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Albert Albert
STIE Pelita Indonesia
Economics, Econometrics & Finance

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ANALISIS PENGARUH PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK SPAREPART SEPEDA MOTOR MEREK STRONG DI PEKANBARU Yanti Mayasari Ginting; Albert Albert
Procuratio : Jurnal Ilmiah Manajemen Vol 4 No 2 (2016): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.985 KB)

Abstract

The aim of study was to knowing influence of Product, Price, Promotion, Place On Purchase Decision in PT Strong Indonesia. The analysis is based on a sample 127 people was taken by the respondent. The studies With Acidental sampling method and were collected through questioner.The Result showed that Product, Price, Promotion, Place and tested with the test validity dan realibility, and a classic assumption test is then carried out an analysis of the influence of variables on the Purchase Decision The study recommends and advice the company to maintain and improving Product and Price so the Purchase Decision could be maintained. Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, promosi, tempat terhadap keputusan pembelian pada produk PT Strong Indonesia. analisis ini didasarkan pada 127 orang responden, penelitian ini diambil dengan metode Acidental sampling dan dikumpulkan melalui kuesioner.Dan hasil penelitian menunjukkan bahwa keputusan pembelian berdasarkan produk, harga, promosi, temapat dan di tes menggunakan uji validitas dan realibilitas, dan uji asumsi klasik yang menghasilkan terdapat pengaruh terhadap keputusan pembelian Penelitian ini merekomendasikan dan menyarankan bagi perusahaan agar bisa mempertahankan dan meningkatkan produk, dan harga sehingga keputusan pembelian dapat dipertahankan.
ANALISIS PENGARUH PRODUK, HARGA, PROMOSI, TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK SPAREPART SEPEDA MOTOR MEREK STRONG DI PEKANBARU Zulhelmi Zulhelmi; Albert Albert
Procuratio : Jurnal Ilmiah Manajemen Vol 4 No 3 (2016): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.247 KB)

Abstract

The aim of study was to knowing influence of Product, Price, Promotion, Place On Purchase Decision in PT Strong Indonesia. The analysis is based on a sample 127 people was taken by the respondent. The studies With Acidental sampling method and were collected through questioner.The Result showed that Product, Price, Promotion, Place and tested with the test validity dan realibility, and a classic assumption test is then carried out an analysis of the influence of variables on the Purchase Decision The study recommends and advice the company to maintain and improving Product and Price so the Purchase Decision could be maintained. Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, promosi, tempat terhadap keputusan pembelian pada produk PT Strong Indonesia. analisis ini didasarkan pada 127 orang responden, penelitian ini diambil dengan metode Acidental sampling dan dikumpulkan melalui kuesioner.Dan hasil penelitian menunjukkan bahwa keputusan pembelian berdasarkan produk, harga, promosi, temapat dan di tes menggunakan uji validitas dan realibilitas, dan uji asumsi klasik yang menghasilkan terdapat pengaruh terhadap keputusan pembelian Penelitian ini merekomendasikan dan menyarankan bagi perusahaan agar bisa mempertahankan dan meningkatkan produk, dan harga sehingga keputusan pembelian dapat dipertahankan.
Co-Authors Yanti Mayasari Ginting Zulhelmi Zulhelmi