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All Journal Kinerja Jurnal Widya Manajemen & Akuntansi Gadjah Mada International Journal of Business Journal of Indonesian Economy and Business Kajian Manajemen dan Bisnis
Licen Indahwati Darsono
Universitas Katolik Widya Mandala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Corporate Social Responsibility and Marketing: What Works and What Doesn’t Darsono, Licen Indahwati
Gadjah Mada International Journal of Business Vol 11, No 2 (2009): May - August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (63.371 KB)

Abstract

Many companies choose to portray themselves as seeking the moral high ground and playing active role in society. This introduces an idea of corporate social responsibility. It has been argued that corporate social responsibility enhances corporate image (attitudinal dimension) and financial performance. However, some studies find negative impact of corporate social responsibility. Thus, it is debatable whether or not it pays organizations to play active role in society. This paper explores the importance of trust for making corporate social responsibility works. This paper also evaluates attitude and intention within relative attitudinal framework. The associations between trust, attitude and intention are also discussed and reviewed. Finally, a set of managerial implications is developed to address the problems peculiar to the corporate social responsibility and marketing.
An Examination of Perceived Quality, Satisfaction, and Loyalty Relationship: Applicability of Comparative and Noncomparative Evaluation Darsono, Licen Indahwati; Junaedi, C. Marliana
Gadjah Mada International Journal of Business Vol 8, No 3 (2006): September-December
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

This paper evaluates alternative measurement approaches to investigating the relationship amongst perceived quality, customer satisfaction, and loyalty. The authors define and measure the constructs within a relative attitudinal framework and compare these results to a noncomparative or individual evaluation of brands. In addition, loyalty is measured by and defined as a behavioral and attitudinal loyalty. The object of this research is teh botol whilst the subjects are undergraduate students in Surabaya and Yogyakarta. The proposed model, with satisfaction as a mediator between quality and loyalty, is found to be an acceptable representation of data across three brands of teh botol and for both comparative and noncomparative evaluation. The use of relative attitude, however, indicates a much stronger relationship amongst perceived quality, satisfaction, and loyalty than the attitude towards a brand when they are performed in individual evaluation. With respect to predictive ability, this study’s findings suggest that comparative evaluation has higher degree of applicability than does noncomparative evaluation.
Examining Information Technology Acceptance by Individual Professionals Darsono, Licen Indahwati
Gadjah Mada International Journal of Business Vol 7, No 2 (2005): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

The mixed results of information technology (IT) investment have made the investigation of user acceptance of IT increasingly challenging. A growing body of research in user acceptance of IT literature has limited focus on individual professionals as target users. Therefore, this research investigates how external variables, namely individual differences and system characteristics influence lecturers as individual professionals to accept the internet technology. Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) are used as the main reference in this research. Findings of this research indicate that individual differences (computer self-efficacy, knowledge of search domain) and system characteristics (terminology, screen design, relevance) have indirect impact through perceived ease of use, perceived usefulness, and attitude on lecturers’ intention to use the internet. Specifically, computer self-efficacy and screen design have direct and indirect impact on intention. One issue concerning with the explanatory power of the proposed research model, which is based on TAM and TPB, compared to the rival model, which is called extended TAM, is also analyzed.
KONTRIBUSI INVOLVEMENT DAN TRUST IN A BRAND DALAM MEMBANGUN LOYALITAS PELANGGAN Darsono, Licen Indahwati; Dharmmesta, Basu Swastha
Journal of Indonesian Economy and Business Vol 20, No 3 (2005): July
Publisher : Journal of Indonesian Economy and Business

