Article Per Year (5 Year)
p-Index From 2020 - 2025
5.823
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Lingkungan IMAGE Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi SEIKO : Journal of Management & Business Jurnal Common Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian JURNAL PUSTAKA KOMUNIKASI Business Journal : Jurnal Bisnis Dan Sosial Tourism Reserch Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Network Media Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management - Small and Medium Enterprises (SME's) Business Economic, Communication, and Social Sciences Journal (BECOSS) Charity : Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities eProceedings of Management Innovative: Journal Of Social Science Research Community Service Seminar and Community Engagement (COSECANT) Journal of Business on Hospitality and Tourism Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Indria Angga Dianita
Universitas Telkom
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
THE INFLUENCE OF INFORMATION ON @KEMENKES_RI INSTAGRAM ACCOUNT TOWARDS MASK PURCHASE DECISIONS AMONG INDONESIAN MILLENNIALS Dianita, Indria Angga; Camalia, Rizki; Musadad, Musadad; Nurfikria, Ikrima; Maharani, Iris Fatia
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 3 (2021): Edisi Juli
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.86 KB) | DOI: 10.52423/jikuho.v6i3.18094

Abstract

The Instagram account @kemenkes_ri is the official account of the Ministry of Health of the Republic of Indonesia which has been aggressively disseminating information on health protocols, including about the use of masks, during the Covid-19 pandemic. Along with the appeal to use masks, there is an increasing need to buy masks, including among the Indonesian millennials. Information is what consumers are looking for at an early stage in the purchase decision-making process. Therefore, this study aims to determine the influence of information on the @kemenkes_ri Instagram account towards mask purchase decisions among Indonesian millennials. The method used in this research is quantitative by distributing a survey to 100 respondents of Indonesian millennials. The data collected were analyzed using the Method of Successive Interval (MSI), normality test, homogeneity test, correlation coefficient test, determination coefficient test, simple linear regression analysis, and t test. The results of the analysis show that the information on the @kemenkes_ri Instagram account has a significant positive effect on mask purchase decisions among Indonesian millennials. Based on these results, it can be concluded that information can have an influence on consumer purchase decisions. 
Hotel Interdepartmental Communication: A Case of F&B Service and Sales & Marketing at Mercure Bandung Nexa Musadad Musadad; Indria Angga Dianita; Pradipta Dirgantara
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.97

Abstract

This study sought to investigate the communication between the Food & Beverage Department and the Sales & Marketing Department at Mercure Bandung Nexa through the perspective of hotel interdepartmental communication. It was benefited from employing a qualitative method. The data collection was conducted through in-depth interviews with the managers of the two departments and field observations. The data collected was then analyzed and carried out through the elements of communication: people (sender and receiver), message, channel, noise, feedback, and effect. This study found that communication between the two departments goes well to keep the service excellent. Based on the analysis of the elements of communication, the only major obstacle is the sudden event that can disrupt the communication process. This result has brought discussion in the context of excellent service being delivered through the communication between the Food & Beverage Department and Sales & Marketing Department. However, this study is limited in the number of informants. More informants should be involved to gather more reliable and deeper data. After all, this study contributes to enriching the application of Interdepartmental Communication in organizations, especially in a hotel. Keywords: Interdepartmental Communication, F&B Service, Sales & Marketing
RANCANGAN PODCAST “SAPA PENGHAYAT” DALAM RANGKA MEMPERKENALKAN KERAGAMAN KEPERCAYAAN DI INDONESIA Pradipta Dirgantara; Gayes Mahestu; Abdul Fadli K; Indria Angga Dianita
Charity : Jurnal Pengabdian Masyarakat Vol 4 No 2a (2021): Special Issue
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v4i2a.4257

Abstract

Majelis Luhur Kepercayaan Terhadap Tuhan Yang Maha Esa merupakan wadah tunggal bagi penghayat kepercayaan dan Masyarakat Adat di Indonesia. Pada 2021 terdapat sekitar 178 Organisasi Kepercayaan dan Masyarakat Adat yang terdata secara resmi oleh pemerintah. Namun begitu, konstruksi media yang mengasosiasikan mistik dan klenik dengan atribut yang seringkali digunakan oleh masyarakat kepercayaan seperti pakaian adat, sesajen, ritual dan lainnya yang menjelma sebagai stigma di masyarakat. ‘Sapa Penghayat’ kemudian menjadi salah satu program siniar yang digagas sebagai kanal diskusi ringan terkait Apa, Siapa, Mengapa Bagaimana kegiatan dan ajarannya. Siniar ini diharapkan menjadi sumber data, informasi, dan konfirmasi resmi terkait kesimpangsiuran yang beredar di masyarakat. Tim pengabdian masyarakat Prodi Ilmu Komunikasi Telkom University membantu mempertajam konsep “Sapa Penghayat” dan pembuatan teknis serta realisasi pembuatan bumper. Kegiatan dilaksanakan pada bulan Mei – September 2021 melalui via Zoom dengan sistem rekaman, untuk kemudian dilakukan penyuntingan dan tayang pada tanggal yang ditentukan
PENERAPAN DIGITAL MARKETING PADA KONTEKS USAHA MIKRO KECIL DAN MENENGAH WOMENPRENEUR MAIMA INDONESIA Iris Fatia Maharani; Dasrun Hidayat; Indria Angga Dianita
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 7, No 2 (2021): Oktober 2021 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v7i2.1168

