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Budiarto Budiarto
Program Studi Agribisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MEMBELI IKAN KEMBUNG DI PASAR BERINGHARJO, YOGYAKARTA Veronica Vony Rorong; Budiarto Budiarto; Siti Syamsiar
Jurnal Dinamika Sosial Ekonomi Vol 18, No 1 (2017): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v18i1.4869

Abstract

This study is aimed toanalyze the influence of cultural factors, reference groups, economic conditions as well as consumer knowledge on deciding to buy mackerel fish at Bringharjo Market Yogyakarta. This is also to identify consumer knowledge on formalinto conserve mackerel fish. The method usedin this research is descriptive which is based on the results of survey and interview with primary and secondary sources of data types. The research area is determined purposively. The main criteriato determine Bringharjo marketas location research is the fact that Bringharjo is the largest market that has the high est number of fish trading. The analysis model used here is linear regression analysis logic model. The results have shown that the variables of culture, economy and knowledge influence consumers decisions to buy mackerel fish at Bringharjo Marker.  Keywords: mackerel fish, consumer decisions
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK COKELAT NDALEM DI CV NDALEM MULYA MANDIRI YOGYAKARTA Fatna Trihastuti Anjani; Indah Widowati; Budiarto Budiarto
Jurnal Dinamika Sosial Ekonomi Vol 19, No 1 (2018): Jurnal Dinamika Sosisal Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v19i1.4879

Abstract

This research aims to analyze the influence of cultural, social, personal and psychological factors towords consumer behavior in purchasing nDalem chocolate products in CV nDalem Mulya Mandiri. The method used in this research is descriptive method, while the implementation is conducied through a case study, and the method used to choose the consumer is non probability sampling. The analytical technique used in this research is multiple linier regression analysis. The result of the research shows that the cultural, social, personal and psychological factors affect consumer behavior in purchasing nDalem chpcplate products in CV nDalem Mulya Mandiri Yogyakarta. Keywords: nDalem chocolate products, cultural, social, personal, psychological factors, consumer nehavior.
ANALISIS PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUTUSAN PEMBELIAN KOPI LUWAK MATARAM Rossa Dea Rosita; Budiarto Budiarto; Teguh Kismantoroadji
Jurnal Dinamika Sosial Ekonomi Vol 21, No 1 (2020): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v21i1.3941

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari variabel produk, harga, tempat, promosi, orang, bukti fisik, dan proses terhadap keputusan pembelian kopi luwak. Penelitian ini menggunakan metode kuantitatif. Metode pelaksanaan penelitian menggunakan metode studi kasus. Metode penentuan sampel dilakukan secara sampling incidental berjumlah 50 responden. Jenis dan sumber data yang digunakan adalah data primer dan sekunder. Metode pengumpulan data yang digunakan yaitu wawancara, observasi, dan dokumentasi. Pengujian instrumen menggunakan uji validitas dan uji reliabilitas. Teknik analisis dan pengujian hipotesis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa bauran pemasaran 7P (produk, harga, tempat, promosi, orang, bukti fisik, proses) secara bersama-sama berpengaruh terhadap keputusan pembelian, dengan pengaruh tertinggi didominasi oleh variabel promosi dan pengaruh terendah adalah variabel orang. Variabel produk, harga, tempat, promosi, orang, proses masing-masing berpengaruh positif terhadap keputusan pembelian kopi luwak. Sedangkan untuk variabel bukti fisik secara individu tidak berpengaruh terhadap keputusan pembelian kopi luwak. Rumusan strategi pemasaran yang didapatkan yaitu mempertahankan promosi dan kualitas Kopi Luwak Mataram sesuai dengan harganya.                                                                                  Kata kunci: Bauran pemasaran, Keputusan Pembelian, Kopi Luwak, Bantul
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI RUMPUT LAUT PADA KELOMPOK TANI "MARIO MARENNU" DI DESA WEWANGRIU KECAMATAN MALILI KABUPATEN LUWU TIMUR Rikmansyah Zakaria; Wulandari Dwi ER; Budiarto Budiarto
Jurnal Dinamika Sosial Ekonomi Vol 16, No 1 (2015): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v16i1.4910

Abstract

This study aims to (1) analyze the effect of input variables, wide area, TSP. ZA, EM4 fertilizer, labor and seeds to seaweed production at Farmers Group" Mario Marennu" (2) determine which variables ure dominant affect the production of seaweed on Farmers Group Mario Marennu Implementation of research methods used in this study is a survey method. Method of determining the location of the study using purposive. The method of sampling using census method. Kinds of data used is primary data and secondary data Sources of data obtained seaweed farmers, village office, district office, department of fisheries, gapoktan office and library research. Data collection techniques by observation, questionnaires, interviews and documentation studies. To analyze the factors of production of seaweed on Cobb Douglas production function and optimization. Research results are land area, TSP fertilizer, ZA fertilizer, EM4 fertilizer, labor, and seeds to give positive effect on the production of seaweed While the individual affected the discharge area of the seed production. TSP, ZA fertilizer and use of seaweed. The use of factors of production of seaweed on Farmers Group "Mario Marennu "not optimal.Keywords: Factor of Production. Production, Optimization and Seaweed
Co-Authors Fatna Trihastuti Anjani Indah Widowati Rikmansyah Zakaria Rossa Dea Rosita Siti Syamsiar Teguh Kismantoroadji Veronica Vony Rorong Wulandari Dwi ER