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Abstract

Customer loyalty is the most valuable asset for the company. Many researchs found thatcustomer loyalty had a positive effect on company’s profitability. The purpose of thisresearch is to investigate involvement and trust in a brand (as cognitive and conativeantecedent of loyalty) contribution to building loyalty. The object of this research is facialwhitening product, and the subjects are women. Survey has been done in two centrallocations in Yogyakarta.This research found that involvement and trust in a brand has a positive effect onrelative attitude as attitudinal dimension of loyalty, relative attitude has a positive effect on repeat patronage as behavioral dimension of loyalty. This research also found a strongsupport about relative attitude’s role as a mediator of involvement-repeat patronagerelationships and trust in a brand-repeat patronage relationships. Therefore, involvementand trust in a brand are mediated by relative attitude to contribute to bulding loyalty.Key words: involvement, trust in a brand, relative attitude, repeat patronage
LOYALTY & DISLOYALTY: SEBUAH PANDANGAN KOMPREHENSIF DALAM ANALISA LOYALITAS PELANGGAN Darsono, Licen Indahwati
KINERJA Vol 8, No 2 (2004): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v8i2.894

Abstract

Marketer convinced that customer loyalty is a valuable asset for the company. But, in today marketplace managing customer loyalty is a daunting task. An understanding about customer loyalty concept is prerequisite for managing customer loyalty. Customer loyalty concept best understood with the composite approach; behavioral and attitudinal approach. Composite approach could make marketer to find out loyalty category andloyalty stages of the customers, loyalty’s antecedent and manage loyalty from that antecedent. Customer satisfaction is an antecedent of customer loyalty. But, some researchers argued that satisfaction and loyalty relationships is not linear. This statement is supported by the fact in the market, satisfied customers still defect, but several dissatisfied customers don’t switch. Therefore, analyzing customer loyalty required holistic view about customer loyalty, loyalty concept alone did not give marketer a comprehensive view in customer loyalty analysis. Marketers and researchers must pay attention to disloyalty.Key words: loyalty, disloyalty, satisfaction
Peran Mediasi Job Distress pada Hubungan Politik Organisasional dan Perilaku Agresif: Analisis dengan Regresi Hirarkikal Junaedi, Christofera Marliana; Darsono, Licen Indahwati
Jurnal Widya Manajemen & Akuntansi Vol 6, No 2 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Though it is difficult to measure organizational politic is important to study, it is because organizational politics influence the behavior of organizations members. Respondents are lecturers and administrative employees. Results show that there is mediation role of job distress to organizational politics and aggressive behavior relation. This articles also discusses the relation of each variable.
Memperkecil Resiko Kegagalan Produk Baru dalam Pasar Darsono, Licen Indahwati
Jurnal Widya Manajemen & Akuntansi Vol 1, No 2 (2001)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Strategi produk baru banyak digunakan oleh perusahaan untuk mempertahankan dan memperluas market share. Produk baru yang diluncurkan perusahaan mempunyai peluang dan resiko yang sama besar. Penyebab kegagalan dapat menjadi penyebab kesuksesan, demikian juga sebaliknya. Untuk memperkecil resiko kegagalan produk baru dalam pasar, perusahaan harus menciptakan system R&D yang solid, kondusif, tidak birokratif sehingga dapat memunculkan kreativitas dan ide-ide produk baru yang inovatif dengan efektif dan efisien. Perusahaan juga dapat menggunakan buyer utility map untuk mencari celah yang dapat dimasuki perusahaan dengan produk barunya yang inovatif. Selain produk, perusahaan juga harus menetapkan price bandwith yang pada akhirnya akan menuntun perusahaan menetapkan harga yang reasonable dan realistic. Faktor ketiga yang juga memegang peranan untuk memperkecil resiko kegagalan produk baru adalah partner bisnis. Harga yang tepat, biaya yang realistis, dan partner bisnis yang handal akan memperkecil resiko kegagalan produk baru dalam pasar.
The Determinants of User's Information Technology Acceptance: An Empirical Study on Higher Education Darsono, Licen Indahwati
Kajian Manajemen dan Bisnis Vol 1, No 1 (2009)
Publisher : Kajian Manajemen dan Bisnis

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Abstract

The fast growing acquisition and implementation of innovative IT applications are proliferated in business and non-business organizations. The mixed results of information technology (IT) investment made the investigation of user acceptance of IT increasingly challenging. A growing body of research in user acceptance of IT literature has limited focus on individual professionals as target users. It motivates researcher to use individual professionals as target users of IT acceptance, that are lecturers.
Co-Authors Basu Swastha Dharmmesta Marliana Junaedi