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Pelatihan Pengembangan Komunikasi Pemasaran pada Produk Usaha Kelompok Pemberdayaan Kesejahteraan Keluarga Desa Cukangkawung, Kabupaten Tasikmalaya Biki Zulfikri Rahmat; Elis Nurhasanah; Qini Shonia Az Zahra
Jurnal Pengabdian Pada Masyarakat Vol 6 No 2 (2021)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202162.729

Abstract

MARKETING COMMUNICATION DEVELOPMENT TRAINING ON BUSINESS PRODUCTS OF FAMILY WELFARE EMPOWERMENT GROUP IN CUKANGKAWUNG VILLAGE, TASIKMALAYA REGENCY. This community service aims to assist partners in developing partner-owned businesses through marketing communications. Cukangkawung Village is rich in natural resources, one of which is processed from nature as a product that can be marketed and has the potential to compete in the market. However, this is constrained in marketing partner products. One of the problems is that marketing is still local in nature, does not have a brand and packaging is still plain. The condition of partner product packaging is still using clear plastic with staples attached and the copy product brand, of course this does not provide added value to partner products. Therefore, assistance is needed on how to market products, one of which is packaging that attracts consumers. So that the selling value of partner products increases. The results of the activity show change in increased knowledge and understanding of the potential, benefits, importance of packaging, digital marketing and promotional techniques. Through this service, products that have added value in promoting are created and supported by providing packaging and sealer for three partner groups in Cukangkawung Village, namely Molring in Cilogata village, snacks in Bangbayang and Harapan Mukti village business group.
Pengaruh Kualitas Pelayanan Dan Promosi terhadap Keputusan Menjadi Anggota dengan Minat Sebagai Variabel Intervening (Studi Kasus pada KSPPS BMT Sahabat Kita Semua) Ai Nurasifa; Elis Nurhasanah; Heni Sukmawati
Journal of Islamic Banking Vol 2 No 2 (2021): Journal of Islamic Banking
Publisher : Prodi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Al Hikmah Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.1 KB)

Abstract

This researcher aims to find out how the influence of service quality and promotion on the decision to become a member with interest as an intervening variable in KSPPS BMT Sahabat Kita All. Using quantitative descriptive method, the population is KSPPS BMT Sahabat Kita All members, while the number of samples is 96 respondents. The technique of collecting data is through questionnaires and using path analysis data analysis techniques using the Sobel test and F test. The results of the research are the variables of Service Quality, promotion, and interest with the effect of each variable being 23.1%, 24.9% and 17 ,7%. The results of the Sobel test show that service quality and promotion have a significant effect on the decision to become a member of KSPPS BMT Sahabat with interest as an intervening variable.
Label Halal, Brand Image, dan Reference Group: Dampak Terhadap Keputusan Pembelian Muslim Pada Produk Perawatan Kulit Di Marketplace Shopee Fertika Eliza; Lina Marlina; Elis Nurhasanah
Journal of Islamic Banking Vol 3 No 1 (2022): Journal of Islamic Banking
Publisher : Prodi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Al Hikmah Tuban

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Abstract

The purpose of this study was to determine the impact of halal labels, brand image, and reference groups on Muslim consumers' purchasing decisions on skincare products in the Shopee marketplace, either partially or simultaneously. Using descriptive quantitative methods, with a sample of 100, through a questionnaire and using SPSS 25 to analyze. The results of the research show that: 1) Halal labels have a positive and significant influence on purchasing decisions with a coefficient of determination of 34.5%; 2) Brand Image has a positive and significant influence on purchasing decisions with a coefficient of determination of 37.4%; 3) Halal label has a positive and significant influence on purchasing decisions with a coefficient of determination of 30.4%; 4) Halal label, brand image, and reference group have an influence on purchasing decisions with an R square value of 55.3%. Halal label, brand images, and reference groups have an impact on Muslim consumers' purchasing decisions on skincare products in the Shopee marketplace, either partially or simultaneously. In this case, it means that all hypotheses are accepted.
Efektivitas Penyaluran Dana Zakat Infak dan Sedekah pada Badan Amil Zakat Nasional (Periode Tahun 2016-2018) Elis Nurhasanah
JURNAL EKONOMI SYARIAH Vol 6, No 1 (2021): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v6i1.2095

