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Bimbingan dan Penyuluhan tentang Pentingnya Kewirausahaan Berbasis Moral Etika dan Struktur Organisasi Pada Jamaah Masjid Al Islami Malang Joko Samboro samboro; Abdullah Helmy; Musthofa Hadi; Eko Boedhi Santoso
Jurnal Pengabdian Polinema Kepada Masyarakat Vol. 9 No. 2 (2022): Jurnal Pengabdian Polinema Kepada Masyarakat
Publisher : UPT Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jppkm.v9i2.163

Abstract

Tujuan PKM ini adalah untuk menemukan permasalahan yang dihadapai oleh jamaah Masjid AL ISLAMI RT.6 RW.7 Sudimoro, Kel.Mojolangu, Kec.Lowokwaru Kota Malang dan memberikan solusi yang tepat agar tercapai peningkatkan pengetahuan dan kemampuan dibidang operasional khususnya bidang struktur organisasi dan kewirausahaan, yaitu dimulai sejak sebelum melakukan kegiatan, dengan aspek niat dalam wirausaha, kemudian selama melakukan kegiatan, yaitu dalam hal pentingnya moral etik dalam berwirausaha dan juga diberikan contoh-contoh karakter Nabi Muhammad saw dalam berdagang, kualitas pelayanan dan juga teknik menjual, yang diakhiri dengan kesepakatan atau lebih dikenal dengan istilah deal dan ditandai dengan jabat tangan, sehingga bekerja tidak hanya memperoleh keuntungan semata, tetapi juga mendapat berkah. Metode yang dipergunakan adalah : observasi, untuk mengamati kegiatan yang dilakukan baik bidang ekonomi maupun sosial keagamaaan, kemudian wawancara, digali untuk menemukan permasalahan dan solusi yang akan ditawarkan dan simulasi, untuk menemukan alternative yang paling sesuai agar memasarkan barang menjadi lebih effektif. Hasil akhir dari kegiatan ini adalah tambahan pengetahuan berupa pengetahuan wirausaha berbasis moral etika dan strutur organisasi sekaligus mampu menerapkannya,harapanya terdapat peningkatan sumber pendapatan danterwujudnya peningkatan usaha kecil dan menengah
BIMBINGAN DAN PELATIHAN TENTANG PENGEMBANGAN KEPRIBADIAN DAN ETIKA PADA ANGGOTA PKK RW 01 KEL.JATIMULYO KEC.LOWOKWARU KOTA MALANG Mahmudatul Himma; Diana Eka Poernawati; Lilies Nur Aini; Eko Boedhi santoso
Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 1 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : P3M Politeknik Negeri Malang

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Abstract

This community service activity aims to provide guidance and training on the importance of personality development to the community, especially for women who are organized in social activities, especially the PKK group. In accordance with the aim of this organization is to provide intensive education on family and community welfare so that mothers are the first educators in their families and their children at home and the community in general.The methods used in this service activity are lectures and questions and answers, namely the delivery of material about personality traits and how to develop them. Apart from lectures, discussions and questions and answers were also held to provide opportunities for participants to understand more about the material presented.The result of this activity is that the participants gain insight and understanding (cognition) about the importance of ethics and how to develop themselves, especially in facing the development of life in this global era, so that they can apply an effective personality in everyday life and easily adapt to technological developments.
PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA ORGANISASI Eko Boedhi Santoso; Nilawati Fiernaningsih; Rizky Kurniawan Murtiyanto
Jurnal Akuntansi Bisnis dan Humaniora Vol. 8 No. 2 (2021): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v8i2.409

