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All Journal DERIVATIF Jurnal Pengabdian Dharma Laksana JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL PEMASARAN KOMPETITIF JURNAL ILMIAH FEASIBLE (JIF) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Journal of Islamic Digital Economics and Management Jurnal Intelek Insan Cendikia Escalate : Economics and Business Journal Growth: Journal Management and Business Amanah Mengabdi Jurnal Accounting Unipa
Derizka Inva Jaswita
Universitas Pamulang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Pengaruh Online Customer Review Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Skincare Skintific Pada Marketplace ShopeeDi Universitas Pamulang Program Manajemen S1 Shella Apriliani; Putri Lestari; Nabila Puti Cahyani; Shela Alfrida; Alfriana Mega Driantika; Derizka Inva Jaswita
Jurnal Intelek Insan Cendikia Vol. 2 No. 12 (2025): Desember 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian kuantitatif ini bertujuan untuk menganalisis pengaruh Online Customer Review (X₁) dan Persepsi Harga (X₂) secara parsial dan simultan terhadap Keputusan Pembelian (Y) produk skincare Skintific di marketplace Shopee pada mahasiswa Program Studi Manajemen S1 Universitas Pamulang. Metode penelitian yang digunakan adalah survei kuantitatif dengan sampel jenuh sebanyak 32 mahasiswa Program Studi Manajemen S1 Universitas Pamulang yang pernah membeli produk Skintific di Shopee. Data dikumpulkan menggunakan kuesioner dan dianalisis menggunakan Analisis Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa secara parsial, Online Customer Review tidak berpengaruh signifikan terhadap Keputusan Pembelian (Sig. 0,058), namun Persepsi Harga berpengaruh positif dan signifikan (Sig. 0,002). Lebih lanjut, secara simultan, Online Customer Review dan Persepsi Harga berpengaruh signifikan terhadap Keputusan Pembelian (Sig. 0,000), dengan kemampuan menjelaskan variasi sebesar 65% melalui koefisien determinasi
Peran Brand Image Dalam Mendorong Minat Beli Konsumen Pada Toko Geox Gandaria City Nabila Putri Miranto; Putri Handayani; Fuji Putri Pratiwi; Amanda Putri Syakilla; Devi Fitrianingsih; Muhamad Aji Fahrezy; Derizka Inva Jaswita
Jurnal Intelek Insan Cendikia Vol. 3 No. 1 (2026): JANUARI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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This study aims to analyze the role of brand image in driving consumer purchasing interest at the Geox Gandaria City store. This study uses a qualitative approach with descriptive methods. Data collection techniques were carried out through in-depth interviews with consumers and store employees, direct observation at the research location, and supporting documentation. Data analysis techniques include data reduction, data presentation, and drawing conclusions. The results show that Geox product quality, including aspects of comfort, durability, design, and material, has a positive influence on consumer purchasing interest   Keywords: Brand Image, Purchase Interest, Geox
Pengaruh Kredibilitas Influencer Dianty Annisa Dan Daya Tarik Konten Media Sosial Terhadap Keputusan Pembelian Produk Saudaree Melalui Platform Shopee Ariska Mananti; Nazwa Rahila Fauzhiansyah; Dea Maharani Siahaan; Intan Rizki Ramadani; Ririn Jarima Putri; Derizka Inva Jaswita
Jurnal Intelek Insan Cendikia Vol. 3 No. 1 (2026): JANUARI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract   This study aims to determine the influence of influencer credibility (Dianty Annisa) and social media content attractiveness on purchase decisions for Saudare products through the Shopee platform. The background of this research is driven by the rapid development of social media, which is extensively used as a promotional tool by businesses. Influencer credibility is considered capable of building consumer trust, while attractive social media content can increase consumer interest and the urge to make a purchase. This study utilizes a quantitative method with a descriptive approach. Research data were obtained by distributing questionnaires to consumers who had viewed Saudare product promotions through Dianty Annisa’s social media accounts and subsequently made purchases on Shopee. Data analysis techniques include validity tests, reliability tests, multiple linear regression analysis, as well as t-tests and F-tests to determine the partial and simultaneous effects of influencer credibility (X1) and social media content attractiveness (X2) on purchase decisions (Y). The results indicate that both influencer credibility and social media content attractiveness have a positive and significant effect on purchase decisions for Saudare products via the Shopee platform. This suggests that a higher level of consumer trust in an influencer and more engaging content lead to increased consumer purchase decisions. Therefore, employing credible influencers and presenting attractive content are essential strategies for increasing online product sales   Keywords: Influencer Credibility, Content Attractiveness, Purchase Decision, Shopee
PENGARUH CUSTOMER EXPERIENCE DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN WARUNG MAKAN MIE AYAM DIKAMPUNG PABUARAN, PONDOK AREN Jia Desi Azira; Amelia Nurfadillah; Nadila Aprilliani; Rindiani Putri; Derizka Inva Jaswita
Bridging Journal of Islamic Digital Economics and Management Vol. 3 No. 1 (2026): Desember-Maret
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

