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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat eCo-Buss eCo-Fin Jurnal Ilmiah Sultan Agung Jurnal REP (Riset Ekonomi Pembangunan) Jurnal Simki Economic
Siti Sumiati
Universitas Islam Sultan Agung
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Pelatihan Aplikasi Pembelajaran Berbasis Video “Flipgrid” untuk Pembelajaran yang Lebih Bermakna Sri Wahyuni Ratnasari; Siti Sumiati
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 14, No 1 (2023): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v14i1.10940

Abstract

Program Pengabdian Masyarakat berupa Pelatihan Aplikasi Pembelajaran Berbasis Video bertujuan untuk memfasilitasi para guru menguasai aplikasi pembelajaran gratis berbasis Video Flipgrid. Kegiatan ini melibatkan guru SD IT Al Mawadah Semarang dimana para guru di sekolah tersebut sudah memulai penggunaan pembelajaran berbasis video tetapi dalam pengelolaannya masih melalui WA Group. Permasalahan yang dihadapi oleh para guru ketika menggunakan metode di atas diantaranya adalah pengelolaan file tugas video siswa yang kurang praktis. Hal ini dikarenakan aplikasi WAG tidak secara khusus didesain untuk mendukung pengelolaan pembelajaran berbasis kelas. Metode yang dilakukan dalam pelatihan ini meliputi penyampaian materi tentang fungsi dan fitur Flipgrid serta contoh pemanfaatannya dalam pembelajaran. Tahap selanjutnya adalah praktek pembuatan kelas Flipgrid dimana setiap peserta diminta untuk membuat kelas Flipgrid untuk kelas yang diampu. Pelatihan diikuti sejumlah 20 guru SD IT Al Mawaddah dan semua peserta telah terampil membuat kelas Flipgrid untuk masing-masing kelas yang diampu. Para peserta merasakan kelebihan pembelajaran berbasis video dengan memanfaatkan kelas Flipgrid dibandingkan praktek pembelajaran yang selama ini dilakukan. seperti: kemudahan pengelolaan file penugasan video, baik dalam proses pengumpulan maupun penilaian tugas dan lebih menghemat memori Laptop maupun HP. Para peserta memahami pemanfaatan platform Flipgrid dapat meningkatkan keterampilan siswa terutama dalam hal komunikasi/public speaking dan creative thinking.
STRATEGI MENINGKATKAN KUALITAS PELAYANAN DAN TARGET KINERJA SUMBER DAYA APARATUR DI SEKRETARIAT DPRD KABUPATEN REMBANG Hania Rosa Amalia; Siti Sumiati
Jurnal Ilmiah Penelitian Mahasiswa Vol 1, No 1 (2022): September
Publisher : Jurnal Ilmiah Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.167 KB)

Abstract

The purpose of making this article is to analyze the Service Quality and Performance Targets ofApparatus Resources at the DPRD Secretariat of Rembang Regency, to describe the vision,mission, goals, strategies and policies of the Secretariat to improve services to DPRD members.In Improving the Performance of State Civil Apparatus at the DPRD Secretariat of RembangRegency, it is necessary to provide quality service performance so that DPRD Members havethe openness to provide clear and precise information as itis so that DPRD Members feel howappropriate and accurate services are and can be accounted for for the interests andsatisfaction of Members. Board.The result of this research is that the performance of the Secretariat of the Regional People'sRepresentative Council in facilitating the implementation of the tasks of the Rembang RegencyRegional People's Representative Council has generally been optimal. Obstacles faced in theform of inadequate ASN staff resources, and the presence of discommunication, inadequatefacilities and infrastructure and budget allocations. The strategy carried out is by increasingthe resources of ASN or staff and implementers by participating in human resource developmentactivities such as technical guidance, seminars or workshops besides providing opportunities toincrease their level of education and providing direction and explanation, asking and invitingstaff to be serious. in carrying out their duties, equipping facilities and infrastructure,proposing additional budget allocations and communicating between the Secretariat and theDPRD.
HOW DOES THE AGRICULTURAL SECTOR AFFECT THE ECONOMIC GROWTH OF DEMAK REGENCY? Caroline Soekarno; Soni Agus Irwandi; Siti Sumiati; Sri Umiatun
Jurnal REP (Riset Ekonomi Pembangunan) Vol. 9 No. 1 (2024): April 2024
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rep.v9i1.1808

