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Pengaruh Profitabilitas Terhadap Kebijakan Dividen PT. INDOFOOD SUKSES MAKMUR INDONESIA, Tbk di Bursa Efek Indonesia (BEI) Nunung Nurnilasari
Exchall: Economic Challenge Vol 1 No 2 (2019): Edisi Agustus
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v1i2.93

Profitability is an important factor in determining dividend policy. Profitability itself is a ratio to assess a company's ability to seek profits. Dividends are management policy implications as outlined in dividend policy. This study aims to determine whether there is an effect of profitability on dividend policy on the company PT Indofood Sukses Makmur Indonesia, Tbk on the Indonesia Stock Exchange. This research is a descriptive analysis. The method used in this study is a quantitative method. The type of data used is secondary data in the form of financial statements. The sampling technique in this research is probability (X) and dividend policy (Y). The method of analysis by testing the classical assumptions and knowing how much the influence of independent variables and the dependent variable is done by a regression test. The data were analyzed using the SPSS 23.00 for windows program. The results showed that the profitability variable had no significant effect on the policy variables on the company PT Indofood Sukses Makmur Indinesia, Tbk on the Indonesia Stock Exchange (IDX).

ANALISIS PENINGKATAN PENJUALAN PRODUK MELALUI FAKTOR STRATEGI PEMASARAN PADA PT. MULTI INTI PARAHYANGAN CIREBON Nunung Nurnilasari
Exchall: Economic Challenge Vol 1 No 1 (2019): Edisi Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v1i1.111

Basically every company will always try to continue to maintain the competition so berbagau efforts continue to be done. If the innovation in the sales strategy continues to be developed then the company will be able to evaluate the presence of the products sold. Marketing strategies will be expected to increase the effectiveness of sales of a product. The productivity of the company's profit achievement will increase so that it will guarantee the achievement of the target and the company's suistainability, in this case the company leader must try to give innovation and formulate the strategy of product development starting from input, process and output continuously so that the level of achievement of profit sasran also increase. When the level of product sales is achieved through its marketing strategy, it will encourage them to improve the company's business development towards a better one.In this research which become object of research at PT. Multi Inti Parahyangan Branch Cirebon which engages in the business of consumer good and distributors, on the grounds that the level of competitors are more and more. From the results of the above research can authors conclude as follows: 1. Implementation of the implementation of marketing strategy, the PT.Multi Inti Parahyangan Branch Cirebon can be said to have been good, but still need more improvement. 2. The level of product sales achievement still needs to be improved again this is in line with the emergence of increasingly diverse competitors with almost similar products 3. From the results of correlation test of 0.773 states that the high / strong relationship between sales strategy variables with sales variables. At the real level = 0.05 from the results of the analysis was H: P> 0 received, that is very high correlation, which means between sales strategy variables (X) with sales variable (Y) there is a very high / strong relationship (significant).

Analisis Pelatihan Kewirausahaan Terhadap Motivasi Wirausaha Muda Oleh Dinas Kepemudaan, Olahraga, Kebudayaan dan Pariwisata Kota Cirebon nunung nurnilasari
Exchall: Economic Challenge Vol 3 No 2 (2021): Agustus 2021
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v3i2.161

The training program for young entrepreneurs carried out by the City of Culture and Tourism Youth Youth Office for the first time on February 27, 2018, through this program is expected to provide motivation to young entrepreneurs who take part in the training. The training is useful for entrepreneurs who have started and who want to start a business, this research began from the first time it was held until the end of July 2018. The method used in this research is descriptive research method with associative type which is research that collects information from a sample by asking through questionnaires or interviews so that later can describe whether there is a relationship between entrepreneurship training on entrepreneurial motivation. After the data is processed with values or figures that can be calculated systematically using systematic calculations, this research is quantitative in nature. Data from this study were obtained by distributing questionnaires to 58 respondents who were sampled. The results of the correlation coefficient study (r = 0.414) indicate that training entrepreneurship has a moderate relationship to entrepreneurial motivation. Because there are many factors that influence motivation such as venture capital, the environment and the entrepreneur himself, besides that this training is the first time held by the Youth Culture and Tourism Office of Cirebon City. Keywords: Entrepreneurship and Motivation Training