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Abstract

Kondisi Warung Makan Mie Ayam di Kampung Pabuaran, Pondok Aren mengalami penurunan omzet dan kinerja bisnis secara signifikan selama periode tahun 2022-2024, hal ini menunjukkan adanya indikasi masalah pada kualitas pengalaman pelanggan serta tingkat kepercayaan terhadap produk yang ditawarkan. Dilakukannya penelitian ini bertujuan untuk mengetahui pengaruh dari costumer experience dan kepercayaan terhadap kepuasan konsumen pada Warung Makan Mie Ayam di Kampung Pabuaran, Pondok Aren. Metode penelitian yang digunakan yaitu penelitian asosiatif dan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 35 responden, yang terdiri dari tiga variabel utama, yaitu costumer experience (X1), kepercayaan (X2), dan kepuasan konsumen (Y). Pada tahap analisis data melalui uji statistik deskriptif, uji kualitas data (validias dan reliabilitas), uji asumsi klasi, serta analisis regresi linier berganda. Hasilnya menunjukkan bahwa costumer experience sangat berpengaruh positif dan signifikan terhadap kepuasan konsumen. Sehingga kedua variabel pada penelitian ini memberikan hasil yang baik pada tingkat kepuasan pelanggan. Maka dari itu, untuk meningkatkan kepuasan konsumen agar lebih optimal dan mengatasi adanya penurunan kinerja, diharapkan warung makan dapat meningkatkan kualitas layanan, rasa yang konsisten, kebersihan serta inovasi menu, sehingga dapat memperkuat kembali kepercayaan konsumen.
Optimalisasi Social Media Marketing Untuk Pengembangan Usaha Kreatif Anggota Gerakan Pemuda Ansor di Pagedangan Dede Solihin; Derizka Inva Jaswita; Ahyani Ahyani
AMANAH MENGABDI Vol. 3 No. 1 (2026): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v3i1.826

Abstract

Perkembangan teknologi digital telah mendorong perubahan pola pemasaran yang semakin mengandalkan media sosial sebagai sarana promosi yang efektif dan efisien. Namun, masih banyak pelaku usaha kreatif, termasuk anggota Gerakan Pemuda Ansor di Kecamatan Pagedangan, yang belum mampu memanfaatkan media sosial secara optimal untuk mendukung pengembangan usahanya. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan anggota Gerakan Pemuda Ansor dalam mengelola social media marketing guna memperluas jangkauan pasar, meningkatkan interaksi dengan pelanggan, serta mendukung pertumbuhan usaha kreatif yang dijalankan. Metode yang digunakan meliputi penyuluhan, pelatihan, diskusi interaktif, dan pendampingan praktik penggunaan berbagai platform media sosial sebagai media promosi bisnis. Materi yang diberikan mencakup strategi pemasaran digital, pembuatan konten yang menarik, pemanfaatan fitur media sosial, serta teknik membangun branding usaha. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya pemasaran digital dan kemampuan dalam mengelola akun media sosial untuk kepentingan bisnis. Peserta juga menunjukkan antusiasme yang tinggi dalam mengimplementasikan strategi pemasaran yang telah dipelajari untuk meningkatkan visibilitas dan daya saing usaha mereka. Dengan demikian, optimalisasi social media marketing dapat menjadi salah satu solusi strategis dalam mendukung pengembangan usaha kreatif anggota Gerakan Pemuda Ansor di Pagedangan serta memperkuat kapasitas kewirausahaan berbasis digital
The Influence of Product Quality and Digital Marketing on Purchase Decisions at Shoe Store Bata Ciledug Branch Murni Ingsih; Derizka Inva Jaswita
Growth: Journal Management and Business Vol. 4 No. 01 (2026): June 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v4i01.1553