Abstract

Zakah, infaq and Shodaqa are instrument of Islamic social economics having a role in improving the welfare of ummah. The success of this is largely determined by the management of ZIS fund by thr Badan Amil Zakat Nasional. The purpose of this paper is to measure the effectiveness of ZIS fund disbursement by BAZNAS in the period 2016 to 2018. Using quantitative methods with secondary data, namely the financial statements of the audit results of BAZNAS's financial statements during that period, by adopting the calculation of the activity ratio from Puskas BAZNAS. The activity ratio is a measure of the effectiveness of the distribution of zakat, infaq and shodaqa funds. The results showed that BAZNAS during the 2016-2018 period was effective in distributing Zakat funds and was very effective in distributing Infaq shodaqa funds with the Allocation Ratio Zakat and Infaq and Shodaqa ratio of 93% and 106%. The activeness in collecting and distributing ZIS funds is still below 1, it means that the ZIS funds that are collected are not fully channeled during that period or have settled for more than 12 months, so that the ZIS turnover in the BAZNAS institution is said to be still not effective in distributing ZIS funds. Thus the performance of BAZNAS is important to improve so effective in the welfare of the people. 
Feasibility Study Program Zakat Community Development Studi Kasus: Desa Mekarsari, Kabupaten Garut Elis Nurhasanah
ISLAMICONOMIC: Jurnal Ekonomi Islam Vol 10, No 2 (2019)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) Universitas Islam Negeri (UIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1064.98 KB) | DOI: 10.32678/ijei.v10i2.146

Abstract

Abstract. Feasibility Study of Zakat Community Development Programs Case Study: Mekarsari, Garut. This paper assessed the feasibility of community-based zakat (zakat community development) recipients and proposing relevant empowerment programs to alleviate mustahiq community conditions in Mekarsari Village, Garut District. Assessment tool used in this research adopted by Puskas BAZNAS was Zakat Village Index (IDZ). Result showed that Mekarsari Village reached 0.55, with the score of economic dimension index reached 0.39, 0.54 for the health dimension, 0.64 for the education deimension, social and humanitarian dimension and da’wah dimension are 0.55, 0.68 respectively. Thus, Mekarsari Village in Garut District cauld be considered for assistance by zakat fund based on calculation of IDZ. The empowerment program relevant to the condition of the mustahiq community in Garut District was community economic improvement through empowerment of economic potential owned based on consideration of the value of the economic dimension had the lowest value of the five IDZ variable. Abstrak. Feasibility Study Program Zakat Community Development Studi Kasus: Desa Mekarsari, Kabupaten Garut. Artikel ini bertujuan mengukur kelayakan mustahik berbasis komunitas (Zakat community development) dan mengusulkan program pemberdayaan yang relevan untuk mengurangi kondisi komunitas mustahik di Desa Mekarsari, Kabupaten Garut. Alat ukur yang digunakan dalam penelitian ini diadopsi dari Puskas BAZNAS yaitu Indeks Desa Zakat. Hasil menunjukan bahwa Desa Mekarsari memiliki nilai IDZ 0.55, dengan nilai dimensi ekonomi 0.39, 0.54 nilai dimensi kesehatan, 0.64 nilai dimensi pendidikan, dimensi sosial dan kemanusiaan serta dakwah masing masing dengan nilai 0.55, 0.68. Dengan demikian, Desa Mekarsari di Kabupaten Garut dapat dipertimbangakan utnutk dibantu oleh dana zakat berdasarkan hasil perhitungan IDZ. Program yang relevan dengan kondisi komunitas mustahik di Desa mekarsari adalah meningkatkan ekonomi komunitas melalui pemberdayaan potensi ekonomi yang dimiliki berdasar pada pertimbangan nilai dimensi ekonomi yang memiliki nilai terendah dari kelima variabel IDZ.
Analisis Program Monetisasi Youtube Menurut Hukum Ekonomi Syariah Muhamad Fasya Nur Arbaien; Elis Nurhasanah
Al-Muamalat: Jurnal Ekonomi Syariah Vol 10, No 1 (2023): January
Publisher : Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/am.v10i1.21242