Abstract

AbstrakDigital marketing sudah terbukti sebagai salah satu cara yang efektif untuk memperluas jangkauan merek dan meningkatkan angka penjualan. Sayangnya, pemahaman atau literasi mengenai digital marketing terlihat belum tersebar secara merata, khususnya di lingkungan UMKM pengusaha perempuan atau womenpreneurs di Indonesia. Walaupun mereka dinilai akrab dalam menggunakan sosial media sebagai media berkomunikasinya, keakraban ini masih harus ditingkatkan dari segi penggunaan dalam mengembangkan strategi marketing usaha. Penelitian ini bertujuan untuk menunjukkan kasus yang membuktikan keefektifan strategi digital marketing, bahkan di saat pandemi COVID-19 ini masih berlangsung. Metode penelitian yang dilakukan dalam penelitian ini adalah adalah penelitian kualitatif dengan pendekatan deskriptif, diambil melalui studi kasus terhadap perusahaan fesyen MAIMA Indonesia, yang bertempat di Bandung. Dimana proses pengambilan data dilakukan melalui wawancara virtual dengan pemilik merek. Hasil dari penelitian ini menunjukkan bahwa dengan pemilihan platform media sosial yang tepat dan pengelolaan konten yang baik dapat meningkatkan penjualan.  Kata-kata kunci: Digital marketing; media sosial; UMKM; womenpreneurs. AbstractDigital marketing has proven to be one of the most effective ways to expand brand reach and increase sales. Unfortunately, understanding or literacy regarding digital marketing does not seem to be spread evenly, especially in the MSME environment for women entrepreneurs or womenpreneurs in Indonesia. Although they are considered familiar in using social media as a medium of communication, this familiarity still has to be improved in terms of use in developing business marketing strategies. This study aims to show cases that prove the effectiveness of digital marketing strategies, even during the COVID-19 pandemic. The research method used in this study is a qualitative research with a descriptive approach, taken through a case study of the MAIMA Indonesia fashion company, which is located in Bandung. Where the data collection process is carried out through virtual interviews with brand owners. The results of this study indicate that choosing the right social media platform and managing content well can increase sales.  Keywords: digital marketing; MSMEs; social media; womenpreneurs.
STRATEGI KOMUNIKASI PEMASARAN SHIFT MERCHANDISE DALAM MEMBANGUN BRAND AWARENESS Farrah Septrina; Indria Angga Dianita
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i2.7391

Abstract

The phenomenon of Hijrah is familiar in big cities and involves many young people. The Shift Pemuda Hijrah is one of the Islamic movements that formed the phenomenon of hijrah in the city of Bandung. To support its da'wah operational activities, Shift Pemuda Hijrah formed a business unit called Shift Merchandise. Shift Merch is engaged in the apparel sales industry. Shift Merch, which was initiated in 2015 in Bandung and launched into the clothing industry in March 2016. This study aims to determine the marketing communication strategy of Shift Merch in building brand awareness. This study uses an interpretive paradigm with a descriptive qualitative approach. The data in this study were obtained through observation, documentation, literature study and the results of interviews with the Shift Merch branding officer as a key informant, a marketing expert as an expert informant and Shift Merch admin as a supporting informant. The results of this study reveal that there are message strategies and media strategies used by Shift Merch in carrying out marketing communications that are always integrated with Shift Media, because Shift Merch is a measuring tool for indicators of the success of their preaching Shift Pemuda Hijrah. Through its marketing communication medium, namely Instagram, Shift Merch has succeeded in building brand awareness through Shift Media. Suggestions that researchers can give are to add new media channels and build stories on creative messages so that they can build their own brand awareness. Keywords: Marketing Communication, Brand Awareness, Shift Merch
The Influence of Marshel Widyanto as Brand Ambassador of Ms Glow's Brand Image Muhammad Jhorgi Dafitra; Indria Angga Dianita
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6790