Abstract

This research is motivated by the phenomenon that the area of ​​agricultural land in Demak Regency has changed the function of the land, from paddy fields to non-rice fields in the form of housing and industry. Changes in land use are thought to be due to rob, abrasion, land acquisition for the Semarang-Demak toll road. The agricultural sector was originally the leading sector/base sector in Demak Regency, then slowly shifted to the industrial sector. The purpose of this study was to analyze the performance of the agricultural sector in Demak Regency. This research method uses SWOT analysis which has been modified by using the Demak Regency stakeholder questionnaire and spatial data analysis approach using maps processed by GeoDa. The results of the analysis show that from 2017 to 2021, Demak Regency, based on the Klasson Typology, is included in the criteria for a developed but depressed area. This means that the economic growth of Demak Regency is developing in accordance with the existing geographical conditions. The superior agricultural production in Demak Regency is rice, corn, sweet potato, cassava, peanuts, green beans, soybeans, and cassava sorghum. Based on a SWOT analysis with threats to the agricultural sector in Demak Regency in the form of ROB floods, abrasion, reduced use of paddy fields to non-rice fields, prices of agricultural products that do not break even point, Demak Regency policies adopting agricultural intensification strategies, and agricultural extensification policies.
Enhanching Environmental Performance (EP) through Green Organizational Culture (GOC) and Green Transformational Leadership (GTL) with Workplace Pro-Environmental Behaviour (WPEB) as Mediating Variable Anggit Waskita Nugraha; Siti Sumiati
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1151

Abstract

The purpose of this study is to investigate the impact of Green Organizational Culture (GOC), Green Transformational Leadership (GTL), and Workplace Pro-Environmental Behaviour (WPEB) on Environmental Performance (EP) at Batik MSMEs in Semarang. A sample of 100 respondents was selected from a population of 331 employees at 117 MSMEs, selected through purposive sampling. The research focused on MSMEs that produce batik from raw materials to finished goods. Data analysis using SPSS version 25 with a significance of 5%. The findings indicate that Environmental Performance (EP) is significantly impacted by Green Organizational Culture (GOC), Green Transformational Leadership (GTL), and Workplace Pro-Environmental Behavior (WPEB). Green Organizational Culture (GOC) and Green Transformational Leadership (GTL) also affect Workplace Pro-Environmental Behaviour (WPEB). The relationship between the two variables and Environmental Performance (EP) was found to be mediated by Workplace Pro-Environmental Behavior (WPEB). The limitation of the study lies in the scope of the population, where out of 117 MSMEs only about 15 actually function as batik producers. Future research is recommended to add other variables Private Life, Environmental Awareness, Green Mindfulness, Pro-Environmental Identity, and expand the scope of objects so that the results are more representative.
Pengaruh Social Media Marketing dan Customer Satisfaction Terhadap Purchase Decision Dimediasi Oleh Repurchase Intention Pada E-Commerce Shopee Muhammad Farras Al Muhadzdzib Simbolon; Siti Sumiati
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2968

Abstract

Penelitian ini difokuskan untuk mengeksplorasi sejauh mana Social Media Marketing dan Kepuasan Pelanggan memengaruhi Keputusan Pembelian konsumen, dengan Niat Pembelian Ulang (Repurchase Intention) berperan sebagai variabel mediasi. Studi ini dilakukan dalam konteks platform e-commerce Shopee, yang dikenal sebagai salah satu pemain utama dalam industri belanja daring di Indonesia. Penelitian ini menggunakan metode kuantitatif dengan pendekatan eksplanatori. Sampel berjumlah 100 responden yang merupakan mahasiswa aktif pengguna Shopee di wilayah Semarang. Pemilihan sampel dilakukan secara purposive sampling berdasarkan kriteria tertentu. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner, kemudian dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan bantuan software SmartPLS. Temuan penelitian mengindikasikan bahwa Social Media Marketing memberikan dampak positif dan signifikan pada Niat Pembelian Kembali dan Keputusan Pembelian. Kepuasan Pelanggan juga terbukti memberi dampak positif pada kedua variabel itu. Repurchase Intention secara signifikan menjadi mediator hubungan antara Social Media Marketing dan Customer Satisfaction dalam mempengaruhi Purchase Decision. Temuan ini menegaskan bahwa strategi pemasaran melalui media sosial yang efektif serta peningkatan kepuasan pelanggan dapat memperkuat niat pembelian ulang dan mendorong keputusan pembelian secara berkelanjutan.
Analisis Customer Relationship Management, Kualitas Layanan, dan Kepuasan dalam Meningkatkan Loyalitas Konsumen Tom Sushi Paragon Semarang Intan Nur A’ini; Siti Sumiati
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3430