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YouTube is an application that has many benefits so it can be used as a medium to find various available information. Many people are looking for money or income through YouTube by registering their YouTube account with monetization from Google AdSense. This research is motivated because the author sees many people who do not know the laws of YouTube monetization according to Islamic law. The method used is a descriptive method with a qualitative approach. The source of data in this study is secondary data. The data collection technique used is library research. The data analysis technique is carried out with a content analysis model by conducting research that is an in-depth discussion of the contents of written information. After that, the researcher interprets the existing data to draw conclusions after conducting research on all the data that will answer the problems in the study. From the results of this study, it can be concluded that the YouTube monetization program is not in accordance with Islamic law. This is due to the Revenue per Mille Impression policy when the distribution of ratios does not have clear proportions that regulate profit sharing for both parties. Therefore, it is necessary to realize the syirkah contract in the monetization program. With the implementation of the syirkah contract, the two parties will know things that are forbidden by IslamYoutube merupakan aplikasi yang memiliki banyak manfaat dan dapat digunakan untuk mencari berbagai informasi yang tersedia. Banyak orang yang mencari penghasilan melalui Youtube dengan cara melakukan kerja sama dengan program monetisasi. Tujuan penelitian ini adalah untuk mengetahui hukum monetisasi youtube dalam perspektif hukum ekonomi syariah. Metode yang digunakan adalah metode deskriptif dengan pendekatan kualitatif. Berdasarkan penelitian penulis, , program monetisasi youtube tidak sesuai dengan syariat Islam. Hal ini disebabkan oleh kebijakan Revenue per-Mille Impression, pada saat pembagian nisbah tidak adanya persentase secara jelas yang mengatur pembagian keuntungan kedua belah pihak. Dengan demikian dalam monetisasi Youtube ini perlu mengimplementasikan akad syirkah, agar kedua belah pihak dapat mengetahui hal-hal yang dilarang menurut hukum ekonomi syariah. Kesimpulannya, program monetisasi Youtube tidak sesuai dengan prinsip -prinsip syariah.
LITERASI HALAL FOOD DAN SERTIFIKASI HALAL BAGI PELAKU USAHA MAKANAN RINGAN DI DESA CUKANGKAWUNG KABUPATEN TASIKMALAYA Biki Zulfikri Rahmat; Qiny Shonia Az Zahra; Elis Nurhasanah; Agus Ahmad Nasrulloh
Jurnal Pengabdian Masyarakat Bumi Raflesia Vol. 6 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Literasi halal food dan Sertifikasi halal sangat penting bagi pelaku usaha pangan. Hal tersebut untuk meningkatkan kepercayaan konsumen terhadap produk yang dijual. Bahkan menurut BPJPH, di tahun 2024 produk pangan berupa makanan, minuman, serta hasil dan jasa sembelihan wajib bersertifikasi halal. Tetapi, tidak semua pelaku UMK mengetahui terkait literasi halal food dan sertifikasi halal, khususnya Ibu-ibu PKK dan para pelaku usaha makanan ringan di Desa Cukangkawung yang memiliki potensi dalam mengembangkan produknya. Tujuan pengabdian masyarakat ini adalah untuk menyampaikan literasi terkait pentingnya halal foods dan sertifikasi halal pada produk mitra melalui pelatihan literasi dan pendampingan sertifikasi halal. Metode kegiatan dilakukan dengan observasi, diskusi dan pelatihan. Lokasi kegiatan dilakukan di Desa Cukangkawung Kecamatan Sodonghilir Kabupaten Tasikmalaya. Setelah kegiatan ini dilakukan, >85% literasi peserta terkait halal food dan sertifikasi halal meningkat.
PELATIHAN PEMBUATAN SABUN HERBAL DALAM MENINGKATKAN KESEHATAN DAN JIWA WIRAUSAHA SANTRI RUMAH TAHFIDZ QUR'AN AL HANAN Elis Nurhasanah; Biki Zulfikri Rahmat; Qiny Shonia Az Zahra; Agus Ahmad Nasrulloh
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 8 No. 2 (2024): Jurnal Panrita Abdi - April 2024
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v8i2.23726

