Siti Syamsiar
Program Studi Agribisnis, Universitas Pembangunan Nasional Veteran Yogyakarta

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MEMBELI IKAN KEMBUNG DI PASAR BERINGHARJO, YOGYAKARTA Veronica Vony Rorong; Budiarto Budiarto; Siti Syamsiar
Jurnal Dinamika Sosial Ekonomi Vol 18, No 1 (2017): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v18i1.4869

Abstract

This study is aimed toanalyze the influence of cultural factors, reference groups, economic conditions as well as consumer knowledge on deciding to buy mackerel fish at Bringharjo Market Yogyakarta. This is also to identify consumer knowledge on formalinto conserve mackerel fish. The method usedin this research is descriptive which is based on the results of survey and interview with primary and secondary sources of data types. The research area is determined purposively. The main criteriato determine Bringharjo marketas location research is the fact that Bringharjo is the largest market that has the high est number of fish trading. The analysis model used here is linear regression analysis logic model. The results have shown that the variables of culture, economy and knowledge influence consumers decisions to buy mackerel fish at Bringharjo Marker.  Keywords: mackerel fish, consumer decisions
ANALISIS POTENSI DAN PENGEMBANGAN AGROWISATA SUBAK DI DESA JATILUWIH KECAMATAN PENEBEL KABUPATEN TABANA PROVINSI BALI I Kadek Ngara Kariadi; Siti Syamsiar; Ni Made Suyastiri
Jurnal Dinamika Sosial Ekonomi Vol 18, No 1 (2017): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v18i1.4866

Abstract

The purpose of this study are: (1) to analyze the potential of agro-tourism in the village of Jatiluwih (2) to analyze the development of agro-tourism in the village Jatiluwih Subak (3) to analyze the increase in yhe income of farmers with agro-tourism in the village Jatiluwih Subak. The basic method used in this research is descriptive method. Method of determining the location of the research is purposive. The sampling method used was accidental sampling and proportional random sampling. Methods of analysis using the t test is one sample t-test and T-test dependent. Results of the study are: (1) The potential for agro-tourism in the village Jatiluwih Subak high (2) Development of agro-tourism in the village Jatiluwih Subak high (3) Agro increase the income of farmers in the village of Jatiluwih. Keywords: Potential, Development of Agro-tourism, Income