Abstract

Men have started to realize the importance of facial care. As a result, various male-only skin care products and services are increasing being distributed and demanded by the general public. Ms Glow ranks first in sales in May 2021 with the sales of MS Glow facial treatment category reaching 74.82 billion Rupiah. In mid-2021, MS Glow for Men announced that Marshel Widyanto became their brand ambassador. This research was conducted with the aim of knowing how much influence Marshel Widyanto as a Brand Ambassador has on the MS Glow Brand Image in Indonesia. This study uses the independent variable, namely Brand Ambassador with sub-variables Visibility, Credibility, Attraction, and Power. The dependent variable is Brand Image with Strength, Favorable, and Uniqueness sub-variables. This research was conducted using quantitative methods with descriptive research type. The sampling technique used in this study is probability sampling, with simple random sampling technique, and the analysis technique uses normality test, heteroscedasticity test, correlation coefficient test, coefficient of determination, simple linear regression, and hypothesis testing using T test. Based on the results of the study, Brand Ambassador Marshel Widyanto has an influence on the Brand Image of MS Glow by 86.1%, and the remaining 13.9% is influenced by other factors which are not examined in this study.
The Effect of Gading Marten as Brand Ambassador of Erigo Brand Image Panji Rizqullah; Indria Angga Dianita
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6647

Abstract

Clothing including the primary needs of everyone with good quality and attractive designs will certainly be in demand by the public. In the industrial revolution 4.0, digital technology is the main capital that is needed by business owners who aim to develop their business. Indonesia has many well-known local products, one of which is in the form of t-shirts. In the business world for a business, companies start to promote their business, there are also businessmen who use the popularity of someone, known as a Brand Ambassador. This research was conducted with the aim of knowing how much influence Gading Marten as a Brand Ambassador has on Erigo's Brand Image. This study uses an independent variable, namely Brand Ambassador with sub-variables Visibility, Credibility, Attraction, and Power. The variables contained are Brand Image with Strength, Favorable, and Uniqueness subvariables. This research was conducted using quantitative methods with descriptive research. The sampling technique used in this study is probability sampling, with simple random sampling technique, and the analysis technique uses normality test, heteroscedasticity test, correlation coefficient test, coefficient of determination, simple linear regression, and hypothesis testing using T test. that Brand Ambassador Gading Marten has an influence on Brand Image Erigo 36.9%, and 63.1% is influenced by other factors not examined in this study.
STRATEGI KOMUNIKASI PEMASARAN UMKM BANGJERI DALAM MENGHADAPI PANDEMI COVID-19 Muhammad Faiz Athallah; Indria Angga Dianita
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7447

Abstract

This study aims to find out the strategies of marketing communication used by Bangjeri SMEs in adapting to the COVID-19 pandemic. The research method is descriptive qualitative with an interpretive paradigm. Data was collected from interviews, documentation, and literature studies, conducted the data validity using source triangulation techniques. The results showed that the Bangjeri MSME message strategy has not designed the communication goals and it uses a creative forms of rational and emotional messages. In the media strategy, Bangjeri SMEs uses direct communication channels and indirect communication channels such as Instagram and WhatsApp. Bangjeri SMEs are also taking advantage of the gaps in the social life of consumers caused by the COVID-19 pandemic. Keywords: Marketing Communication, Marketing Communication Strategy, SMEs, COVID-19 Pandemic
Analisis Pelaksanaan Virtual Event Louversal 2020 pada Peringatan Disabilitas Internasional Fauzan Firzatullah; Indria Angga Dianita
Lingkar Studi Komunikasi (LISKI) Vol 8 No 2 (2022): SEPTEMBER 2022
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v8i2.4593

Abstract

Keberadaan penyandang disabilitas di Indonesia masih kurang perhatian dari masyarakat. Hal tersebut melatarbelakangi Louversal menyelenggarakan acara dalam memperingati hari disabilitas yang bertujuan meningkatkan kesadaran masyarakat terhadap penyandang disabilitas. Penelitian membahas tahapan-tahapan pelaksanaan virtual event dalam Louversal. Tujuan penelitian untuk mengetahui tahapan pelaksanaan virtual event Louversal 2020 dalam memperingati hari disabilitas internasional. Metode yang digunakan dalam penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan dengan wawancara, observasi, dokumentasi, dan studi literatur. Hasil penelitian menjabarkan Louversal 2020 melakukan semua tahapan Rubinger, et al (2020) walaupun beberapa tahapan dilakukan berbeda. Pre-plan, Louversal 2020 melakukan semua tahapan tetapi kurang pada pembentukan tim penyelenggara awal karena Ketua Pelaksana justru terpilih setelah beberapa anggota tim terpilih. Plan, Louversal melakukan semua tahapan tetapi pada penentuan sumber pemasukan, Louversal 2020 melakukan hal yang berbeda dengan teori tersebut. Accomplish, Louversal 2020 melakukan bentuk interaksi yang berbeda dengan teori. Teori tersebut memaparkan interaksi dengan perkenalan dan obrolan awal sesi, sementara Louversal 2020 melakukan interaksi melalui Live Comment Youtube. Pada tahapan Response and Engage Louversal 2020 melakukan semua yang dijabarkan teori tersebut, tetapi cara Louversal 2020 melihat tanggapan partisipan sangat minim. Kata Kunci: Event, Virtual Event, Hari Disabilitas Internasional, Louversal
Perancangan Road To Idcloudhost 8th Anniversary Campaign Sebagai Implementasi Strategi Komunikasi Pemasaran Digital Sofia Turrifda; Indria Angga Dianita
Jurnal Mirai Management Vol 7, No 2 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i2.2416