Abstract

Skin infections that always attack students become a problem in the cottage or dormitory, especially the Tahfidz Quran Al Hanan House. Using chemical drugs does not solve the problem, but adds to the problem for the patient's skin and the environment if used. Therefore, natural products are needed that can prevent irritation or infection on human skin, one of which is herbal soap. In addition, herbal soap has a business opportunity to be developed by students in the RTQ Al Hanan environment. This community service aims to provide training in making herbal soap and entrepreneurial-based life skills to Al Hanan students. The method used in this activity has three stages, namely counseling/delivery of material on Clean and Healthy Life Behavior and entrepreneurship as well as demonstrations of making herbal soap and soap-making practices by students, and the packaging of herbal soap products. The results of this activity show that the target audience understands the importance of clean and healthy living, has skills in making herbal soap, and will develop a herbal soap business as a superior product of RTQ Al Hanan.  ---  Penyakit infeksi kulit yang selalu menyerang santri menjadi permasalahan di pondok atau asrama, khususnya Rumah Tahfidz Quran Al Hanan. Pengunaan obat kimia tidak menyelesaikan masalah, namun menambah masalah pada kulit penderita dan lingkungan jika secara terus menerus digunakan. Maka dari itu dibutuhkan produk alami yang mampu mencegah iritasi atau infeksi pada kulit manusia salah satunya sabun herbal. Selain itu, sabun herbal memiliki peluang usaha untuk dikembangkan oleh santri di lingkungan RTQ Al Hanan. Tujuan pengabdian bagi masyarkat ini adalah untuk 1) memberikan penyuluhan tentang pentingnya hidup sehat, 2). Pelatihan kewirausahaan, dan 3) pelatihan pembuatan sabun herbal sebagai produk yang dapat digunakan sebagai tindakan preventif dan produk unggulan mitra. Metode yang dilakukan dalam kegiatan ini adalah tiga tahap yaitu penyuluhan/penyampaian materi  tentang Perilaku Hidup Bersih dan Sehat dan kewirausahaan serta demonstrasi pembuatan sabun herbal dan praktek pembuatan sabun oleh santri dan ketiga pengemasan produk sabun herbal. Hasil kegiatan ini menunjukan khalayak sasaran memiliki pemahaman tentang pentingnya hidup bersih dan sehat, memiliki pengetahuan tentang kewirausahaan, dan memiliki keterampilan membuat sabun herbal, dan akan mengembangkan usaha sabun herbal sebagai produk unggulan RTQ Al Hanan.
Analisis Penerapan Standar Akuntansi Keuangan 109 Pada Unit Pengumpul Zakat Universitas Siliwangi Kota Tasikmalaya Septiani Nur Rahmania; Elis Nurhasanah; Tetin Nur Halimah; Dinna Rahmadini
Taraadin : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2023): Taraadin : Jurnal Ekonomi dan Bisnis Islam
Publisher : FEB Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/trd.4.1.%p

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Penelitian ini bertujuan untuk menganalisis prosedur penyusunan laporan keuangan UPZ Universitas Siliwangi Kota Tasikmalaya dan implementasi PSAK 109 pada laporan keuangan UPZ Universitas Siliwangi Kota Tasikmalaya. Untuk mencapai tujuan tersebut, penelitian ini menggunakan deskriptif dengan menggunakan analisis data kualitatif yaitu dengan mengangkat sebuah fenomena yang terjadi diruang lingkup Unit Pengumpul Zakat Universitas Siliwangi. Hasil analisis sistem laporan keuangan yang dilakukan oleh UPZ Unsil dapat dikatakan belum memenuhi aturan laporan Keuangan menurut PSAK 109. Dalam penyusunan laporan keuangan UPZ Universitas Siliwangi hanya memuat laporan Penerimaan dana zakat dan realisasi penyaluran dana serta buku administrasi harian. Maka dari itu UPZ Universitas Siliwangi belum menerapkan PSAK 109 secara administrasi Karena, pada PSAK 109 pelaporan keuangan harus memuat Laporan posisi keuangan, laporan aktivitas, laporan arus kas dan catatan atas laporan keuangan. Namun laporan keuangan yang dilakukan oleh UPZ Universitas Siliwangi tidak menghilangkan dari prinsip akuntansi, karena sudah cukup informatif dan dipahami.     Kata Kunci: Akuntansi, Zakat, PSAK 109