Abstract

Budaya organisasi adalah kebiasaan, norma, aturan yang dipahami dan disepakati bersama seluruh anggota organisasi. Budaya organisasi lebih kepada hal yang benar yang harus dipatuhi dan dilaksanakan dan hal buruk yang dilarang dan akan mendapat sanksi jika ada yang melanggar. Budaya organisasi sangat melekat dalam organisasi, baik dalam melaksanakan pekerjaan, berkomunikasi sesama anggota dan kebiasaan-kebiasaan lain yang sifatnya turun temurun. Berdasarkan hal tersebut, maka budaya organisasi adalah hal penting atau memiliki peran penting dalam keseluruhan aktifitas organisasi. Dalam penelitian ini, hipotesa yang dimunculkan adalah diduga adanya pengaruh budaya organisasi terhadap kinerja organisasi. Maka, untuk membuktikan hipotesa disusunlah alat analisis yang dapat mengukur dan mengetahui. Informasi diperoleh dengan metode kuesioner yang disebarkan kepada responden. Diharapkan, hasil dari penelitian ini memberikan kontribusi bagi perusahaan sebagai objek penelitian, masyarakat luas, dan penelitian selanjutnya tentang topik yang serupa. Penelitian ini juga diharapkan dapat memberikan dukungan untuk teori Manajemen Sumber Daya Manusia (MSDM).
Analisis SWOT untuk Menyusun Pengembangan Strategi Promosi Digital UMKM Hataraya Food di Kota Malang Nur Afni Mauludia; Eko Boedhi Santoso; Ayu Sulasari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6yweck54

Abstract

This study examines the internal and external conditions of Hataraya Food, a snack MSME in Malang City, and formulates appropriate digital promotion strategies using SWOT analysis. A qualitative descriptive approach was employed, with data collected through interviews, observations, and documentation involving the business owner, employees, and consumers. The analysis utilized the IFE Matrix, EFE Matrix, SWOT Quadrant, and SWOT Matrix. The findings reveal that Hataraya Food's digital promotion through Instagram has not been optimally managed, resulting in low consumer engagement and limited market reach. Based on the IFE and EFE Matrix analysis, Hataraya Food is positioned in Quadrant I (Growth Oriented Strategy) with coordinates (3.1 : 2.68), indicating that the business possesses internal strengths that can be leveraged to seize external opportunities. The recommended strategy is the SO (Strengths-Opportunities) Strategy, which involves utilizing the quality of homemade products and distinctive taste as the main focus of digital promotional content, increasing promotional intensity through various Instagram features (feed, story, reels, highlight), developing creative content variations, expanding marketing through marketplaces such as Shopee, Tokopedia, and TikTok Shop, and maintaining consistent uploads through a planned content schedule. The study also recommends regular evaluation of digital marketing performance based on reach, engagement, and consumer responses to continuously adapt the strategy to evolving market needs and digital media trends.
Pengaruh Motivasi Pembelian Dan Gaya Hidup Konsumen Terhadap Keputusan Pembelian Produk Sepatu Converse (Studi pada Mahasiswa Program Studi D-IV Manajemen Pemasaran Jurusan Administrasi Niaga Politeknik Negeri Malang Tahun Akademik 2022/2023) Prisca Niwayanti Alecia Prisca; Eko Boedhi Santoso
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this study is to determine the influence of purchase motivation and consumer lifestyle on purchase decisions for Converse footwear products. The research is quantitative with an explanatory research approach. Data collection techniques through questionnaires were given to 143 respondents who were active students of the D-IV Marketing Management Study Program, Department of Business Administration, State Polytechnic of Malang academic year 2022/2023. The sampling technique in this study is non-probability sampling with a survey or census method. This study analyzes multiple regression and hypothesis testing. The study revealed that purchasing motivation and consumer lifestyle partially and simultaneously have a positive and significant influence on the variable purchasing decision for Converse shoe products.
Pengaruh Shopping Lifestyle, Fashion Involvement, Dan Price Discount Terhadap Impulse Buying Pada Deliwafa Store Kota Malang (Studi Pada Mahasiswi Jurusan Administrasi Niaga Politeknik Negeri Malang) Fitri Dwi Puspitasari; Baroroh Lestari; Eko Boedhi Santoso
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/nf65na41

Abstract

The purpose of this study is to examine the impact of shopping lifestyle, fashion involvement, and price discounts partially  and simultaneously on impulse buying towards the Deliwafa Store. This study was a quantitative type using an explanatory research method that distributed questionnaires to 127 respondents. The sampling technique used was multistage sampling with cluster sampling, and purposive sampling. To analyze it, used descriptive techniques and multiple regression with hypothesis testing, classical assumptions, and analysis of the coefficient of determination. The results of the study showed that shopping lifestyle, fashion involvement, and price discounts have a partial and simultaneous impact on impulse buying. Several strategies are needed to increase impulse buying, namely by optimizing strategies to increase the attractiveness of the importance of family opinion in shopping lifestyle, strategies to increase consumer perceptions of fashion involvement, and strategies to increase the effectiveness of small discounts at price discounts.