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Formulasi Strategi dalam Meningkatkan Seat Load Factor Penerbangan PT. Garuda Indonesia pada Rute Surabaya–Lombok Prasadja Ricardianto; Dwiananda Alif Wicaksana; Vica Nuryani Harahap; Aditya Wardhana
WARTA ARDHIA Vol 46, No 2 (2020)
Publisher : Research and Development Agency of The Ministry of Transportation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v46i2.392.71-83

Abstract

Tujuan penelitian untuk menganalisis formulasi strategi yang tepat untuk dapat digunakan meningkatkan jumlah Seat Load Factor penerbangan Garuda Indonesia rute Surabaya-Lombok. Beberapa permasalahan seperti, belum tercapainya tingkat tingkat keterisian jumlah penumpang secara maksimal, adanya maskapai lain yang memiliki frekuensi lebih banyak untuk rute penerbangan yang sama yaitu Surabaya – Lombok serta harga tiket yang dimiliki oleh maskapai lain lebih kompetitif dan lebih terjangkau. Dalam penelitian ini, metode penelitian menggunakan analisis SWOT dengan pendekatan melalui Diagram Cartesius, Matrik Internal Eksternal dan Matrik SWOT. Dari hasil perhitungan Matriks IE, posisi perusahaan berada pada kuadran II yang artinya posisi tumbuh dan berkembang, dengan total skor internal sebesar 2,87 dan total skor eksternal sebesar 3,19 sehingga strategi yang dapat diterapkan adalah strategi penetrasi pasar, dan pengembangan produk. Dari hasil analisis SWOT menggunakan tabel IFE dan EFE diperoleh hasil selisih faktor internal sebesar 1,54 dan faktor eksternal 0,57. Kesimpulan dari penelitian dari diagram SWOT adalah posisi perusahaan berada pada kuadran I yang artinya perusahaan mempunyai kekuatan dan peluang yang besar sehingga pada matriks SWOT strategi yang dapat digunakan oleh perusahaan adalah matriks SO. Temuan yang dihasilkan, Garuda Indonesia harus dapat memanfaatkan seluruh peluang yang ada dengan menggunakan kekuatan yang telah dimiliki oleh perusahaan.
Penerapan Metode Lean Six Sigma untuk Meningkatkan Keakuratan Jadwal Perawatan Pesawat CN-295M di Skadron Teknik 021 Retno Pratiwi; Toto Hardiyanto Subagyo; Dinar Dewi Kania; Prasadja Ricardianto
WARTA ARDHIA Vol 47, No 1 (2021)
Publisher : Research and Development Agency of The Ministry of Transportation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v47i1.411.51-66

Abstract

Dalam dunia penerbangan bukan tidak mungkin akan terjadinya kecelakaan, tergantung dari manusianya sendiri bagaimana cara menyikapi atau meminimalisir terjadinya kecelakaan tersebut. Sering ditemukan ada beberapa perawatan pesawat yang tidak sesuai dengan aturan yang telah ditentukan. Maka, perlu dilakukannya perawatan pesawat sesuai standar untuk menjaga agar pesawat yang digunakan tetap laik dan memiliki kondisi serviceable yaitu dengan membuat perencanaan perawatan pesawat. Sehingga dari perawatan kecil yang juga bisa menimbulkan ketidaktepatan ini agar tidak diabaikan Tujuan penelitian ini untuk mengetahui ketepatan waktu pelaksanaan perawatan terjadwal pada pesawat angkut militer CN-295M di Skadron Teknik 021. Perlu dilakukannya perawatan pesawat untuk menjaga agar pesawat yang digunakan memiliki kondisi laik terbang yaitu dengan membuat perencanaan perawatan pesawat. Penelitian menggunakan metode kualitatif dengan pendekatan Lean Six Sigma, metode fishbone diagram dan pareto diagram. Sebagai alat analisis digunakan tree diagram dan diagram SIPOC (Supplier Input Process Output Customer). Metode militer CN-295M berdasarkan riwayat pelaksanaan dan perencanaan. Upaya perbaikan proses dari perawatan terjadwal pesawat agar tepat waktu sesuai dengan perencanaan perawatan maka perlu dilakukan mitigasi pada masing-masing masalah yang telah dianalisis pada fishbone diagram. Temuan yang dihasilkan, Skadron Teknik 021 harus dapat menggunakan seluruh peluang yang ada dengan menggunakan kekuatan yang telah dimiliki.
Covid-19: Implikasi Transportasi Darat dan Logistik di Indonesia Prasadja Ricardianto
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 8, No 2 (2021): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v8i2.478

Abstract

The purpose of this study is to explain some of the strategic considerations issued by the government for the transportation and logistics sector related to the pandemic situation. Some of the problems in dealing with the Covid-19 pandemic  are : (1)There were still significant extension  of Covid-19 cases; (2) lack of community discipline in following health protocols; (3) The increase in people's travel from the capital to the regions, even though several transportation operators have imposed some restrictions; and (4) The policies that have been issued by the government related to actions in the field do not yet have an operational design. This research is a literature study from several sources and by comparing several previous pandemic studies. From the findings, it can be concluded that the application of management and protocols for users, such as demand management (reducing crowds, reducing congestion), and the safety and health risks of online motorcycle taxis and safety for all road users is very necessary. Hygienic Logistics is also needed because it is related to the management of the flow of hygienic goods, procurement, material storage and distribution of goods to the point of destination which has an impact on mutually healthy patterns and principles. In the face of this Covid-19 pandemic, the issuance of government regulations, to ensure that people follow the regulations, is very necessary. The public must also follow the WHO health protocol to stop the spread of Covid-19, especially in the transportation and logistics industry.
Loyalitas dan Kepuasan Pelanggan Kapal pada Perusahaan Peti Kemas di Indonesia Ulfa Soraya Batubara; Prasadja Ricardianto; Yosi Pahala; Johny Malisan; Imam Sonny
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 9, No 2 (2022): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v9i2.988