Abstract

Abstrak Perkembangan internet yang tidak terpisahkan dari tatanan kehidupan masyarakat modern. Sektor ekonomi merupakan salah satu sektor yang terkena dampak perkembangan internet dan memberikan efek pada strategi komunikasi pemasaran yang mengalami peralihan dari sebelumnya yang hanya berbentuk konvensional saat ini sudah memasuki bentuk digital. IDCloudHost merupakan salah satu perusahaan penyedia layanan cloud provider dan hosting milik lokal yang sejak berdiri dari tahun 2015 sudah berusaha memaksimalkan strategi komunikasi pemasaran secara digital, akan tetapi masih belum secara maksimal karena terdapat masalah dan kendala yang dialami dalam pelaksanaan campaign secara digital. Maka dari itu, perancangan karya ini berjudul ”Perancangan IDCloudHost 8th Anniversary Campaign Sebagai Implementasi Strategi Komunikasi Pemasaran Digital” yang diharapkan dapat menjadi solusi dari permasalahan komunikasi pemasaran IDCloudHost secara digital pada tahun 2023. Teori yang menjadi acuan dalam perancangan campaign ini adalah strategi komunikasi pemasaran digital, komunikasi pemasaran terpadu, strategi pesan, tipe saluran media dan saluran media digital. Penulis melakukan metode wawancara dan observasi untuk merancang campaign ini. Setelah itu penulis akan mengolah data tersebut untuk dijadikan perancangan IDCloudHost 8th Anniversary Campaign. Kata Kunci : Kinerja Karyawan, Lingkungan Kerja, Motivasi Intrinsik Abstract The development of the internet is inseparable from the order of modern society's life. The economic sector is one of the sectors affected by the development of the internet and has an effect on the marketing communication strategy which has undergone a transition from the previous only conventional form which has now entered digital form. IDCloudHost is a local-owned cloud service provider and hosting company which since its establishment in 2015 has been trying to maximize digital marketing communication strategies, but still not optimally because there are problems and obstacles experienced in the implementation of digital campaigns. Therefore, the design of this work is entitled "Designing IDCloudHost 8th Anniversary Campaign as a Digital Marketing Communication Strategy Implementation" which is expected to be a solution to the digital marketing communication problem of IDCloudHost in 2023. The theory that becomes the reference in designing this campaign is a digital marketing communication strategy. , integrated marketing communications, message strategies, media channel types and digital media channels. The author uses interview and observation methods to design this campaign. After that the author will process the data to be used as a design for IDCloudHost 8th Anniversary Campaign. Keywords: Digital Marketing Communication Strategy, Integrated Marketing Communication, IDCloudHost, Campaign
Co-Authors Abdul Fadli K Abdul Fadli Kalaloi ADRIO KUSMAREZA ADIM Aiza Nabila Arifputri Aiza Nabilla Arifputri Alwan Setiawan Amanda Bunga Gracia Azizah, Sandra Azka, Lulu Khafiyyani Azzahra, Cut Afra Camalia, Rizki Chairunnisa Widya Priastuty Citrawati Dasrun Hidayat Dellia Paramitha Dinda Putri Damara Dya Savica Faaiz, Muhammad Al Farrah Septrina Fauzan Firzatullah Hanna Wisudawaty Haris Annisari Indah Nur Rochimah Joanne Bonycke Graciela K, Abdul Fadli Kunto Ayla Balqiya Vietrandita Lambe, Pearly Claire Christabella Maharani, Iris Fatia Mahestu, Gayes Muhammad Faiz Athallah Muhammad Jhorgi Dafitra Musadad Musadad Musadad Musadad Nur Rochimah, Harris Annisari Indah Nurfikria, Ikrima Nurlena, Nurlena Panji Rizqullah Pradipta Dirgantara Prasanti, Amandira Maharani Putri Shinta Bella Harahap Raffi, Muhammad Rahmansyah, Candra Ramadhani, Bayu Rizky Ramdan, Andry Mochamad Retno Khairani Effendi Rubini, Amaliyah Satria, Syamil Ghifari Ansharullah Seprina, Wa Ode Sheren Olivia Saputri Frans Sofia Turrifda Sumarsih, Umi Syahwitri, Sylviana Suci Tharisa Azzahra Rizky Wibisono, Novel Gumilang Wildan Alfarizi Zakia, Rifa