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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Ideas: Jurnal Pendidikan, Sosial dan Budaya Kepariwisataan: Jurnal Ilmiah Pringgitan
Susiyanto Susiyanto
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGHUNIAN KAMAR HOTEL DARI SEGI FASILITAS, ONLINE TRAVEL AGENT DAN CUSTOMER SERVICE (STUDI PADA GRAND AMBARRUKMO HOTEL YOGYAKARTA) Susiyanto Susiyanto; Nur Rohman
Kepariwisataan: Jurnal Ilmiah Vol 16, No 2 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i2.162

Abstract

The aim of this research is to empirically prove the influence of personal selling, product quality and price on the decision of sellers of koala skewers in Yogyakarta partially and simultaneously. The problem in the research that the researchers did was whether personal selling, product quality and price decisions were made by the koala skewer seller in Yogyakarta. Either partially or jointly and to find out which factors are more dominantly influencing. The population used is all hotel customers at the time the research was conducted and 100 people were taken as samples. This study uses a questionnaire as a tool to obtain data about the effect of facilities, online travel agents and customer service on hotel occupancy rates. based on the analysis using SPSS 25.0 for windows. The data analysis technique uses multiple linear regression analysis which serves to prove a research hypothesis. The results showed that simultaneously the variables of Facility, Online Travel Agent and Customer Service had an effect on hotel occupancy rates, partially personal selling variables, product quality and price on seller satisfaction.Keywords: Room Occupancy, Facilities, Online Travel Agent and Customer Service
STRATEGI PENGEMBANGAN OBYEK WISATA RAWA KALIBAYEM DESA NGESTIHARJO KASIHAN BANTUL Susiyanto Susiyanto; Nur Rohman
Pringgitan Vol 2, No 2 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.686 KB) | DOI: 10.47256/prg.v2i2.132

Abstract

Strategy development of tourism objects is needed to increase the development of the country. This can be done by making good use of existing potentials and increasing human resource development. One of the attractions that can be utilized and developed is the kalibayem swamp tourism object. The method used in this activity is the method of observation to the object of research.the variables that will be observed in this study are physical conditions, social conditions, economic activities, social culture, policies and regulations. Sources of data used in this study are primary data and secondary data. Regarding the results and discussion, namely: 1) Kalibayem swamp tourism object has many attractions that can be developed and attract the interest of the wider community, namely natural tourism objects supported by very strong cultural tourism. In addition to beautiful scenery, many attractions, facilities and historical value can be obtained by visiting the kalibayem swamp tourist attraction. 2) One of the tourism object development strategies is aimed at the welfare of the community by developing human resources. The strategy for developing the kalibayem swamp tourism object is to use swot analysis and directs to utilize and explore potential, optimize marketing or promotion, improve facilities and infrastructure and maintain environmental sustainability of tourist objects and maintain tourist objects based on historical tourism or cultural tourism.Keywords : Strategy, Development, Tourism, Kalibayem Swamp
Concept Application Analysis Green Tourism in the Development of Borobudur Temple as a Super Priority Destination Susiyanto Susiyanto
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 4 (2022): Ideas: Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i4.1080

Abstract

Borobudur Temple is one of the super priority tourism destinations in Indonesia. Thus, it is necessary to develop efforts by the government, tourism object managers, and the local community to support the embedding of the designation by applying the concept of green tourism. This is what makes researchers interested in conducting literature studies related to the development of Borobudur Temple tourism objects based on the concept of green tourism. The results of this study found the fact that the development of tourist destinations at Borobudur Temple was supported by the improvement of access infrastructure to the location by the government, community empowerment through the Village Economic Center (Balkondes) which was initiated by the government but the manager was the local community, the use of electric vehicles around friendly tourist attractions environment, and digital promotion without damaging the environment by printing marketing materials.
Model Pemasaran Digital sebagai Inovasi Pemasaran Produk Usaha Mikro Kecil dan Menengah Susiyanto Susiyanto; Nunung Nurnilasari
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 6 No 3 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v6i3.2485

Abstract

Digital marketing is used to acquire customers, generate leads, promote brands, retain customers, increase the number of products sold, and ultimately increase profits economically. Digital marketing gives buyers access to all information about products and allows them to make buying and selling transactions online. In addition, as a seller, you will be able to monitor and satisfy your wants and needs without time or geographic boundaries. Digital marketing is able to make two-way communication to create awareness and community involvement for certain products and brands. This study aims to see how far marketing innovation is carried out by MSMEs (Micro, Small, and Medium Enterprises), especially with the use of digital technology. This research is a library research reviewing or discussing previous journals or research related to the topics discussed. The data analysis process was carried out by trivaluating data from journals, books, and other reference sources that were used as literature. The implementation of the digital marketing concept is a hope to develop the economic power of small, medium and small businesses. MSMEs can take advantage of digital technology, especially community networks for marketing their products. In addition to the low cost that does not require special skills, this marketing can reach consumers directly in an effective and efficient manner. The challenge is that sellers and buyers must keep abreast of digital technology developments to make buying and selling transactions easier. The advertisements submitted must also be attractive, thus sellers must be more innovative and creative in creating advertising content in digital media.
Co-Authors Nunung Nurnilasari Nur Rohman