Abstract

Some problems were found such as the changing of export shipment booking system from manual process to online process that created an impact on customers’ perceived adjustments. In this study, there was problem with the Electronic Customer Relationship Management website based system in the implementation process. The purpose of the study is to find out the contribution of Electronic Customer Relationship Management and service quality to customers’ loyalty mediated by customers’ satisfaction, directly and indirectly, in container companies in Indonesia . The data analysis method used Path Analysis and Sobel Test. The sample were 103 respondents taken from PT. White Star Cruise shipping company’s customers. The data collection technique was using online questionnaires (google form). The results of the study show that the customers’ loyalty variable with the lowest average score of 3.75 can be improved by convincing customers that the service provided by PT. Bintang Putih Shipping Company is much better and can be guaranteed even though the rate offered is more expensive. Moreover, the customers’ satisfaction variable with the lowest average score of 3.85 can be increased by adjusting the rate received by the customers with the service obtained such as the on time arrival of goods at the destination port.
Assessing Customer Satisfaction of Halal Inspection Institutions Using Servqual-AHP for Halal Logistics Certification in Jabodetabek Wynd Rizaldy; Prasadja Ricardianto; Sita Aniisah Sholihah; Bagus Sumargo; Nor Aida Abdul Rahman; Rizki Eri Utomo
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.309

Abstract

Background: Halal logistics research in Indonesia is critical to ensure compliance with Islamic principles, enhance product safety and quality, and support business actors in the food, pharmaceutical, and manufacturing sectors to meet growing domestic and international demand. Currently, only 11% of logistics companies in Indonesia are halal-certified, indicating limited readiness to support halal supply chains by the end of 2024. High certification costs, complex procedures, and lengthy approval processes are key barriers.Purpose: This study develops a service quality analysis-analytical hierarchy process (SERVQUAL-AHP) model to strengthen halal policy and standardization in Halal Inspection Bodies (LPH) located in the Jakarta, Bogor, Depok, Tangerang, and Bekasi (JABODETABEK) regions, in accordance with Law No. 33 of 2014 on Halal Product Assurance (JPH). aligning with Law No. 33 of 2014 on JPH.Design/methodology/approach:  Using a mixed-method approach with 77 logistics business actors and five experts. This study applies SERVQUAL, Importance Performance Analysis (IPA), and the AHP to identify service priorities and measure customer satisfaction using the Customer Satisfaction Index (CSI) at LPH.Findings/Result: The results highlight priority areas for service improvement and indicate a high level of customer satisfaction, suggesting strong potential to further enhance the service quality of LPH in the JABODETABEK regionConclusion: The study concludes that improving halal logistics certification To improve the quality of services at LPH, both responsiveness and assurance must be strengthened, particularly through secure digital systems and complete documentation. The findings also contribute theoretically by demonstrating the integration of SERVQUAL, IPA, AHP, and the CSI as a structured framework for evaluating and prioritizing service quality improvements in halal-certified services. Although the CSI is already high (CSI = 89%), the presence of SERVQUAL gaps is −0,19 indicates the need for continuous improvement to fully meet customer expectations.Originality/value (State of the art): Previous studies on halal logistics mainly focus on food products and general logistics performance, while research on the service quality of halal logistics certification is limited. This study fills this gap by developing an integrated SERVQUAL–AHP model to evaluate service quality, prioritize improvements, and measure the CSI in halal logistics certification services provided by LPH in Indonesia. Keywords: SERVQUAL, halal logistics, customer satisfaction, certification, complexity
The Impact Of Traffic On The Cluster Development In The Urban Area Of Bumi Serpong Prasadja Ricardianto; Suhartono Suhartono; Susanty Handayani; Hadi Setyabudi Pramono; Abdullah Ade Suryobuwono; Femmy Sofie Schouten; Gusti Agung Eka Teja Kusuma
Jurnal Penelitian Sekolah Tinggi Transportasi Darat Vol 16 No 2 (2025): December 2025
Publisher : Politeknik Transportasi Darat Indonesia - STTD Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55511/jpsttd.v16i2.760

Abstract

The main problems during the development of Cluster Boulevard De Latinos ABC in Bumi Serpong Damai area, Tangerang, were the emergences of new traffic rise and attraction at the access for in and out the Cluster ABC and rush activities around the area of Cluster ABC intersection. The main aim of this research was to conduct analyses of traffic performance modelling in the peak hours in the Cluster ABC and after the Cluster ABC has completely operated for five years. Traffic Impact Analysis was needed to predict whether the transportation infrastructures are under the influence of the development. The method of this research used a transportation modelling consisting of four steps, namely trip rise and attraction, trip distribution, mode selection, and traffic loading. Sampling technique used eight survey operators and three traffic experts. The result of this research was that there was a recommendation for mitigation that could be done by both the developer and the government. The key finding of the Traffic Impact Analysis was that to anticipate the increase of trip rise/attraction, then easy accessibility, reduction of distraction and safety risks for vehicles, as well as traffic management and engineering were needed for areas around the Cluster ABC