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All Journal Jurnal Pengabdian Dharma Laksana DEDIKASI PKM Jurnal PKM Manajemen Bisnis JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Accounting Unipa
Dewi Ningsih
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Social Sciences

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Pelatihan Strategi Pemasaran Online untuk Meningkatkan Daya Saing UMKM di Desa Situ Gadung Kabupaten Tangerang Dewi Ningsih; Ali Zaenal Abidin; Budi Ismanto
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1762

Abstract

The rapid advancement of digital technology presents new opportunities for micro, small, and medium enterprises (MSMEs) to expand their market reach, yet many MSMEs in rural areas such as Desa Situ Gadung, Tangerang Regency, face challenges in implementing effective online marketing, limiting their competitiveness. This community service activity aimed to enhance the online marketing capabilities of local MSME entrepreneurs to improve their business performance. Conducted on August 19, 2025, by a team of nine lecturers from Universitas Pamulang, the program involved 30 local traders near the school. The implementation followed three stages: preparation, execution, and reporting. During the execution, participants received material presentations, engaged in practical exercises, discussions, and question-and-answer sessions to deepen their understanding of digital marketing strategies. The results demonstrated a significant improvement in participants’ knowledge and skills regarding online marketing platforms, content creation, and online sales techniques, while also fostering confidence in applying these strategies to their businesses. The interactive approach facilitated problem-solving and knowledge sharing, contributing to the enhanced competitiveness of MSMEs in Desa Situ Gadung.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN JERSEY SUBLIM PADA TOKO SYARIF JERSEY KABUPATEN TANGERANG Muhamad Ugi; Dewi Ningsih
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i3.10266

Abstract

Abstract. The purpose of this study was to determine the effect of product quality and price on purchasing decisions. The research method used is quantitative descriptive method. The sampling technique used the rao purba formula, so that a sample of 96 respondents was obtained. While the primary data collection technique is through a questionnaire which is processed using the SPSS Version 27 application system. The data analysis method uses validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing. The result of this study is that product quality has a positive and significant effect on purchasing decisions with a coefficient of determination of 66.5% and hypothesis testing t count> t table or (13.646> 1.98552) or significance 0.000 <0.05. The price has a positive and significant effect on purchasing decisions with a coefficient of determination of 74.2% and the hypothesis test obtained t count> t table or (16,457> 1.98552) or a significance of 0.000 <0.05. the effect of product quality and price simultaneously has a positive and significant effect on purchasing decisions with the regression equation Y = 2,680 + 0,240X1 + 0,623X2. The coefficient of determination is 72.2%, the hypothesis test obtained the value of F count> F table or (158,022> 2.70). Keywords: Product quality, Price, Purchase Decision
Dampak Media Sosial terhadap Penjualan Produk Usaha Mikro Kecil dan Menegah di Gerakan Pemuda Ansor Kecamatan Pagedangan Kabupaten Tangerang Dewi Ningsih; Budi Ismanto; Ali Zaenal Abidin
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2106

Abstract

The rapid development of social media has significantly transformed business marketing strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs). Social media platforms provide cost-effective and accessible opportunities for entrepreneurs to promote products, expand market reach, and improve customer engagement. However, many MSME actors still face challenges in utilizing social media effectively to support business growth. Therefore, a Community Service Program was conducted to enhance participants’ understanding and skills in digital marketing. The objective of this program was to increase awareness and competence among members of Gerakan Pemuda Ansor regarding the utilization of social media to improve product sales performance. The activity was carried out at Cicalengka Village Hall, Pagedangan District, Tangerang Regency, on May 19, 2026. The PKM team consisted of five lecturers from Pamulang University, involving 32 participants from Gerakan Pemuda Ansor. The implementation methods included presentations, hands-on practice, discussions, and question-and-answer sessions. The program was conducted through three stages: preparation, implementation, and reporting. The results indicated that participants gained a better understanding of social media marketing strategies, content creation techniques, and customer engagement practices. Participants also demonstrated increased motivation and readiness to utilize social media platforms to support business development and improve MSME product sales.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA KLINIK TERAPI ZONA CABANG BINTARO Ragil Septiana; Dewi Ningsih
Accounting UNIPA - Jurnal Akuntansi Vol 4 No 3 (2025): Jurnal Accounting Unipa
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan BisnisUniversitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine and analyze the influence of Service Quality and Consumer Satisfaction on Consumer Loyalty at the Bintaro Branch Zone Therapy Clinic. The research method used is causal associative with a quantitative approach. The population in this study was 134 respondents who were members of the Bintaro Branch Zone Therapy Clinic which will be owned in 2023. The sample for this research was determined using the Purposive Sampling technique and obtained 57 respondents. Hypothesis testing in this research uses panel data regression analysis using the SPSS 24 program and the confidence level used is 5% or 0.05. Based on the calculation results of the t-test results for the service quality variable (X1), it has a significance level of 0.000, this value is smaller than 0.05 (0.000 < 0.05) with a t-calculated value of 2.916 > 2.006. Thus it can be concluded that H01 is accepted and Ha1 is accepted. This means that there is a partial influence of service quality on consumer loyalty at the Bintaro Branch Zone Therapy Clinic. Based on the calculation results of the t test results, the consumer satisfaction variable (X2) has a significance level of 0.000, this value is smaller than 0.05 (0.000 < 0.05) with a t-calculated value of 2.445 > 2.006. It can be concluded that H02 is accepted and Ha2 is accepted. This means that there is no partial influence of consumer satisfaction on consumer loyalty at the Bintaro Branch Zone Therapy Clinic. Based on the calculation results of the F test results, it is known that the significant value for the influence of service quality (X1), consumer satisfaction (X2) on consumer loyalty (Y) is 0.000 < 0.05, the F-calculated value is 4.748 > F-table 3.17 so it can be concluded that H3 is accepted, which means that there is simultaneous service quality and consumer satisfaction on consumer loyalt
Co-Authors Abdullah Abdullah Abdullah Abdullah Ali Zaenal Abidin Budi Ismanto Cristine Prestarika Lukito Devi Fitria Wilandari Muhamad Ugi Neneng Khoiriah Purnama, Aan Ragil Septiana Sari Karmiyati