Abstract

Penelitian ini dilaksanakan untuk mengevaluasi sejauh mana Customer Relationship Management (CRM) dan Kualitas Layanan mempengaruhi Loyalitas Konsumen dengan memasukkan Kepuasan Konsumen sebagai variabel perantara pada Tom Sushi Paragon Mall Semarang. Studi ini memakai pendekatan kuantitatif dengan mengandalkan instrumen kuesioner yang diberikan kepada 100 responden. Data yang terkumpul kemudian diolah menggunakan pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) melalui perangkat lunak SmartPLS. Hasil analisis menunjukkan bahwa CRM memiliki dampak positif dan signifikan terhadap tingkat kepuasan pelanggan. Kualitas layanan juga memberikan pengaruh positif dan berarti terhadap kepuasan. Selanjutnya, kepuasan konsumen terbukti berkontribusi secara signifikan dalam meningkatkan loyalitas pelanggan. Penelitian ini juga menegaskan bahwa CRM dan kualitas layanan tidak hanya berperan secara langsung, tetapi juga berpengaruh secara tidak langsung terhadap loyalitas melalui kepuasan konsumen sebagai mediator.Temuan tersebut menegaskan pentingnya penerapan CRM yang efektif serta konsistensi dalam pemberian layanan untuk menghasilkan pengalaman pelanggan yang memuaskan, yang akhirnya membentuk loyalitas yang lebih kuat. Secara praktis, hasil penelitian diharapkan dapat menjadi pedoman bagi pihak manajemen dalam merumuskan strategi pemasaran, memperbaiki kualitas interaksi dengan pelanggan, dan mengembangkan layanan yang berorientasi pada keberlanjutan kepuasan dan loyalitas konsumen.
Pengaruh Store Atmosphere, Gaya Hidup, Service Quality dan Word of Mouth Terhadap Repurchase Intention Pada Kopi Nako Semarang Fahruriza Anggita Fitriani; Siti Sumiati; Lutfi Nurcholis
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2845

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh store atmosphere, gaya hidup, service quality, dan word of mouth terhadap repurchase intention pada Kopi Nako Semarang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Sampel yang digunakan dalam penelitian ini adalah 97 responden yang dipilih menggunakan teknik purposive sampling berdasarkan kriteria tertentu, seperti konsumen yang pernah membeli produk Kopi Nako minimal satu kali dan berdomisili di Semarang. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan SPSS dengan metode regresi linier berganda. Hasil analisis menunjukkan bahwa keempat variabel independen, yaitu store atmosphere, gaya hidup, service quality, dan word of mouth, berpengaruh positif dan signifikan terhadap repurchase intention. Store atmosphere yang nyaman, gaya hidup konsumen yang sesuai, pelayanan yang berkualitas, serta rekomendasi dari konsumen lain menjadi faktor utama dalam meningkatkan niat beli ulang. Temuan ini memberikan implikasi praktis bagi pengelola Kopi Nako untuk memperkuat loyalitas pelanggan  melalui  peningkatan  pengalaman  pelanggan  yang menyeluruh. Oleh karena itu, strategi pemasaran berbasis pengalaman dan kepuasan pelanggan perlu terus dikembangkan.
The Effect of Quality Perception and E-WOM, Brand Image as Intervening Variable, on UNIQLO Apparel Purchase Decisions in Semarang City Paras Adwitya Sejati; Siti Sumiati
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3664

Abstract

The fashion industry is experiencing intense competition alongside rapid digital transformation, which has influenced changes in consumer purchasing behaviour. The development of e-commerce has become a strategic medium that supports trading activities and facilitates the spread of electronic word of mouth (e-WOM), allowing consumers to access product information more easily. This study aims to analyse the effect of perceived quality and electronic word of mouth on purchase decisions of UNIQLO apparel products in Semarang City, with brand image serving as an intervening variable. This study utilized a quantitative method based on survey responses from 100 customers who had shopped at UNIQLO multiple times. The examination was carried out with the help of Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings indicate that both perceived quality and electronic word-of-mouth (e-WOM) have a beneficial effect on brand perception and buying decisions. Additionally, while brand image plays a significant mediating role in the connection between perceived quality and purchase choices, it does not serve as a mediator for the connection between e-WOM and purchasing decisions. These findings highlight the necessity of ensuring high product quality and enhancing brand image to improve consumer purchasing choices in the competitive fashion industry. This research adds to the theoretical understanding of consumer behavior and offers practical advice for fashion retailers.
Co-Authors Anggit Waskita Nugraha Caroline Soekarno Fahruriza Anggita Fitriani Hania Rosa Amalia Intan Nur A’ini Lutfi Nurcholis Muhammad Farras Al Muhadzdzib Simbolon Paras Adwitya Sejati Soni Agus Irwandi Sri Umiatun Sri Wahyuni Ratnasari