistic tourism management and negative perception over economic benefit distribution. 
Hotel Interdepartmental Communication: A Case of F&B Service and Sales & Marketing at Mercure Bandung Nexa Musadad Musadad; Indria Angga Dianita; Pradipta Dirgantara
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.97

Abstract

This study sought to investigate the communication between the Food & Beverage Department and the Sales & Marketing Department at Mercure Bandung Nexa through the perspective of hotel interdepartmental communication. It was benefited from employing a qualitative method. The data collection was conducted through in-depth interviews with the managers of the two departments and field observations. The data collected was then analyzed and carried out through the elements of communication: people (sender and receiver), message, channel, noise, feedback, and effect. This study found that communication between the two departments goes well to keep the service excellent. Based on the analysis of the elements of communication, the only major obstacle is the sudden event that can disrupt the communication process. This result has brought discussion in the context of excellent service being delivered through the communication between the Food & Beverage Department and Sales & Marketing Department. However, this study is limited in the number of informants. More informants should be involved to gather more reliable and deeper data. After all, this study contributes to enriching the application of Interdepartmental Communication in organizations, especially in a hotel. Keywords: Interdepartmental Communication, F&B Service, Sales & Marketing
The Socio-Cultural Impacts of Rural Tourism Development: A Case Study of Tanjung Tourist Village in Sleman Regency Nurlena Nurlena; Riza Taufiq; Musadad Musadad
Jurnal Kawistara Vol 11, No 1 (2021)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.62263

Abstract

It has been commonly understood that tourism development in rural areas can generate a unique dynamic in the social life of the village communities. This includes a recognition of the collective and cohesive village communities. The significance of socio-cultural factors in tourism is reflected in many villages in Yogyakarta. Taking a case study in Tanjung village as a rural tourism destination in Sleman Regency, Yogyakarta, this study investigated the social and cultural impacts of rural tourism development on the host community. By using a qualitative method, the data in this study came from in-depth interviews with the head of village tourism management and village residents, focus group discussions, and field observations. As the result, this study found that rural tourism has brought a positive impact on community involvement and empowerment, including women. In addition, the host-visitor interactions are positive but superficial. From the cultural aspect, tourism has played an important role in the preservation of local culture and arts. Several local art performances and traditions have been revived due to tourism. However, apart from the positive impacts, the development of rural tourism has generated problems that could turn into conflicts among community members, especially those concerning dualistic tourism management and negative perception over economic benefit distribution. 
Co-Authors Indria Angga Dianita Nurlena Nurlena Pradipta Dirgantara Riza Taufiq