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Analisis Perubahan Iklan pada Media Televisi dalam Acara Liputan6 ke Media Digital Liputan6.com Deony Dewanggi Mulyono
Jurnal Riset Komunikasi Vol 4 No 1 (2021): Februari 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i1.187

Abstract

Unbound within space, time and not require lots of money to make digital media more popular in public. Other than that, the wide market reach also makes company owners consider to spend their advertising on online media. As well as advertising in Liputan6.com, that can be said, have increased, because of these circumstances. The activities of the people who use gadget more frequently for looking up some informations has become kind of support for the increasing of advertising spending in digital media. The aim of these research is to see how the advertising transition in Liputan6 television program into Liputan6.com digital media. This research uses a qualitative descriptive as the method, with literature study technique. The analysis, shows that digital advertisements gaining more attention, especially in Liputan6.com media. It happens because people consume the internet often, the advertising concept of Liputan6.com is more attractive, and the difference cost of advertisements between Liputan6 program and Liputan6.com digital media.
PODCAST SEBAGAI MEDIA SUPLEMEN PEMBELAJARAN JARAK JAUH DI ERA PANDEMI Rif’atul Himmah; Deony Dewanggi Mulyono; Fadilla Melati Melati
JIKE: Jurnal Ilmu Komunikasi Efek Vol 5 No 1 (2021): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v5i1.2323

Abstract

Podcasts are programs in digital form (audio / video) that can be downloaded from the internet, and played on individual players and computers. Although podcasts provide many topics, generally the topics discussed are only shown in one episode. Not only in the field of communication, podcasts have now been studied for their use in the field of education. This article is written to outline the use of podcasts as a media supplement in distance learning, particularly in the pandemic era. The method used in this article is a literature review. The results show that podcasts in education can apply to a variety of contexts and learning objectives. Of course, pay attention to the format and type of podcast itself. In addition, podcasts also function in improving students' communication skills, learning motivation, and self-confidence.
Analisis Kepuasan Followers terhadap Kualitas Informasi mengenai Wisata Budaya Berkelanjutan Pura Mangkunegaran pada Instagram @pracima.mn Irene Syebatia Bumi; Nur Laili Mardhiyani; Deony Dewanggi Mulyono
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3090

Abstract

Strategi komunikasi digital memainkan peran penting dalam meningkatkan kesadaran akan keberlanjutan, termasuk dalam konteks pelestarian budaya melalui pariwisata. Penelitian ini mengkaji bagaimana Pracima Tuin memanfaatkan media sosial sebagai sarana komunikasi digital melalui akun Instagram @pracima.mn untuk mendukung promosi wisata kuliner dengan suasana ala kerajaan Jawa, khususnya budaya di Puro Mangkunegaran Solo. Dengan pendekatan Importance Performance Analysis (IPA), penelitian ini mengevaluasi kualitas informasi dan kepuasan pengikut berdasarkan empat indikator utama: ketepatan waktu, relevansi, akurasi, dan kelengkapan informasi. Hasil menunjukan dua indikator prioritas perbaikan pada akun @pracima.mn yaitu Konsisten/relevan dan keakuratan informasi. Oleh karena itu @pracima.mn perlu meningkatkan masing-masing setiap indikator sesuai dengan kebutuhan pengikutnya. Penelitian ini memberikan kontribusi terhadap pengembangan strategi media sosial yang menekankan kualitas informasi sebagai bagian dari promosi berbasis budaya.