Abstract

This study aims to examine the effects of product quality and digital marketing on purchase decisions at Bata Shoe Store, CBD Ciledug Branch, both partially and simultaneously. This research employed a quantitative method with an associative approach. The population consisted of 122 consumers who made purchases at the store during December 2025. Using the Slovin formula, a sample of 55 respondents was selected. Data were collected through Likert-scale questionnaires, observations, and interviews, and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, correlation analysis, coefficient of determination, t-tests, and F-tests. The results show that product quality significantly affects purchase decisions (t = 3.882, p < 0.001), while digital marketing also has a significant effect (t = 4.607, p < 0.001). Simultaneously, product quality and digital marketing significantly explain purchase decisions (F = 71.719, p < 0.001), with an R² of 0.734, indicating that the two variables explain 73.4% of the variation in purchase decisions. These findings suggest that purchase decisions in the studied footwear retail outlet are shaped by both the value consumers perceive in product quality and their engagement with the store’s digital marketing activities. Therefore, maintaining product quality while strengthening digital marketing can support consumer purchase decisions at Bata Shoe Store, CBD Ciledug Branch.
The Influence of Electronic Word of Mouth and Product Quality on Triplefstore Product Purchasing Decisions Through the Shopee Marketplace In Ciledug Tangerang Dintia Faradila; Derizka Inva Jaswita
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.825

Abstract

This study aims to determine the influence of Electronic Word of Mouth (X1) and Product Quality (X2) on Purchasing Decisions (Y) at the Triplefstore Store through the Shopee Marketplace in Ciledug, Tangerang. This study uses a quantitative method. The population in this study is Triplefstore consumers in 2025, amounting to 3,912 people. The sample used in this study was 98 respondents using a probability sampling technique, namely simple random sampling. The analysis used in this study is associative statistical analysis, validity test, reliability test, classical assumption test, correlation coefficient test, simple linear regression analysis, multiple linear regression analysis and hypothesis test using SPSS version 25. the correlation coefficient produces a value (R) of 0.858 where there is a very strong relationship between variables, the determination coefficient obtained an R Square value of 0.736 indicating that the influence of Electronic Word of Mouth on Purchasing Decisions is 73.6%. The Product Quality variable has a significant effect on Purchasing Decisions, this is proven by the calculated t value (15.404) > t table (1.985) and a significance level of 0.000 < 0.05, the correlation coefficient produces a value (R) of 0.844 where there is a very strong relationship between variables, the determination coefficient obtained an R Square value of 0.712 indicating that the influence of Product Quality on Purchasing Decisions is 71.2%. Based on the simultaneous test of the Electronic Word of Mouth and Product Quality variables together have a significant effect on Purchasing Decisions, this is proven by the calculated F value (212.511) > F table (3.09) and a significance level of 0.000 < 0.05, the correlation coefficient produces a value (R) of 0.904 where there is a very strong relationship between variables, the determination coefficient obtained an R Square value of 0.817 indicating that the influence of Electronic Word of Mouth and Product Quality on Purchasing Decisions is 81.7%, while the remaining 18.3% is influenced by other variables not examined in this study. Keywords: Electronic Word of Mouth, Product Quality, and Purchase Decision
Co-Authors Agus Sulaiman Ahyani Ahyani Alfriana Mega Driantika Amanda Putri Syakilla Amelia Nurfadillah Ariska Mananti Azah Zumainah Dayanti Lestari Dea Maharani Siahaan Dede Solihin Devi Fitrianingsih Dintia Faradila Fahmi Susanti Fuji Putri Pratiwi Haidilia Maharani Hailidia Maharani Intan Rizki Ramadani Jia Desi Azira Lia Asmalah Muhamad Aji Fahrezy Murni Ingsih Nabila Puti Cahyani Nabila Putri Miranto Nadila Aprilliani Nazwa Rahila Fauzhiansyah Putri Handayani Putri Lestari Rahmayanti Tumanggor Rindiani Putri Ririn Jarima Putri Rizki Triharyanto Shela Alfrida Shella Apriliani Siti Aesah Sonawi Sonawi Tio Indro Pamungkas Yhonanda Harsono