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All Journal Journal of Accounting and Management Innovation EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Barelang Prosiding National Conference for Community Service Project Journal of Accounting and Management Innovation Jurnal Pengabdian Barelang
Dian Lestari Siregar
Universitas Putera Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JMM (Jurnal Masyarakat Mandiri)

 1 
PEMBUATAN MEDIA PROMOSI BERBASIS WEB SEBAGAI UPAYA PENINGKATAN KEWIRAUSAHAAN DAN MANAJEMEN PEMASARAN PADA KELOMPOK KELOMPOK PENGRAJIN ASOKA Dian Lestari Siregar; Rahmat Fauzi; Yuliadi Yuliadi
JMM (Jurnal Masyarakat Mandiri) Vol 4, No 6 (2020): DESEMBER
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (655.019 KB) | DOI: 10.31764/jmm.v4i6.2955

Abstract

Abstrak: Kelompok pengrajin Asoka merupakan kelompok usaha rumahan yang banyak terdapat dilingkungan Tanjung piayu kota Batam, Permasalahan yang dihadapi oleh kelompok pengrajin asoka yaitu tingkat pejualan penjualan yang rendah,  serta lemahnya pada aspek pemasaran produk terutama dalam saluran distribusi penjualan bagi produknya. Kegiatan PKM ini bertujuan Memperluas pangsa pasar kelompok pengrajin Asoka melalui penyediaan media promosi berbasis web, Meningkatkan produktiditas melalui bantuan stimulant peralan, Meningkatkan keahlian dan keterampilan kewirausahaan, Meningkatkan keahlian dan keterampilan melalui pendampingan dalam memasarkan produk hasil kerajinan tangan. Metode kegiatan dalam pkm ini meliputi pelatihan (Pembuatan dan operasional web, bantual stimulus produk, pelatihan kewirausaan, dan pelatihan dan pendampingan manajemen pemasaran). Hasil dari kegiatan PKM kepada  kelompok pengrajin Asoka berupa tersedianya media promosi berbasis web sehingga pangsa pasar produk kelompok pengrajin asoka menjadi lebih luas, meningkatnya produktifitas kelompok pengrajin Asoka dari bantuan stimulant peralan yang diberikan serta meningkatnya keahlian dan keterampilan dalam memasarkan produk hasil kerajinan tangan  Abstract:  The Asoka craftsmen group is a home-based business group that is widely found in the Tanjung Piayu of Batam City. The problems faced by the Asoka craftsmen group are low levels of sales, and weakness in the aspect of product marketing, especially in the distribution channels of sales for their products. This PKM activity aims to expand the market share of the Asoka craftsmen group through the provision of web-based promotional media, Increase productivity through the assistance of instructional stimulants, Increase entrepreneurial expertise and skills, Increase expertise and skills through assistance in marketing handicraft products. The method of activities in this pkm includes training (web creation and operation, product stimulus assistance, entrepreneurship training, and marketing management training and assistance). The results of PKM activities for the Asoka craftsmen group were the availability of web-based promotional media so that the market share of the Asoka craftsmen group's products became wider, the increase in the productivity of the Asoka craftsmen group from the assistance provided by the stimulant tools and increased expertise and skills in marketing handicraft products.
Co-Authors Anggia Dasa Putri Evan Rosiska Juliana Juliana Rahmat Fauzi Raymond Raymond Yuliadi Yuliadi