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All Journal Jurnal Pengabdian Dharma Laksana DEDIKASI PKM Jurnal PKM Manajemen Bisnis JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Dewi Ningsih
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Social Sciences

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Pelatihan Strategi Pemasaran Online untuk Meningkatkan Daya Saing UMKM di Desa Situ Gadung Kabupaten Tangerang Dewi Ningsih; Ali Zaenal Abidin; Budi Ismanto
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1762

Abstract

The rapid advancement of digital technology presents new opportunities for micro, small, and medium enterprises (MSMEs) to expand their market reach, yet many MSMEs in rural areas such as Desa Situ Gadung, Tangerang Regency, face challenges in implementing effective online marketing, limiting their competitiveness. This community service activity aimed to enhance the online marketing capabilities of local MSME entrepreneurs to improve their business performance. Conducted on August 19, 2025, by a team of nine lecturers from Universitas Pamulang, the program involved 30 local traders near the school. The implementation followed three stages: preparation, execution, and reporting. During the execution, participants received material presentations, engaged in practical exercises, discussions, and question-and-answer sessions to deepen their understanding of digital marketing strategies. The results demonstrated a significant improvement in participants’ knowledge and skills regarding online marketing platforms, content creation, and online sales techniques, while also fostering confidence in applying these strategies to their businesses. The interactive approach facilitated problem-solving and knowledge sharing, contributing to the enhanced competitiveness of MSMEs in Desa Situ Gadung.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN JERSEY SUBLIM PADA TOKO SYARIF JERSEY KABUPATEN TANGERANG Muhamad Ugi; Dewi Ningsih
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i3.10266

Abstract

Abstract. The purpose of this study was to determine the effect of product quality and price on purchasing decisions. The research method used is quantitative descriptive method. The sampling technique used the rao purba formula, so that a sample of 96 respondents was obtained. While the primary data collection technique is through a questionnaire which is processed using the SPSS Version 27 application system. The data analysis method uses validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing. The result of this study is that product quality has a positive and significant effect on purchasing decisions with a coefficient of determination of 66.5% and hypothesis testing t count> t table or (13.646> 1.98552) or significance 0.000 <0.05. The price has a positive and significant effect on purchasing decisions with a coefficient of determination of 74.2% and the hypothesis test obtained t count> t table or (16,457> 1.98552) or a significance of 0.000 <0.05. the effect of product quality and price simultaneously has a positive and significant effect on purchasing decisions with the regression equation Y = 2,680 + 0,240X1 + 0,623X2. The coefficient of determination is 72.2%, the hypothesis test obtained the value of F count> F table or (158,022> 2.70). Keywords: Product quality, Price, Purchase Decision
Co-Authors Aan Purnama Abdullah Abdullah Abdullah Abdullah Ali Zaenal Abidin Budi Ismanto Cristine Prestarika Lukito Devi Fitria Wilandari Muhamad Ugi Neneng Khoiriah Sari Karmiyati