ANALISIS DISTRIBUSI PRODUK BUAH-BUAHAN TERHADAP KEPUASAN PELANGGAN PADA UD. SUMBER MANGGA CIREBON Nunung Nurnilasari
CENDEKIA Jaya Vol 3 No 2 (2021): Edisi Juli
Publisher : FISIP UNTAG Cirebon

Perusahaan UD. Sumber Mangga merupakan salah satu yang bergerak dibidang holtikultural. Dalam memuaskan pelanggannya, mengefesienkan waktu dalam pendistribusiannya adalah hal yang sangat penting agar gizi dan nilai ekonomisnya terjaga, kondisi tersebut menuntut para pengusaha di bidang ini untuk terus berupaya dan menerapkan strategi yang efektif agar dapat mempertahankan atau memuaskan konsumennya supaya meningkatkan penjualan perusahaan sehingga dapat memenangkanlpersaing dengan perusahaan lainnya. Penelitian ini bertujuan menganalisa seberapa efektif strategi distribusi terhadap epuasan pelanggan produk UD. Sumber Mangga. Populasi dalam penelitian ini adalah konsumen UD. Sumber Mangga, dengan sampel sebanyak 66 responden dan menggunakan teknik sampling incidental. Metode penelitian ini adalah metode asosiatilf Metode asosiatif mempakan metode penelitian yang bertujuan untuk mengetahui dua variabel atau lebih, dengan penelitian ini maka akan dapat membangun suatu teori yang dapat berfungsi untuk menjelaskan, meramalkan, dan mengontrol suatu gejala. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu wawancara, kuesioner dan Studi pustaka. Berdasarkan perhitungan koelisien korelasi dihasilkan nilai 0,677 termasuk kategori kuat. Pengujian Hipotesis statistik dengan menggunakan uji t diperoleh t-hitung 7,368 yang kemudian dibandingkan dengan t-tabel pada tingkat kesalahan 5% uji dua fihak dan dk=n-2=66-2=64 (diperoleh t-tabel l,998). Oleh karena itu t hitung lebih besar dari pada ttabel maka disimpulkan bahwa koeflsien korelasi sebesar 0,677 signifikan. Koefisien determinasi sebesar 45,8%, yang mengandung makna bahwa kepuasan pelanggan dipengaruhi faktor distribusi sebesar 45,8%. Regresi linier dihasilkan persamaan Y = l2,06 + 0,57X yang mengandung makna apabila nilai X dinaikan satu satuan, maka nilai Y akan naik sebesar 0,57.

Pelatihan dalam Meningkatkan Pengetahuan dan Keterampilan Karyawan dalam Menganyam Rotan Adie Irwan Kusumah; Nunung Nurnilasari
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 3 No. 4 (2022): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v3i4.253

The training was carried out for Micro, Small and Medium Enterprises (MSME’s), especially in the medium business category, namely at PT. Prunabon Global Supplies Indonesia which is in Cirebon Regency for 4 (four) days, namely on 17 – 20 October 2022. The factor of a lack of human resources who are less skilled in rattan weaving and the demand for production results is not balanced, will have an impact on how the training method work according to the needs in increasing knowledge and skills. The purpose of the training is to improve capabilities in terms of knowledge and skills of employees so that employees are better and can achieve optimal work results. The method used is the hall method and the demonstration method. The results show that through training, employees improve in terms of knowledge and skills in weaving rattan handicrafts. Abstrak Pelatihan dilaksanakan pada Usaha Mikro, Kecil dan Menengah (UMKM) terkhusus pada kategori usaha menengah yaitu PT. Prunabon Global Supplies Indonesia yang berada di Kabupaten Cirebon selama 4 (empat) hari yakni pada tanggal 17 – 20 Oktober 2022. Faktor minimnya sumber daya manusia dalam perihal keterampilan pada hal penganyaman rotan juga permintaan daripada hasil produksi tidak seimbang, akan berdampak pada bagaimana metode pelatihan kerja yang disesuaikan dengan keperluan dalam meningkatkan pengetahuan serta keterampilan. Tujuan dari pelatihan untuk meningkatkan kemamampuan dalam hal pengetahuan dan keterampilan karyawan sehingga karyawan lebih baik dan bisa mencapai hasil kerja yang optimal. Metode yang digunakan yaitu metode aula/balai dan metode demonstrasi. Hasilnya menunjukkan bahwa melalui pelatihan, karyawan peningkatan dalam aspek pengetahuan dan keterampilan dalam menganyam kerajian rotan.

