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All Journal Journal Of Regional Public Administration (JRPA) Journal of Business, Accounting and Finance Journal of Bussines Management Basic Journal of Regional Public Administration SINTESA
Aa Kartiwa
Universitas Sebelas April
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : SINTESA

 1 
Analysis Of Marketing Communications in Building Brand Awareness at Distro Madman Wear Sumedang Cut Wahidanti Zahrahast; Aa Kartiwa; Yayat Ginanjar
SINTESA Vol. 13 No. 1 (2022): Sintesa
Publisher : SINTESA

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Abstract

This study aims to find out about Marketing Communication in Building Brand Awareness at Distro Madman Wear Sumedang. This study uses a qualitative research method with a descriptive approach. The sampling technique used in this research is a purvose sampling technique with research informants, owners and leaders of distributions and consumers of Madman Wear Sumedang distributions. The research was conducted using the Miles Huberman model with steps including Data Reduction, Data Presentation, and Drawing Conclusions. The results of the study found that Marketing Communication in Building Brand Awareness at Distro Madman Wear Sumedang was not optimal based on the assessment of the dimensions of Marketing Communication which included (advertising, sales promotion, direct marketing, public relations and word of mouth) and Brand Awareness covering (top of mind, brand recall, brand recognition, unaware of brand). The conclusion of this study for the Distro Madman Wear Sumedang is to further develop product innovation and maintain brand image and intensify marketing activities so that the Madman Wear Sumedang distribution brand can be embedded in the minds of consumers.
The Analysis Of Determining The Selling Price With Variabel Costing And Activity Based Costing Method In CV. Madani Digital Printing Aa Kartiwa
SINTESA Vol. 14 No. 1 (2023): Sintesa
Publisher : SINTESA

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Abstract

Every company always has a target to make a profit. It takes the right methods and calculations to obtain these profits. The purpose of this study is to find out how the role in determining the selling price using the variable costing method and the ABC method on CV. Madani Digital Printing. After using the calculation with the determination of variable cost of goods, the expected profit can be achieved while the selling price per set is higher. The selling price per sofa set using the ABC method is lower than the variable method. CV. Madani Digital Printing has not set a precise and accurate selling price. The company's calculation method is not correct, CV Madani Digital Printing has not done it well in setting the selling price, there are marketing costs and administrative and general costs that have not been taken into account. By determining the selling price using the variable costing method, including marketing and administrative and general costs, it is proven that the expected profit can be achieved. Using the ABC method can be useful for CV Madani Digital Printing to achieve maximum profit as expected, continuous evaluation must be carried out considering that changes in material costs are very dynamic, so that in setting selling prices more precisely and competing with competitors
Co-Authors Cut Wahidanti Zahrahast Erpi Rahman Felicia Rizky Muhammad Firyal Rohadatul Aisy Indah Permatasari M. Irfan Nur'arif Muhamad Khaerudin Nining Kurniasih Nining Kurniasih Nining Kurniasih Rita Yulianida Yayat Ginanjar