Model Pemasaran Digital sebagai Inovasi Pemasaran Produk Usaha Mikro Kecil dan Menengah Susiyanto Susiyanto; Nunung Nurnilasari
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 6 No 3 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v6i3.2485

Digital marketing is used to acquire customers, generate leads, promote brands, retain customers, increase the number of products sold, and ultimately increase profits economically. Digital marketing gives buyers access to all information about products and allows them to make buying and selling transactions online. In addition, as a seller, you will be able to monitor and satisfy your wants and needs without time or geographic boundaries. Digital marketing is able to make two-way communication to create awareness and community involvement for certain products and brands. This study aims to see how far marketing innovation is carried out by MSMEs (Micro, Small, and Medium Enterprises), especially with the use of digital technology. This research is a library research reviewing or discussing previous journals or research related to the topics discussed. The data analysis process was carried out by trivaluating data from journals, books, and other reference sources that were used as literature. The implementation of the digital marketing concept is a hope to develop the economic power of small, medium and small businesses. MSMEs can take advantage of digital technology, especially community networks for marketing their products. In addition to the low cost that does not require special skills, this marketing can reach consumers directly in an effective and efficient manner. The challenge is that sellers and buyers must keep abreast of digital technology developments to make buying and selling transactions easier. The advertisements submitted must also be attractive, thus sellers must be more innovative and creative in creating advertising content in digital media.

CONSUMER ANALYSIS IN THE USE OF TOURISM TRANSPORTATION FACILITIES THROUGH PROMOTIONAL BY TOURIST FACTORS AT PT. KISWAH MULYA SEJAHTERA CIREBON Nunung Nurnilasari; Sarifudin Sarifudin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.7799

This study aims to expose the promotion implementation and consumer development in using tourism transportation facilities and determine the relationship between promotion and consumer behavior in using tourism transportation facilities. This research’s novelty lies in reviewing the use of tourism transportation facilities associated with promotional aspects from the consumer's perspective. The research method used was descriptive verification. The descriptive method itself is a research method to make an overview of existing situations or events so that this method is held for data accumulation. Meanwhile, the basis of verification is to assess the correctness of data collection in the field. The sample employed was Slovin’s formula. Then, the data collection techniques utilized were literature and field research to obtain primary data through interviews and questionnaires and secondary data in the form of existing documents. Based on the results of processing the questionnaire data, which were then analyzed using the Pearson Correlation Product Moment formula, it was obtained that the correlation coefficient between promotion and consumer behavior in the use of tourism transportation facilities was 0.720 and belonged to the category of solid relationship level. The coefficient of determination of 51.8% also indicates that promotions influenced consumers by 51.8%, while other factors affected consumer behavior by 100% - 51.8% = 49.2%. From the study results, t-count = 10.06 was higher than t-table = 1.986, with an error rate of 5%, rejecting the null hypothesis (H0) and accepting the alternative hypothesis (Ha). It suggests that the correlation coefficient obtained from the analysis could be applied to the population. Moreover, linear regression produced the equation Y = 10.84 + 0.74 X, implying that if the X value is increased by one unit, the Y value will increase by 0.74 at a constant level of 10.84.

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